Influencers
30 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 2 ratingsInfluencers connects you to the marketing and communications leaders who are ahead of the game. Brought to you by The Conference Board Marketing and Communications Center, the podcast features regular interviews with Executives and Experts who know the issues you’re grappling with.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
The Evolving Role of the Corporate Communications Team
October 26, 2022 14:07 - 58 minutes - 79.8 MBHow will the role of the Corporate Communications team - and its partners - evolve in the near future? In the last 24 months of repeated disruptions, distortions and discontinuities in the business world, the role of Corporate Communications has been elevated to a critical position in the company ecosystem. Speed, calmness, accountability, flexibility, and resilience are required skills as strategic and tactical stories are carefully managed across all stakeholder groups in what can only b...
Winning People's Trust Via the Sustainable Stories We Tell
September 13, 2022 18:48 - 38 minutes - 52.2 MBHow to Tell a Coherent and Authentic Sustainability Story In this podcast, Alex Heath, Managing Director and US Head of Social Impact & Sustainability at Edelman, talks with Denise Dahlhoff, Senior Researcher, Consumer Research, about the growing expectations for companies by various stakeholders—from customers to investors to employees and beyond—to address sustainability and what that implies for telling a coherent, authentic sustainability story to different audiences. Tune in to hear a...
Single Insights: The Science of Solos
July 13, 2022 18:47 - 36 minutes - 49.5 MBIn this episode of “Influencers,” Peter McGraw, a marketing professor at the University of Colorado Boulder and an expert on emotions and behavioral economics, talks with Denise Dahlhoff, Senior Researcher at The Conference Board, about his latest research on an underexplored topic: singles. Listen to this episode to learn about: The economic importance of singles and their demographic diversity Marketing to singles, including examples and underleveraged potential Different psychographi...
How Artificial Intelligence Will Make A Real Impact On Marketing
June 01, 2022 13:32 - 44 minutes - 61.4 MBListen to our Influencers Podcast as Mike Moran, a Senior Fellow of the M&C Center and the Chief Product Officer of SoloSegment, an AI powered martech company that predicts which content should show on your website, uses his real intelligence garnered from 30 years in the space to illuminate what you need to know about the Artificial side of intelligence.
Helping a Diverse America Self-Express and Reach Financial Goals
May 13, 2022 13:00 - 17 minutes - 23.8 MBHow does the use of financial services vary across Asian, Black, Hispanic, and White (Non-Hispanic) consumers in the US, and how can companies address existing services gaps? And how do multicultural consumers use restaurants, travel, personal services, education, and other services to express their ethnic origins, and what this all means for companies as US demographics are changing? Listen to this conversation by Ivan Pollard, Leader of the Marketing & Communications Center, with Da...
C-Suite Outlook - What Marketers Need to Know
February 02, 2022 15:26 - 47 minutes - 65 MBThe Conference Board's timely annual survey of C-Suite Executives is out and it provides fascinating insights for marketers and communicators. What are C-Suite executives focusing on and how will it help marketers navigate what lies ahead with more certainty? Join Ivan Pollard, Leader of The Conference Board Marketing and Communications Center, and Denise Dahlhoff, Senior Researcher as they unveil the data from this year’s C-Suite Outlook through the lens of Marketing & Communications.
The Biggest Challenges Facing Marketers: The New CMO Survey
December 10, 2021 17:29 - 34 minutes - 48 MBEver since the mass adoption of all things digital, the job of a Chief Marketing Officer has become increasingly complex, changeable, and challenging. In 2008, Professor Christine Moorman at the Fuqua School of Business, launched “The CMO Survey” to quantify these challenges and understand how CMOs around the world were feeling about them. To discover the good news from the latest CMO Survey, join Christine and Ivan Pollard, leader of the Marketing and Communications Center at The Confer...
Company Valuations, Wall Street and Main Street and how they jive… or not
August 11, 2020 10:00 - 42 minutes - 58.2 MBHow is a company’s true value measured? And why is there such a discrepancy in corporate valuations between Wall Street, Main Street, employees and investors? In this informative discussion, Tim Koller, Partner and Core Leader of the Corporate Finance Practice at McKinsey & Company and co-author of the book, Valuation, helps us solve these apparent contradictions with our Marketing Institute Leader, JP Kuehlwein – and also offers his own expert guidance on how to properly assess a corpora...
What’s in a Name? – How to use naming and language to build your brand and business
July 23, 2020 10:00 - 45 minutes - 62.6 MBHow does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. His agency has developed some of the most famous brand names, such as Dasani, Impossible Burger, Swiffer, and Febreze. In this fascinating conversation, The Conference Board Marketing Institute Leader, JP Kuehlwein, discusses with David how the right name can be used to tell the product...
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5
June 05, 2020 06:00 - 41 minutes - 57.4 MBHow might COVID-19 impact where, what and why we buy - even long after it’s gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss this question. Join this conversation as Paco explains some of the instincts we all have as shoppers to help us understand how retailing might change – or not – in the near future. How do ...
