The Obvious Choice artwork

The Obvious Choice

392 episodes - English - Latest episode: 9 days ago - ★★★★★ - 27 ratings

Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

Fitness Health & Fitness Business Management fitnessmarketing jongoodman online onlinefitnessmarketing onlinefitnesstrainer onlinetrainer onlinetraineracademy personaltrainer ptdc
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Episodes

205 | Giovanni Marsico - Become a Master Tribe Builder

April 10, 2024 11:00 - 1 hour - 57.6 MB

The best and fastest way to business growth is through your ability to build connections. It's a lot easier, and less scary, thank you think. Investing in social and reputation capital to grow your business with super connectors Three brilliant partnership marketing examples that you can model Three constraint questions to challenge how you think about finding and keeping customers -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital...

204 | Legal and Ethical Policies For Coaches

April 08, 2024 11:00 - 50 minutes - 46.2 MB

When you work with people, you'll inevitably run into situations that are stressful to navigate. Have the right policies in place so you know what to do and your clients know what to expect. The policy inspired by a French client who laid the verbal smackdown on Ren How not to be Scrooge McDuck with your policies Knowing when to bend policy and how not to be a firefighter in your business -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals...

203 | (HOT SEAT) 7 Mistakes Made Based On Conventional Wisdom

April 05, 2024 11:00 - 1 hour - 56.4 MB

Following conventional wisdom can be a mistake. The nature of conventional wisdom is to communicate a broad, widely accepted concept.  When it's applied to a nuanced situation, it can backfire. Why two membership sites meant to generate passive income failed Why collaboration sounds great in theory, but isn't the sales fuel you want it to be Your business isn't like the Field of Dreams -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (dig...

202 | Jim Sheils - Protecting Family Time as an Entrepreneur

April 03, 2024 11:00 - 44 minutes - 40.3 MB

By their 18th summer, you'll have spent 85% of your quality time with your kids. Start spending more intentional time with the people that mean the most to you. The great entrepreneurial lie and why you should be Intermittent Tech Fasting Using the Ben Franklin approach and rapid experimentation to help yourself and your kids grow Using board meetings to build deeper connections with your kids -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Refe...

201 | Why Clients Quit (And How To Prevent It)

April 01, 2024 11:00 - 45 minutes - 41.7 MB

When a client quits, it's like a punch to the gut. Knowing why they often quit means you can take steps to prevent it. The three buckets of reasons why clients quit The three main points clients tend to leave (plus a guaranteed way to increase testimonials) The four-part framework to solve clients quitting -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, ...

200 | (HOT SEAT) Convert Social Media Followers To Email

March 29, 2024 11:00 - 1 hour - 60.4 MB

If your chosen social media platform were to suddenly not be available - would your business survive? It's good to have an off-ramp for your followers long before you need it. How to dig the well before you're thirsty Why a free PDF gets more interest than a free book What to say and do after someone shows interest in your freebie -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - R...

199 | Jonah Berger - Create Immeasurable Word of Mouth

March 27, 2024 11:00 - 22 minutes - 20.5 MB

You work hard in hopes that your clients will talk about you to their friends, but often, you're left confused when it doesn't happen. So, how do you get word of mouth to happen? Two reasons why word of mouth is more effective than ads How KitKat increased sales by $200 million by creating a trigger Why the metrics you're probably using aren't representative of your goals -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and aud...

198 | Referrals - Why you're screwing them up

March 25, 2024 12:00 - 45 minutes - 41.8 MB

The biggest mistake coaches make with referrals is thinking about them as an economic transaction. Learn about the four sources of referrals and how gift cards are (usually) terrible motivators. How one gym made millions in referrals by abiding by three rules How to use gift cards effectively to increase client referrals Getting referrals by letting your geek flag fly -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Se...

197 | (HOT SEAT) Pacing Yourself As An Entrepreneur

March 22, 2024 12:00 - 16 minutes - 15.4 MB

You've made it as an entrepreneur, and you get to enjoy the fruits of your labor - but it's a lot harder than you thought. Creating your own 8-4 framework because work-life balance is bullshit Using the Leap Frog Effect to not go stagnant but not burn out Learning how to take down time -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, an...

