41. Digital performance and capability

Interactive Minds digital marketing podcast

English - May 17, 2020 19:00 - 46 minutes - 84.8 MB
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Previous Episode: 40. Learnings from a failed content project

Next Episode: 42. How to use blogging for SEO

In today’s digital marketing podcast, Louisa interviews Michael Weeding on how marketers can create a sustainable performance culture.

Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode, Louisa and Michael discuss a framework he has developed across his extensive digital transformation experience. They discuss digital capability, digital performance, the gaps and the opportunities as well as measures of success.

Here are three things you’re going to learn:

The 3 performance factors in building digital capabilities The most common gaps in digital capability that Michael sees The conversations you need to be having around the role of digital in the organisation

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Links from this episode:

Michael Weeding on LinkedIn
Louisa Dahl: LinkedIn

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