Interactive Minds digital marketing podcast
57 episodes - English - Latest episode: over 3 years ago -Weekly conversations with marketers, innovators and digital leaders as they detail their specific recipes for marketing success.
Interactive Minds Founder and experienced marketer Louisa Dahl hosts interviews with marketing leaders on topics such as:
- the latest digital marketing tactics delivering results
- digital transformation projects
- content marketing campaigns
- social media marketing
- improving conversion, optimisation and ROI
- the latest digital marketing trends and opportunities
Show notes and more at www.interactiveminds.com/podcast
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Episodes
53. Life After Big Agencies with Rob Hudson
August 10, 2020 00:40 - 33 minutes - 61.6 MBIn today’s digital marketing podcast, Louisa interviews Rob Hudson, a digital guru with experience across strategy, advertising, marketing and innovation to hear how he made the change from leading large advertising agencies to starting his own marketing consultancy. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by ...
52. Starting a micro agency on the side with Adelaide Durandet
August 03, 2020 00:17 - 31 minutes - 58 MBIn today’s digital marketing podcast, Louisa interviews Adelaide Durandet, an experienced digital marketer about starting her new consulting micro agency Lumens Digital. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you wan...
51. Digital Careers, Roles and Recruitment Q&A Session
July 26, 2020 21:35 - 36 minutes - 66.6 MBIn today’s digital marketing podcast, you get to hear the recording from Q&A Panel session that Interactive Minds held for our Members in July 2020. Normally these sessions are exclusively available for our Members however in this session we spoke about digital roles and what we’re seeing in the recruitment market post COVID-19 and we wanted to share this with you. In the session you’ll hear from recruitment expert Ciaran O’Donnell and Interactive Minds founder, Louisa Dahl. Welcome to I...
50. Learnings from 50 Podcast Episodes
July 19, 2020 22:50 - 11 minutes - 20.5 MBWelcome to the 50th Episode of The Interactive Minds Podcast! In this episode we bring you a special solo episode where Louisa shares her tips after recording 50 podcast episodes. Listen up and you’ll hear why the podcast was started in the first place, how the strategy has evolved and some practical efficiencies that work best for us. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tang...
49. Lead magnets, challenges and landing pages with The Merrymaker Sisters
July 13, 2020 00:19 - 31 minutes - 58.4 MBIn today’s digital marketing podcast, you get to hear the recording from a live session that Interactive Minds ran in March 2020, which we adapted from an in-person event to an online event due to COVID-19 about 2 days prior to the event! In this Q&A session Louisa interviewed The Merrymaker Sisters, otherwise known as Emma and Carla Papas who run Merrybody. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, s...
48. OTM Live Q&A Session with Amy Ward
July 05, 2020 19:00 - 56 minutes - 103 MBIn today’s digital marketing podcast, Louisa shares with you a panel Q&A Session she recently participated in. The Q&A session was run with Brisbane marketing agency OTM who ran these sessions weekly as an outreach and virtual helpline session during the first few months of COVID-19. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Lou...
47. Standing out as a marketer with Lachlan Kirkwood
June 28, 2020 19:00 - 39 minutes - 71.6 MBIn today’s digital marketing podcast, Louisa interviews Lachlan Kirkwood, a digital marketing consultant who has been working in the industry for around four years. He’s 24 years old, has a Bachelor of Marketing and Human Resources and in his short experience he has been in a number of different roles, spoken at events, been interviewed on podcasts and started his own business. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business profess...
E46. Kate Toon talks courses, podcasts and business success
June 21, 2020 19:00 - 42 minutes - 77.2 MBIn today’s digital marketing podcast, Louisa interviews Kate Toon, SEO and content expert, misfit entrepreneur, course creator, author, podcast host and successful business owner. Louisa has been trying to tee up this interview with Kate for months so she is so excited to bring it to you now! Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing suc...
46. Kate Toon talks courses, podcasts and business success
June 21, 2020 19:00 - 42 minutes - 77.2 MBIn today’s digital marketing podcast, Louisa interviews Kate Toon, SEO and content expert, misfit entrepreneur, course creator, author, podcast host and successful business owner. Louisa has been trying to tee up this interview with Kate for months so she is so excited to bring it to you now! Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing suc...
45. Balancing Rational vs Emotional Marketing
June 14, 2020 23:08 - 27 minutes - 51.1 MBIn today’s digital marketing podcast, Louisa interviews Andrew Collings, who most recently was the Head of Marketing at Exclusive Tyre Distributors. In his 17 + year career Andrew has worked with several national organisations using a range of marketing techniques to drive results. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Loui...