196 | Joey Coleman - Building Relationships That Matter

March 20, 2024 12:00 - 49 minutes - 45.1 MB

Whether you want to improve your business, your team, or your life, the answer is simple - building quality relationships matter. The 4 R's every employee needs to be aware of (that can also apply to your clients) The mutually beneficial impact of seeking out opportunities to celebrate others Adjusting how you view your identity to create more abundance in your life -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sell...

195 | From Break-Even To Millions With 3 Changes

March 18, 2024 12:00 - 52 minutes - 47.7 MB

The things that can bring you from struggling to insane success aren't major changes.  Sometimes, they're weirdly simple. The switch that turned an apathetic audience around Firing the smart people and the single best action taken to grow the company Fixing the major pricing mistake -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and...

194 | (HOT SEAT) Goal: $100,000 a month

March 15, 2024 12:00 - 22 minutes - 20.9 MB

Having high sales goals means you need a dialed-in sales process. Turning a good following and great reputation into more clients The thing that nobody is doing, but should be, to build relationships via email Where the real money is -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to [email protected] -- Hosts:...

193 | Dandapani - Finding Fulfillment According to a Hindu Priest

March 13, 2024 12:00 - 58 minutes - 54 MB

Sometimes, no matter how hard you work and what you achieve, the wins can feel empty. It might mean that you're not finding fulfillment in what you're doing. How much money is the right amount to feel fulfilled The difference between an opportunity and a distraction Gain clarity with the shrinking time trick -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podca...

192 | Deciding Whose Advice To Follow

March 11, 2024 12:00 - 41 minutes - 37.8 MB

In your attempt to stay informed, you run into multiple authority figures that you respect. The hard part is that, sometimes, they have conflicting advice. The personal check-in to do to know whose advice to follow Your responsibility when receiving advice When offering products or services for free makes sense, and when it doesn't  -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-...

191 | (HOT SEAT) A Steady Stream of Ready To Buy Leads

March 08, 2024 12:00 - 18 minutes - 16.7 MB

After a great sales cycle, you may suddenly feel like, "Oh, crap. Now I have to get more people." If you go about it the right way, you can create an environment that helps you have a pool of ready-to-buy clients. Resetting expectations after the first launch high Creating opportunities to get more of your ideal clients consistently How to leverage existing assets -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and...

190 | Jaidree Braddix - Choosing Your Book Publishing Path

March 06, 2024 12:00 - 53 minutes - 49.3 MB

Writing a book is a beast of a project. If you've been thinking about it, you probably have a ton of questions and even pieced together some answers from other authors and marketing agencies. You don't often hear answers from a true expert - a literary agent.  How to find an agent if you want to traditionally publish The 3-part framework to decide if you should write a book Deciding to self-publish versus traditionally publish your book This interview is a recording from the Obviou...

189 | Troubleshooting 3 Common Niche Mistakes

March 04, 2024 12:00 - 49 minutes - 45.3 MB

If you get frustrated when you're told to niche down - we hear you. You feel like you have and feel like it isn't working. What we've found is that when people get frustrated about going more niche, there are three core problems that are messing with the effectiveness of choosing a niche. Choosing a superficial niche Choosing a niche that can't afford you Choosing a niche that you aren't connected to -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Jo...

188 | (HOT SEAT) Growing A Hybrid Coaching Business

March 01, 2024 12:00 - 20 minutes - 18.8 MB

Not every coach who wants to grow their coaching business wants to go fully online. Most want to have the best of both worlds. How you grow and balance a hybrid coaching business looks a little different than if you're online only. The mistake people make when bringing new coaches on How to trim your in-person client list and reset your schedule The big excuse you're using not to hire -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trail...