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 4
April 23, 2020 06:00 - 41 minutes - 56.6 MBThe swift spread of COVID-19 has dealt a significant blow to the retail sector. During these troubling times, many business leaders are wondering which brands will fail, which will survive, and which may even thrive due to the current health crisis. Join JP Kuehlwein, Marketing Institute Leader at The Conference Board, for a fascinating discussion with investment banker and co-founder of Triangle Partners LLC, Richard Kestenbaum, about the impact COVID-19 has had on retail. Discover the di...
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 3
April 16, 2020 15:40 - 43 minutes - 60.3 MBAlison Cayne is busy in normal times: The mom of five has founded a cooking school, café, events space and packaged food brand in addition to writing books, hosting podcasts and otherwise sharing her insights, energy and excellent cooking. But these times of crisis bring her exceptional, ethical, entrepreneurial leadership and strategic thinking and acting to light even more. Alison shares how she is tackling the challenge as a boss, business partner, borrower, supplier… and her insights ...
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 2
April 08, 2020 06:00 - 36 minutes - 51.2 MBYou want to let people know you care and provide relevant offerings without coming across as profiteering. You also don’t want to bore consumers with worn-out platitudes. So, what is a brand to do and say? Join JP Kuehlwein, Marketing Institute Leader, as he speaks with Dan Fietsam, an award-winning creative and copywriter. Dan has experience developing advertising in the context of crisis. During this discussion, JP and Dan will review how organizations are continuing to advertise their ...
Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic, Part 2
March 31, 2020 18:21 - 23 minutes - 32.5 MBToday, we find ourselves in one of the most disruptive periods in modern history. Public discussion about ESG has taken the backseat to surviving and getting through the COVID-19 pandemic. Part two of this podcast further explores how corporate communications can support your company’s ESG initiatives, and how to use ESG to guide your company through the COVID-19 crisis response. Host: Craig Carroll, Communications Institute Leader, The Conference Board Guests: Kelly Semrau, former Sen...
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 1
March 30, 2020 21:00 - 39 minutes - 54.6 MBJoin us for the first in this mini-series which focuses on what brands and their leaders should say and do (or not) in the midst of the COVID-19 crisis. In this episode, JP Kuehlwein, Marketing Institute Leader at The Conference Board, interviews Martin Karaffa, Associate Partner at Hofstede Insights. Martin has spent over 25 years in the global advertising industry working with brands such as Diageo Daimler Benz, Citi Financial, Johnson & Johnson, Kit Kat, Kellogg, Listerine and … yes, P...
Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic
March 23, 2020 15:00 - 29 minutes - 40.9 MBToday, we find ourselves in one of the most disruptive periods in modern history. Public discussion about ESG has taken the backseat to surviving and getting through the COVID-19 pandemic. This podcast explores how corporate communications can support your company’s ESG initiatives, and how to use ESG to guide your company through the COVID-19 crisis response. Host: Craig Carroll, Communications Institute Leader, The Conference Board Guests: Kelly Semrau, former Senior Vice President, ...
COVID-19: Should Companies Mix Marketing with Public Health and Safety Messages?
March 11, 2020 12:50 - 23 minutes - 42.9 MBShould the Chief Marketing Officer issue public messages about what the organization is doing in terms of public health and safety? Craig Carroll, Communications Institute Leader at The Conference Board, chats with a team of experts, with a view from three perspectives: marketing, communications, and corporate social responsibility. Host: Craig Carroll, Communications Institute Leader, The Conference Board Colin McConnell, former Chief Brand Officer with Prudential Steve Dowling, forme...
On Sound Branding
March 11, 2020 06:00 - 34 minutes - 31.7 MBJoin JP Kuehlwein, The Conference Board’s Marketing Institute Leader as he discusses the role of sound in brand building with Michael Boumendil, a pioneer in audio branding and the Founder and President and Chief Creative Officer of SixiemeSon, the world’s leading audio branding agency since 1995.
COVID-19: The Crisis Communications Response
March 04, 2020 07:00 - 29 minutes - 53.4 MBAs the COVID-19 outbreak continues, communications leaders face the growing challenge of supporting the safety of staff, the reputation of the company, and the viability of operations. At the same time, the risks of missteps are significantly compounded by social media activism, misinformation and the critical gaze of international observers. Craig Carroll, Communications Institute Leader at The Conference Board, chats with Lisa Davis, Senior Counselor, The Walker Marchant Group, former Co...
Don’t Think Out of The Box!
February 24, 2020 13:46 - 9 minutes - 8.47 MBSo often we here that we need to think out of the box. However, a great start for change and transformation is to think INSIDE the box. In this short and engaging podcast you will see several actionable boxes for your leadership journey. This podcast is based on Lars Sudmann’s TEDx talk: https://www.ted.com/talks/lars_sudmann_great_leaders_transform_organizations_by_thinking_inside_the_box.
