40. Learnings from a failed content project

In today’s digital marketing podcast, Louisa interviews Amanda King, SEO Specialist at Optus.

Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode, Louisa and Amanda talk about a topic not discussed enough – how a content project can get off track and what you can do to pivot. In this conversation Amanda shares her SEO tips and tools, explains the flywheel effect and talks about how much content for she believes is needed for QDF (Query Deserves Freshness). Here are three things you’re going to learn:

How a content project can be waylaid by approvals and what you can do to pivot The flywheel effect that you should leverage in content publishing The recent changes to SEO and content that might change how you write

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Links from this episode:
Amanda King on LinkedIn
Optus
Answer The Public Google Trends

Amanda’s top people to follow:
Bill Slawski AJ Kohn Simo Ahava (analytics)
Portent / Ian Lurie
More about entities and natural language processing:
NLP API
Knowledge graph & entitles from SEM Rush and Search Engine Journal

Louisa Dahl: LinkedIn 
Interactive Minds Website
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