#48: From NYC to New England, Paralegal to Push Marketing, Trevor McGraw, on Why Every Startup Should Try Programmatic (Part 2)
Climate Mayhem - Presented By The Daily Marketer
English - September 10, 2020 12:30 - 58 minutes - 80.2 MB - ★★★★★ - 15 ratingsBusiness entrepreneurship startup businessoperations gigeconomy gigworkers growthmarketing marketplaceplatforms marketplacestartups networkeffects performancemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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(Part 2) Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising.
Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like Recruitics, Bayard, and HireClix.
Trevor went from being a paralegal at one of the largest law firms in the world, to the 1st sales rep at Appcast where he cut his teeth and earned badges as a high performing salesman. His repeated success lead to rising roles within the company, ultimately leading him to Senior Director of “Gig Economy” Appcast clients.
This conversation was academic (best word to describe it). Trevor has a talent at breaking down and simplifying complex topics (like programmatic job ads) into digest-able pieces that a founder or 1st time marketer can understand.
We dive deep into what programmatic job ads are, who should be considering programmatic job ads as a viable marketing channel, how to become amazing at leveraging programmatic job ads, and much more (including company culture and how a founder influences the attitude of a startup).
This episode is particularly valuable for 1) founders who want to consider recruitment marketing for say, a marketplace with buyers/sellers, or 2) marketers who want a blueprint for smart marketing, testing, and customer acquisition.
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