187 | Gloria Mark - Boosting Productivity With Wellbeing

February 28, 2024 12:00 - 56 minutes - 51.9 MB

It's tempting to run away to the forest sometimes. We are hammered with messages to focus and produce more. If we struggle, we take it as a moral failing. Running away to the forest isn't a bad idea - but not for the reason you think. Snacking on Candy Crush Running away to the forest for divergent thinking (and other options) Spontaneous watercooler time influences focus, productivity, and well-being This interview is a recording from the Obvious Choice Business Summit. You can buy ...

186 | Help Everyone Without Going Broke

February 26, 2024 12:00 - 46 minutes - 42.2 MB

As a coach, you love to help those who need it most. But in your effort to be accessible, you scramble to make ends meet. You can help everyone and not be broke. The problem is - you have your business model backward. Turning sinking spirals into functional flywheels The binary decision everyone avoids The passive income fallacy and small sale addiction -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches wh...

185 | (HOT SEAT) Creating Space For Growth

February 23, 2024 12:00 - 17 minutes - 16.2 MB

When you add new coaches to your team, it may make sense to transfer some of your clients to them. How do you do it, and when you do, what do you do with your new free time? Managing the fear of shifting clients to a new coach Figuring out how many clients to delegate Leveraging your new freed-up time to scale your business -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, h...

184 | Brian Pirrip - Making Play Profitable

February 21, 2024 12:00 - 58 minutes - 53.3 MB

As we get older, we sometimes become embarrassed of the things that we geek out about.  If you learn to embrace the things you geek out on, you'll not only find your people to geek out with, but you'll grow your business faster than you ever thought possible. It's not just about what you're geeking out about, but with who Creating your Rolodex of connections without a funnel Giving people a reason to trust (and buy from) you This interview is a recording from the Obvious Choice Busin...

183 | In Defense of Burnout

February 19, 2024 12:00 - 46 minutes - 42.6 MB

When you've been running on all cylinders for an extended period of time, you may run face first into the metaphorical wall. But is burnout necessarily a bad thing?  The third arm Balancing staying relevant versus being omnipresent Bad for the ego, good for the wallet -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday....

182 | (HOT SEAT) Scaling Your Business Without Drowning

February 16, 2024 12:00 - 23 minutes - 21.1 MB

We're often winging it when we first start our businesses. This works great for a while, but when you reach the point where you want to scale, you have to turn your business into a well-oiled, fine-tuned machine. The heuristic to use to help you focus on the right clients Identifying your client containers to hire help Using If-Then statements to build a scalable process -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leade...

181 | Dr. John Berardi - Where To Place Your Bet For Success

February 14, 2024 12:00 - 54 minutes - 49.9 MB

Everyone knows that success is a mixture of hard work and a little bit of luck. The question becomes - how do you choose which hard work to do so that when luck does come knocking, you can capitalize on it? Staying in your lane and what's more important than what you do The best marketing education you can get Where to place your bets This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100%...

180 | Social Media Is Not Enough

February 12, 2024 12:00 - 56 minutes - 52 MB

Social media does have a place, but your business's success shouldn't depend on you saying something great on the internet today. Why one of the most successful marketing ads of 2023 caused a CEO to resign What customers and avocados have in common The three types of content that matters -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter a...

179 | (HOT SEAT) Catching Clients In The Buying Mood

February 09, 2024 12:00 - 18 minutes - 17.3 MB

When your ideal client has an outcome with a deadline, such as getting ready for a wedding, how you connect with them is very different. Deadline transformation clients are like avocados Meeting your ideal client at exactly the right moment Marketing lessons from a play couch company -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at ww...

178 | Ben Patrick - Stack The Odds In Your Favor

February 07, 2024 12:00 - 1 hour - 63.4 MB

Success is hard work with a hefty dose of luck. You can't control the luck part but you can certainly stack the odds in your favor. Creating more success with satisficer clients The behind-the-scenes work that no one tells you Using glorious inefficiency to your advantage   This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).  -- Hosts: @itscoach...

