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How does an Active Wear Brand Become an Activist Icon?
Influencers
English - May 03, 2019 17:36 - 58 minutes - 53.4 MB - ★★★★★ - 2 ratingsMarketing Business Non-Profit communications influencers marketing theconferenceboard Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Edelman Trust Barometer
How does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk unraveling? And what’s the story behind the unconventional Patagonia beer? These questions and more will be answered in The Conference Board Marketing and Communications Center's April Monthly Chat.