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COVID-19: Should Companies Mix Marketing with Public Health and Safety Messages?
Influencers
English - March 11, 2020 12:50 - 23 minutes - 42.9 MB - ★★★★★ - 2 ratingsMarketing Business Non-Profit communications influencers marketing theconferenceboard Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: On Sound Branding
Should the Chief Marketing Officer issue public messages about what the organization is doing in terms of public health and safety? Craig Carroll, Communications Institute Leader at The Conference Board, chats with a team of experts, with a view from three perspectives: marketing, communications, and corporate social responsibility.
Host: Craig Carroll, Communications Institute Leader, The Conference Board
Colin McConnell, former Chief Brand Officer with Prudential
Steve Dowling, former Vice President, Communications, Apple, and former Silicon Valley Bureau Chief for CNBC
Kelly Semrau, former Senior Vice President, Global Corporate Affairs, Communication and Sustainability, SC Johnson