177 | 5 Lessons in Surviving Long Term Projects

February 05, 2024 12:00 - 58 minutes - 53.8 MB

Projects that won't reap a reward for a long time are the hardest to stay consistent with. Sticking with it won't ever be easy, but there are ways to make it a little less hard. What to tie into your project milestones to keep you motivated How to solve your specific, nuanced problems How to know if you should tackle a project or not -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low...

176 | (HOT SEAT) Turning Lurkers Into Clients

February 02, 2024 12:00 - 19 minutes - 18.3 MB

Most of your clients will come from lurkers - people who have rarely, if ever, engaged with your content. Getting those lurkers to come out of hiding can seem tricky, but it's absurdly simple. Balancing lurkers vs. likers content Analyzing outlier content to drive conversion Rotating nails, to be specific, while catching a wider net of clients -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up wi...

175 | Alex Cattoni - How Customers Are Buying Today

January 31, 2024 12:00 - 55 minutes - 51.2 MB

It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key component you might be missing. Using The Wine Test to help people remember you Testing the forest before the leaves One marketing lesson from The Bachelor you can hook your audience with This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of al...

174 | Marketing Like A Human

January 29, 2024 12:00 - 40 minutes - 37.2 MB

Marketing feels so inhuman these days. What's worse? It doesn't feel like it moves the needle much.  The HOMS approach will both feel more natural and be far more effective. Finding your family circle and The Mirage of Immediacy Growth hacking "The Best of Etobicoke" Bringing the metaphorical coffee -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDA...

173 | (HOT SEAT) Fix Your Funnel Bottleneck

January 26, 2024 12:00 - 21 minutes - 19.8 MB

How you talk to your audience when they're at the top of your funnel is very different than how you talk to them in later stages. A mismatch here can create a big bottleneck in your business. What potential clients want to hear versus what you want to share A big question to answer to help drive content direction How to determine the big concerns of your ideal client -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, an...

172 | Andrew Coates - Building Career Capital

January 24, 2024 12:00 - 59 minutes - 54 MB

A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning long-term career capital by leveraging social media. Answering the question, "What should I do next?" How to be prepared for when opportunity strikes Dealing with content performance whiplash This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100...

171 | 20 Mindset Shifts To Become The Obvious Choice (Part 2)

January 22, 2024 12:00 - 53 minutes - 48.8 MB

Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice. Beating computers with strategic human inefficiency Professionalism is a lie that needs to die The difference between overthinking and thinking things through Be sure to check out The Strength Connection podcast. -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leader...

170 | (HOT SEAT) Advanced Content Strategy

January 19, 2024 12:00 - 1 hour - 66 MB

How do the people who put out massive amounts of content while getting a ton of engagement do it? There's a method to the madness. Using the Leap Frog Effect on content planning Talent scouting to grow your network What to use instead of "DM me for coaching" -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The O...

169 | Becoming The MS Home Renovation Guy (Case Study)

January 17, 2024 12:00 - 51 minutes - 46.8 MB

What does it look like when you follow The Obvious Choice philosophy? Jonathan walks us through his conversation with a construction scientist who is building a consultancy business but needs guidance on what direction to go in. Researching the perfect, profitable niche market that also allows for expansion Building the marketing plan for getting clients (without social media) Discovering additional income stream opportunities -- Hosts: @itscoachgoodman @fitnessjonestraining ...

168 | Find Better Solutions By Asking The Right Questions

January 15, 2024 12:00 - 51 minutes - 47.4 MB

The more complicated the solution, the better it will work - right? Not quite. The trick is asking the right questions to find the far more simple (and effective) solution. Why your potential clients are like the 85% of people who didn't use seatbelts in 1983 Problem: You're selling cassettes to people without a cassette player Building a multi-million dollar referral machine without social media -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 7...

167 | (HOT SEAT) Building A High End Brand

January 12, 2024 12:00 - 25 minutes - 22.9 MB

When your business offers a premium service, matching your content and branding becomes more important than ever. Bridging the gap of clients wanting to lose weight versus needing deep health 5-part framework for creating content that connects with high-end clients When you don't want to show your face on camera -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5...

