Influencer Entrepreneurs: Blogging & Social Media Tips
411 episodes - English - Latest episode: 28 days ago - ★★★★★ - 146 ratingsSurviving in the blogging and entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. She teaches social media marketing and content marketing strategies that helped her build her influence and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all with the master plan of giving you homework so that you can implement the strategies in your business immediately. Get ready to be able to put her strategies into practice after just one listen!
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Episodes
How to Increase Instagram Engagement
January 06, 2020 10:00 - 19 minutes - 13.6 MBInstagram engagement is the top of everyone's mind for 2020 and we're giving you the most up to date info out there on how to improve yours. If you listen to me at all, you know that I believe that Instagram is the best platform out there right now for engaging with your target audience. If you need to show an engaged audience to brands for sponsored work, IG is where you can build that engagement. My guest today knows all about engagement on Instagram because she has built a business aro...
How Instagram Live Video Works to Build Your Brand with Kimberly Espinel
December 30, 2019 10:00 - 29 minutes - 20.3 MBIf you are a blogger or business owner, Instagram is a social media platform that you need to be paying attention to. Some people are frustrated with Instagram, feeling like, if it doesn’t drive traffic, why bother? But that is old school thinking. Instagram isn’t about driving traffic; it’s about engagement. If you’re ready to up your IG game and learn how to use it to your benefits, stay tuned to today’s episode. My guest, Kimberly Espinel is a food photographer and stylist, content cr...
How to Improve SEO with Ty Kilgore
December 23, 2019 10:00 - 46 minutes - 32.2 MBTake the time to listen in to this episode to get a better grasp of how you can improve your SEO. If you’ve been listening to this podcast for a while, you have heard me talk many times about the Everything Food Conference. I love this conference and have spoken at it twice in the past, so I am especially thrilled to have Ty Kilgore here today. Ty owns Everything Digital Marketing, and his wife, Kami, created the Everything Food Conference. About a year and a half ago, Ty was working...
How to Develop the Brand Identity of a Food Blog with Madison Wetherill
December 16, 2019 10:00 - 31 minutes - 21.4 MBIf you are a food blogger looking for advice on developing your brand identity, we are breaking down the brand identity definition as well as the what is needed for brand identity design. My guest, Madison Wetherill, owns Grace and Vine Studios, which is a web design studio for food bloggers. Madison focuses on helping her clients connect with their audience through strategic web design and brand strategy. She also hosts The Vine podcast, where she talks about strategy and design tips for...
Brand Sponsorship Questions Answered & Secrets Revealed
December 09, 2019 10:00 - 24 minutes - 16.8 MBOut of all the questions I get asked, the majority of them have to do with brand sponsorships. So, I decided to do something a little bit different with this episode. Today we are going to deep dive into your all your brand sponsorship questions. What I want to do is troubleshoot these problems so that if you encounter something like this six months from now, you will know where to find an answer. I encourage you to listen in as I go very quickly through the most common questions I get o...
Facebook Group Engagement Posts with Dana Malstaff
December 02, 2019 10:00 - 39 minutes - 27.3 MBHave you fallen for the hype that Facebook is dead? We hear it everywhere these days. “You can’t build a brand on Facebook unless you want to pay to play.” But is it true? Heck, I haven’t had much success with Facebook in the last few years myself, so I have moved a ton of my focus over to Instagram. But then, I started using a new strategy. A strategy developed by my guest today. And since I began using Dana Malstaff’s strategy, my Facebook community engagement has grown by 706%. That’s...
Attraction Marketing for Your Business with Krista Pullman
November 25, 2019 10:00 - 26 minutes - 18.1 MBIf you are trying to attract more customers to your business, you need to firmly establish yourself as an expert in your niche. Attracting potential customers requires you to share your story and knowledge in an authentic way which builds trust with your audience and keeps them coming back to you for more information and products. My guest today is an expert in attraction marketing and I am excited to have her share her knowledge with all of us. Read the rest HERE.
