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What’s in a Name? – How to use naming and language to build your brand and business
Influencers
English - July 23, 2020 10:00 - 45 minutes - 62.6 MB - ★★★★★ - 2 ratingsMarketing Business Non-Profit communications influencers marketing theconferenceboard Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. His agency has developed some of the most famous brand names, such as Dasani, Impossible Burger, Swiffer, and Febreze.
In this fascinating conversation, The Conference Board Marketing Institute Leader, JP Kuehlwein, discusses with David how the right name can be used to tell the product’s story, and how it relates to other important branding elements like design, visual identity, and communications.