44. How to create and sell your online course with Stevie Dillon
June 07, 2020 19:00 - 40 minutes - 74.1 MBIn today’s digital marketing podcast, Louisa interviews Stevie Dillon, social media, podcast and course expert discussing all her tips for how to create an online course and how to sell an online course. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders f...
43. How Spicers Retreats have pivoted creatively during the global pandemic
May 31, 2020 19:00 - 26 minutes - 37 MBIn today’s digital marketing podcast, Louisa interviews Sue Johnson who is the Marketing Director from Spicers Retreats on how they have adapted their travel business and their marketing during a global pandemic. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital ...
42. How to use blogging for SEO
May 24, 2020 19:00 - 28 minutes - 52.7 MBIn today’s digital marketing podcast, Louisa interviews Kate Merryweather from Dot Com Words on how she uses blogging to help with SEO. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips...
41. Digital performance and capability
May 17, 2020 19:00 - 46 minutes - 84.8 MBIn today’s digital marketing podcast, Louisa interviews Michael Weeding on how marketers can create a sustainable performance culture. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leade...
40. Learnings from a failed content project
May 10, 2020 19:00 - 29 minutes - 46.6 MBIn today’s digital marketing podcast, Louisa interviews Amanda King, SEO Specialist at Optus. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this ...
39. A marketing methodology to thrive in a global pandemic
May 03, 2020 19:00 - 39 minutes - 72.1 MBIn today’s digital marketing podcast, Louisa interviews Ray Blakney, CEO and Co-Founder of Live Lingua Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you....
38. How to manage social media in a crisis
April 26, 2020 19:00 - 33 minutes - 62 MBIn today’s digital marketing podcast, Louisa interviews Flo Le Mens, Social Media Coordinator at QUT about a range of social media marketing elements. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the in...
37. How to market your family business
April 18, 2020 13:41 - 30 minutes - 55.9 MBIn today’s digital marketing podcast, Louisa interviews Jo Violeta, Head of Community Engagement and Brand Communications at Violeta Finance about what it’s like to market your own family business. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want...
36. How Motorama drives local search and reviews with Simon Clarke
April 12, 2020 19:00 - 37 minutes - 68.9 MBIn today’s show, Louisa interviews Simon Clarke, Group Marketing Manager at Motorama Group. In their discussion they talk about how Simon manages the marketing for Motorama’s franchise business including the areas they focus on, running marketing across a distributed network and what works well for them. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is ...
35. How Fitstop is rebranding their franchise business for scalability with Rebecca McGready
April 05, 2020 19:00 - 31 minutes - 57.8 MBIn today’s show, Louisa interviews Rebecca McGready, hearing how she approaches her role as Marketing Manager at group training business Fitstop. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’...
34. How to get your next senior role with Nick McIntosh from Zendrive
March 30, 2020 01:38 - 45 minutes - 82.6 MBIn today’s show, Louisa interviews Nick McIntosh, Senior Director of Product Management at Zendrive about his move from working in digital marketing in Brisbane to what turned into a senior product role in China and then onto finding a new role in San Francisco. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, in...
33. How to create valuable content for your business with Claire Austin from LinkedIn
March 22, 2020 18:00 - 43 minutes - 79.6 MBIn today’s show Louisa interviews Claire Austin, Content Consultant at LinkedIn talking about content, trends, results and more. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, t...
32. How calculating ROI, understanding finance and the right level of data empowers marketers with Simon Dell
March 15, 2020 18:00 - 42 minutes - 78.1 MBIn today’s show Louisa interviews Simon Dell, Managing Director of Paper Planes talking about his learnings after running multiple agencies, opportunities for marketers and ROI. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible m...
31. How Virgin Money use needs based content to engage higher up the funnel with Chris Sonn
March 08, 2020 18:00 - 32 minutes - 44.5 MBIn today’s show, Louisa interviews Chris Sonn, Senior Digital Marketing Manager from Virgin Money. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. H...
30. How Finder’s co-founder Fred Schebesta approaches marketing and growth
February 10, 2020 00:35 - 44 minutes - 80.6 MBIn today’s show Louisa interviews Fred Schebesta, Co-founder of Finder discussing all things marketing, how he organises his time, his view on company vision, failing, focus and lots more. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily d...
