#47: Appcast Founding Member and Senior Director, Trevor McGraw, on the New Frontier of Growth: Recruitment Marketing (Part 1)
Climate Mayhem - Presented By The Daily Marketer
English - September 08, 2020 15:03 - 44 minutes - 60.8 MB - ★★★★★ - 15 ratingsBusiness entrepreneurship startup businessoperations gigeconomy gigworkers growthmarketing marketplaceplatforms marketplacestartups networkeffects performancemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising.
Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like Recruitics, Bayard, and HireClix.
Trevor went from being a paralegal at one of the largest law firms in the world, to the 1st sales rep at Appcast where he cut his teeth and earned badges as a high performing salesman. His repeated success lead to rising roles within the company, ultimately leading him to Senior Director of “Gig Economy” Appcast clients.
Trevor holds a bachelors in philosophy, economics, and political theory from Connecticut College.
This conversation was academic (best word to describe it). Trevor has a talent at breaking down and simplifying complex topics (like programmatic job ads) into digest-able pieces that a founder or 1st time marketer can understand.
We dive deep into what programmatic job ads are, who should be considering programmatic job ads as a viable marketing channel, how to become amazing at leveraging programmatic job ads, and much more (including company culture and how a founder influences the attitude of a startup).
This episode is particularly valuable for 1) founders who want to consider recruitment marketing for say, a marketplace with buyers/sellers, or 2) marketers who want a blueprint for smart marketing, testing, and customer acquisition.
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