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#27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)
Climate Mayhem - Presented By The Daily Marketer
English - May 28, 2019 07:00 - 8 minutes - 7.89 MB - ★★★★★ - 15 ratingsBusiness entrepreneurship startup businessoperations gigeconomy gigworkers growthmarketing marketplaceplatforms marketplacestartups networkeffects performancemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #26: The ABC's and Why's to Split Testing (A Tool For Any Startup)
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.
As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode.
Show Notes
a16z Podcast on User Acquisition: https://a16z.com/2018/08/08/growth-user-acquisition/
Growth Marketing Thought Leader, Andrew Chen: https://andrewchen.co/
Episode in blog format: https://jakubkubicka.com/engagement/