#41: From Server to SEO Master, Gabe Gervelis, on the Endless Tango of Content Marketing & SEO (Part 1)
Climate Mayhem - Presented By The Daily Marketer
English - August 18, 2020 12:00 - 36 minutes - 50.5 MB - ★★★★★ - 15 ratingsBusiness entrepreneurship startup businessoperations gigeconomy gigworkers growthmarketing marketplaceplatforms marketplacestartups networkeffects performancemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Gabe Gervelis (@ggervelis) is the Director of Sales & Marketing at Evocalize, a SAAS that provides embedded digital advertising technology to CRMs, portals, and marketplaces.
To simplify that, it’s a SAAS that creates highly targeted display ad via embedded Facebook and Google ads. There is really nothing really like it, you can learn more about what they do and how they can help your business create new revenue here.
Prior to Evocalize, Gabe founded and lead teams at several digital ad agencies around SEO, audience targeting, and content marketing. After building his client-base to over 50 (including major airlines and name brand retailers), he crossed over to the dark side and decided to help brands grow from the inside, as their Director of Marketing (Aduro Life, Decisive Data, Evocalize).
We break down search engine optimization, a quick history of how this has changed over the past 20 years, and a series of decisions a startup has to go through in order to maximize their SEO and be ranked well on Google.
This episode is particularly valuable for 1) a founder or marketer seeking a basic understanding of SEO and the key role it’ll play in organic lead generation (new customers), or 2) anyone wanting to understanding internet marketing and it’s evolution over the past 2 decades.
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