29. How Coca-Cola used TikTok for a branded challenge with Simon Jackson

In today’s show Louisa interviews Simon Jackson,  Senior Social Creative talking about how Coca Cola use social media.

Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode, Louisa and Simon discuss how Coca-Cola allow news and culture to guide their social media content.

Here’s three things you’re going to learn:

How the social media team keep their fingers on the pulse and share their learnings How Coca Cola used Tik Tok as part of a recent campaign Simon’s key learnings and advice for Tik Tok campaigns

Links:

Coca-Cola Australia
Simon Jackson: LinkedIn

TikTok

Louisa Dahl: LinkedIn
Interactive Minds Website 
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