A Conversation with Ivan Pollard, Chief Marketing Officer of General Mills.
February 24, 2020 07:00 - 40 minutes - 37.2 MBDoes branding still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand people, brands and the future of marketing, listen to our conversation with Ivan Pollard, Chief Marketing Officer of General Mills. Ivan believes that the future is rather bright for large, traditional scale players, such as his very own company. He also believes that creativity, equity, and relationship building are essential ingredient...
Special: Implications of China’s Coronavirus Outbreak for Global Business
February 06, 2020 19:52 - 19 minutes - 18.1 MBThe World Health Organization has declared the novel coronavirus outbreak an international public health emergency, acknowledging that the virus now represents a risk beyond China. How can organizations prepare for and manage the potential impact of this fast-moving, deadly outbreak? What are the short and long-term economic implications? How can companies respond to a major health outbreak from various functional perspectives? In this timely podcast, Ataman Ozyildirim, Senior Director, Ec...
How Procter & Gamble makes Sustainability part of its Strategy, Brands and Balance Sheet with Virginie Helias, Chief Sustainability Officer.
October 07, 2019 18:06 - 27 minutes - 51.1 MBThis interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&G corporation to embrace it as such, formulate a mission and operationalize it. An undertaking she illustrates with many examples and which is still ‘work-in-progress’ across the company and the industry, as JP Kuehlwein and Virginie discuss. JP is (co-)leader of the Marketing- and Communications Institutes at The Conference Board,...
Building Sustainable Brands—A Packaging and Operations Approach with Tom Szaky
September 23, 2019 13:35 - 56 minutes - 78 MBThe ever-more environmentally conscious consumer is on the lookout for companies and brands that produce sustainable products through low-impact operations. Since 2001, TerraCycle has led the way by recycling hard-to-recycle materials and turning them into new products. But can a company inject a sustainability mindset beyond its own operations? In this month’s Center Chat, Marketing Institute Leader JP Kuehlwein talks to TerraCycle Founder and CEO Tom Szaky about how to build a sustai...
The business of platforms and platforms as brands
August 21, 2019 15:38 - 49 minutes - 45.1 MBIn this “Influencers” podcast JP Kuehlwein talks with Sangeet Paul Choudary about the unique and exponential business- and brand building opportunities the platform business model offers – but also its limitations. Web-based platform businesses seem to have grown into becoming dominant players in the most diverse industries like transportation (think Uber), hospitality (Airbnb), social media (Facebook), entertainment and communication (Apple and iTunes) or knowledge management (Google),...
Sustainability in the C-Suite: Kimberly-Clark’s Lisa Morden Weighs In
July 29, 2019 15:37 - 57 minutes - 52.9 MBWhat are the sustainability and social impact priorities driving global C-suite executives today? Hear how Kimberly-Clark, one of the world’s largest consumer goods companies, is addressing the fast-evolving customer demand for more sustainable products and services. Based on recent findings from The Conference Board research as well as insights on Kimberly-Clark’s sustainability initiatives, join Chuck Mitchell, Executive Director, Knowledge Content & Quality, The Conference Board and Lis...
How does an Active Wear Brand Become an Activist Icon?
May 03, 2019 17:36 - 58 minutes - 53.4 MBHow does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk unraveling? And what’s the story behind the unconventional Patagonia beer? These questions and more will be answered in The Conference Board Marketing and Communications Center's April Monthly Chat.
The Edelman Trust Barometer
April 29, 2019 13:43 - 25 minutes - 23.4 MBThe Edelman Trust Barometer reports annually on the state of trust in the world’s key institutions: business, government, NGOs, and media. In recent years, the research has revealed that businesses face some of the most challenging times in history in terms of the trust that the public has in them. Jennifer Cohan, President, New York, Edelman, Joins The Conference Board’s own President and CEO, Steve Odland, to discuss the 2019 results.
Diverse Voices: Profiles in Leadership
March 28, 2019 18:53 - 20 minutes - 19 MBJoin Joe Cohen and Judith Harrison as they discuss Diverse Voices: Profiles in Leadership, which features interviews with more than 40 top multicultural corporate and PR agency leaders who share candid anecdotes about their successes, the obstacles they’ve had to overcome, and the lessons they’ve learned along the way.
Mayo Clinic’s Amy Davis shares her experience refuting a sensationalized story
March 25, 2019 14:27 - 23 minutes - 21.8 MBIn August 2018, CNN ran a two-part story entitled “Escape from the Mayo Clinic: Teen accuses world-famous hospital of ‘medical kidnapping’.” The article reported that an 18-year-old patient and her family accused Mayo of “medically kidnapping” her. In the first installment of the Marketing and Communications Center Chats, Mayo Clinic’s Amy Davis dispels the myths that underpinned CNN’s reporting and explains how she and her team set the record straight.