29. How Coca-Cola used TikTok for a branded challenge with Simon Jackson
January 12, 2020 18:00 - 46 minutes - 84.9 MBIn today’s show Louisa interviews Simon Jackson, Senior Social Creative talking about how Coca Cola use social media. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the ...
28. How Suncorp use data driven media to reduce acquisition costs with Brooke Charlton
January 05, 2020 18:00 - 31 minutes - 58 MBCompanies are increasingly using clever data to better understand their customers, create automated experiences and to inform their media buying. In this interview Louisa talks with Brooke Charlton, the Executive Manager, Marketing Automation Activation at Suncorp to discuss how they have implemented a customer loyalty strategy and a data management platform to drive business benefit. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, sha...
27. How Summer Stories launched with influencers and PR with Felicity Loughrey
December 29, 2019 17:08 - 29 minutes - 40.5 MBHow do you go from writing for well-known magazines, then working with the famous Gary V to launching your own premium line of hair care products? Felicity Loughrey has had quite a marketing journey, and there are several things we can learn from her story. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovat...
26. How Ignite Travel Group increased brand trust with Jake Falkinder
December 22, 2019 18:00 - 36 minutes - 50.7 MBRecognising you need to improve your brand trust is one thing, coming up with the strategy to achieve the increase is another. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you are interested in how to increase your brand trust, this episode is for you...
25. How Westpac attract digital business customers with a killer feature with Drew Unsworth
December 15, 2019 18:00 - 30 minutes - 41.4 MBAttracting customers to a new product or service isn’t always a linear journey. It’s important to both get the product right and to promote it in the best possible way. And creating something properly and at scale is one of the big challenges. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, interviews marketers, innovators and digital leaders from across the globe to uncover their recipes for marketing success. If you want easily ...
24. How to use sponsorship as a content play with Matt Henry from Signet
December 08, 2019 18:00 - 36 minutes - 33.9 MBSponsorships are a great tool for creating greater awareness of your brand. They can inform, engage and educate potential customers, while also leaving a lasting footprint well after a campaign, event or partnership. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the ...
23. How Noah Kagan uses digital marketing in his business
November 30, 2019 13:44 - 47 minutes - 66.5 MBWhat digital marketing tactics does internet veteran Noah Kagan use for his own business? In this interview, you’ll hear his thinking around how marketing can best be used in a business. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you need to look a...
22. How Flight Centre approach their content creation with Luke Wheatley
November 24, 2019 18:00 - 45 minutes - 63.4 MBAny great piece of content started out as an idea. So what’s behind a great idea? How do you facilitate the flow of great ideas, and what do you do with them? Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you’re curious about the brainstorming process...
23. How Flight Centre approach their content creation with Luke Wheatley
November 24, 2019 18:00 - 45 minutes - 63.4 MBAny great piece of content started out as an idea. So what’s behind a great idea? How do you facilitate the flow of great ideas, and what do you do with them? Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you’re curious about the brainstorming process...
How St Pauls School uses awards to build credibility with Dylan Malloch
November 17, 2019 18:00 - 48 minutes - 67.8 MBWe know that awards are good for team moral and to demonstrate the work that we can do, but how can awards be taken further to be used as a real strategy to drive business growth. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want solid, digestible...
21. How St Pauls School uses awards to build credibility with Dylan Malloch
November 17, 2019 18:00 - 48 minutes - 67.8 MBWe know that awards are good for team moral and to demonstrate the work that we can do, but how can awards be taken further to be used as a real strategy to drive business growth. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want solid, digestible...
20. How Grant Thornton use webinars as a lead generation tool with Brittney Kenward
November 10, 2019 18:00 - 33 minutes - 46.8 MBHow Grant Thornton use webinars as a lead generation tool with Brittney Kenward Webinars can captivate, educate and engage your target audience. These underestimated marketing tools can effectively drive your business towards capturing more leads, whilst also increasing sales and adding the potential for an additional revenue stream. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes f...
19. How to transition to a new vendor with Kate Phillips from Revelian
November 03, 2019 18:00 - 45 minutes - 62.9 MBHow to transition to a new vendor with Kate Phillips from Revelian Vendors aren’t usually the focus when we talk about our businesses, but they are hugely important for many businesses. How are your business relationships with vendors? Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders...
