![Influencers artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts123/v4/8e/7e/d7/8e7ed7a6-55d6-3092-0da0-3f61b8963098/mza_6363205134850688537.jpg/100x100bb.jpg)
How Procter & Gamble makes Sustainability part of its Strategy, Brands and Balance Sheet with Virginie Helias, Chief Sustainability Officer.
Influencers
English - October 07, 2019 18:06 - 27 minutes - 51.1 MB - ★★★★★ - 2 ratingsMarketing Business Non-Profit communications influencers marketing theconferenceboard Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&G corporation to embrace it as such, formulate a mission and operationalize it. An undertaking she illustrates with many examples and which is still ‘work-in-progress’ across the company and the industry, as JP Kuehlwein and Virginie discuss. JP is (co-)leader of the Marketing- and Communications Institutes at The Conference Board, author, Adjunct Professor of Marketing at NYU and Columbia University and founder of strand strategy advisor Ueber-Brands.