166 | 20 Mindset Shifts To Become The Obvious Choice (Part 1)

January 10, 2024 12:00 - 56 minutes - 51.6 MB

Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice. Why we are all amateurs, and why some excel while others flail Irrational passions and why authenticity isn't enough on its own Avoiding being an accidental entertainer instead of a coach Be sure to check out  The Strength Connection podcast.  -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- J...

165 | Managing the "You're Too Expensive" Objection

January 08, 2024 13:33 - 53 minutes - 48.9 MB

When you're already questioning your prices, it's soul-crushing to hear "you're too expensive" objections from a potential client. Luckily, this is a great objection to get when you know how to manage it. Your 3-part response to a potential client saying, "You're too expensive" Two questions and one phrase to help you get ahead of "You're too expensive" Better identify if they're your perfect client with your Golden Question -- Hosts: @itscoachgoodman @fitnessjonestraining @a...

164 | (HOT SEAT) Create More Opportunities With Your Packages

January 05, 2024 12:00 - 23 minutes - 21.6 MB

If you feel like you've accidentally pigeonholed yourself with your packages, there's a way to fix it so you can serve your target market in more than one way. Create a repeatable marketing rhythm by creating containers Becoming a champion for your community Building a marketing plan outside of social media -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS...

163 | Managing Life While Traveling Long Term

January 03, 2024 12:00 - 55 minutes - 50.6 MB

If you fantasize about traveling the world for several months, especially with kids, you probably feel overwhelmed at how to even approach it. There are a lot of things to consider, but it's not as complicated as you may think. Not getting royally ripped off when exchanging currency (and the best place to hide your cash) The weird way to figure out where to live How to handle school when you have kids -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Joi...

162 | The Process For Reliable Success

January 01, 2024 12:00 - 1 hour - 58.9 MB

Instead of trying to ride the waves of fads, learn how to create your own reliable success. Success is ordinary and dull Think less like an engineer and more like a philosopher Four elements to finding your good -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoac...

161 | (HOT SEAT) I'm Not My Avatar - Is That A Mistake?

December 29, 2023 12:00 - 19 minutes - 18.1 MB

When you don't represent your ideal client, you may wonder if it's a mistake. Here's how to figure it out. Finding the connection between you and your ideal client The 2-part plan to finding your niche Finding natural allies to partner with -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podc...

160 | Creating Work That Lasts

December 27, 2023 12:00 - 1 hour - 58 MB

Your time is finite and valuable. When you create something, it should serve you more than once. Creating work that compounds over time Your content will crush it if accomplishes these two things Building a monopoly fast -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by ...

159 | Make Your Monkey Juggle Fire First

December 25, 2023 12:00 - 53 minutes - 48.6 MB

When starting a coaching business or building a new product, it's easy to want to focus on doing "pedestal" activities when really you should be teaching your monkey to juggle fire. Making your beer taste better Being happy when people steal your work Doing more than showing up to the bar -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter ...

158 | (HOT SEAT) How To Make Content That Connects

December 22, 2023 12:00 - 18 minutes - 17 MB

If your lead generation feels unreliable and DM conversions are low, it's time to take a look at your content to make sure it's connecting with your intended audience. How to find your core message The Bed of Nails Paradox Squeezing too much into one 'container' -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. T...

157 | How To Get 5 New Clients This Week

December 20, 2023 12:00 - 57 minutes - 52.6 MB

Have you been wracking your brain trying to figure out how to get new clients? Then it's time to try the Founding Client Challenge. Five ingredients for a successful launch How you'll know you've chosen the wrong market How to reach out to people without being weird -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com....

156 | Increasing Sales with a Single Nail

December 18, 2023 12:00 - 41 minutes - 38.1 MB

Getting clients to see the value in what you do feels tricky. The truth is, it really isn't. You just need to take a different approach. Avoiding the phone bill approach Three factors in customer satisfaction The Bed of Nails Paradox -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is ...

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