18. How Autodesk are thinking about the future of marketing with Deb Manning
October 27, 2019 21:00 - 38 minutes - 53.6 MBHow Autodesk are thinking about the future of marketing with Deb Manning There is a commonality between marketing and fortune-telling. While fortune-tellers read a crystal ball, cards or palms, marketers are reading the data and trends of industry, aiming to predict the behaviour of consumers to find new and innovative ways to engage and connect. And for those marketers that do predict the future, the possibilities are limitless. Welcome to Interactive Minds, where each week digital mark...
17. How GE and The New York Times created an audiozine with Sam Olstein
October 20, 2019 20:00 - 54 minutes - 74.9 MBHow GE and The New York Times created an audiozine with Sam Olstein Technology has changed the way we interact and communicate in this world. To stay relevant in this technological infused age, large corporations constantly need to shake things up and carve a new space into the mainstream. When implementing projects that step into unknown territory, the process requires bold innovators with a flair for taking risks at the helm. Welcome to Interactive Minds, where each week digital mar...
16. How Camplify are growing a thriving community with Dave Eddy
October 13, 2019 18:00 - 37 minutes - 52.5 MBHow Camplify are growing a thriving community with Dave Eddy Starting a business to fill a void in a particular market is a tried and tested way of establishing a successful business. Focusing on the needs of your clients and making sure those first few initial engagements are as successful as possible will create a foundation for future growth and expansion. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangibl...
15. How to launch a side hustle while doing your digital day job with Tim Dwyer
October 06, 2019 18:00 - 29 minutes - 41.4 MBHow to launch a side hustle while doing your digital day job with Tim Dwyer Planning and process are foundational aspects of digital marketing. However, there are unique advantages in applying methodologies designed for other business functions, such as system development and roll-out, that can give digital marketers an advantage in a saturated market. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeawa...
14. How Domino’s Pizza have developed a global tech approach with Michael Gillespie
September 29, 2019 19:00 - 44 minutes - 61.7 MBHow Domino’s Pizza have developed a global tech approach with Michael Gillespie When it comes to new digital solutions, having the customer at the forefront is critical. With businesses becoming more global, how does that translate when your customer base spans multiple cultures and countries? Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a h...
13. How proactive campaigns can add value to customers and the company
September 22, 2019 19:00 - 37 minutes - 51.7 MBHow proactive campaigns can add value to customers and the company We’ve all heard that the best laid plans often go wrong. While this old saying may hold some truth, when it comes to running a successful customer campaign, going from idea to perfect execution may just be down to a case of proactive project monitoring. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing suc...
12. How digital can start a conversation with Rita Arrigo
September 15, 2019 19:00 - 31 minutes - 43.9 MBHow Digital Can Start a Conversation with Rita Arrigo Innovations in technology and software are some of the hottest topics right now in the digital space. Envisioning what’s possible can be a team effort, so co-collaborating may be the way forward when it comes to planning strategies for future technologies. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She...
11. How you can take a digital marketing career around the world with Sam Zivot
September 08, 2019 19:00 - 41 minutes - 58.3 MBHow you can take a digital marketing career around the world with Sam Zivot In the digital marketing space, there has been a steady growth of international opportunities. This has allowed individuals to easily and successfully take their careers around the world. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, i...
10. How This Agency Structures Its Team for Success with Russ Macumber from Impressive
September 01, 2019 19:00 - 26 minutes - 37 MBHow This Agency Structures Its Team for Success with Russ Macumber from Impressive Having an exclusively in-house team can be highly effective. With so many digital companies choosing to outsource, there could be a vital differentiator missing when it comes to generating the best results from a team. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joine...
09. How Foxtel increased conversion by 15% using experience optimisation with Aris Kinnas
August 25, 2019 15:00 - 43 minutes - 60.9 MBIn this golden age of digital, complete personalisation is something to be expected as part of the new customer experience. In order to succeed you want a digital strategy that works and that means testing the water. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the g...
08. How Strava brought their paid acquisition in house with Cathy Tanimura
August 18, 2019 19:00 - 16 minutes - 23.2 MBHow Strava Brought Their Paid Acquisition in House with Cathy Tanimura Being able to get a clear and detailed insight into how prospects engage with your business from the top of the marketing funnel to the bottom is immensely valuable. And sometimes the most effective way of doing this is by doing it yourself. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success...
07. How SAP use influencer marketing to power their content with Ursula Ringham
August 11, 2019 23:54 - 29 minutes - 41.8 MBRather than being a fringe, ad-hoc marketing tactic, a well-defined, long-term influencer marketing program can be a star performer in your overall promotional mix. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips fro...