How to Consistently Create Content for Instagram Stories
November 18, 2019 10:00 - 25 minutes - 17.7 MBDo you struggle with posting to Instagram stories consistently? If so, then stick around, because today we are going to dive into how to consistently create content for Instagram stories. Knowing that I want to have a 24-hour period with something always in my Instagram stories can feel really overwhelming and has caused me to shut down just because I didn’t know what to create or put out. Over the last month or two, I’ve been working on a strategy that changed how I approach my content....
Overcoming Obstacles as an Entrepreneur with Nesha Pai
November 11, 2019 10:00 - 27 minutes - 19 MBIf you need to be encouraged that overcoming obstacles is something you can do then you’re going to love today’s episode. My guest today is Nesha Pai. Nesha is the founder of Pai CPA, which is an outsourced accounting department for small businesses. Unlike most of my guests on the podcast, Nesha actually lives in Charlotte and we have been able to meet in person.
Great Conversation Starters for Conferences with Andy Storch
November 04, 2019 09:00 - 29 minutes - 20.2 MBI first met today’s guest over a year ago at Podcast Movement, where I was speaking and he was in the audience. We have continued to follow each other since then and I am very excited to have him on the show today. Andy Storch is a husband and father to two kids. He is a consultant, coach, and speaker; his main business is in corporate talent development, where he connects great leaders with talent solution developments and turn their strategy into action. He hosts two podcasts - Talent D...
Networking Tips for Introverts for Conferences and Live Events
October 28, 2019 09:00 - 21 minutes - 14.8 MBI was recently discussing my business with my mom and mentioned that I was an introvert. She laughed and said that I couldn’t possibly be one because of how open I am and how easily I speak to others. I admitted to her how I’ve been struggling with coming out of my shell and being social with others ever since I was a child. She had no idea! Those struggles have made me able to do what I do today. I’m going to share some of the tips I’ve been using since I was a kid to help me feel confide...
Benefits of Influencer Marketing
October 21, 2019 09:00 - 40 minutes - 28 MBWe're breaking down the benefits of influencer marketing from the perspective of a brand and an influencer who are actually on the same page about the value of influencer marketing. Jessy Grossman is the CEO and founder of Boldstreak, a social media and talent management company based in New York City. They are well known for representing some of the top parenting influencers, for their diversity, and for representing thought-leaders. She is also the host of the WIIM Radio podcast. Links...
Financial Planning Steps for Small Business Owners with Anna Sergunina
October 14, 2019 09:00 - 32 minutes - 22 MBStart taking care of your financial future with financial planning steps necessary for a small business owner to have a successful financial future. Today’s guest, Anna Sergunina is a certified financial planner. All of her childhood and young adult life she planned to become a doctor, but in college, she decided to switch majors because she was intrigued by finances and so she ended up with a Business degree instead. She connected her desire of wanting to be a doctor and help people with...
Google Algorithm Updates & How They Affect You as an Influencer
October 07, 2019 09:00 - 31 minutes - 21.9 MBThe recent Google algorithm updates have many people worried about why their traffic dropped, but it comes down to E.A.T. (Expertise, Authority, Trust). I am super excited about today’s guest on the podcast. Marye Audet-White was on here with me way back in episode 67, when we talked about her course, Search Engine Seduction. It’s been a long time and a lot has changed since then when it comes to SEO, so I asked Marye to come back and update us all. Marye has been blogging for several yea...
How to Network at a Conference even as an Introvert
September 30, 2019 09:00 - 20 minutes - 13.8 MBIn today’s episode, we are talking about how to network at a conference. It’s not as simple as you may think, especially for those of us who are introverts. But never fear, because I’m going to give you tips on how to network and grow your business, which is the whole purpose of attending conferences. Before I dive into that, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. This event is being held in Charlotte, NC, March 31 - Apr...
LinkedIn Profile Optimization with Chrissie Wywrot
September 23, 2019 09:00 - 28 minutes - 19.6 MBI am so excited today to dive into a topic we haven’t talked about before on the podcast, and that is LinkedIn. My guest today, Chrissie Wywrot, has been working for herself for about 5 years. Chrissy has marketing experience and actually worked for the Detroit Lions for 5 years, overseeing their website and social media. About 18 months ago, Chrissie started focusing exclusively on LinkedIn, because of its organic potential. She helps small businesses optimize their LinkedIn presence to...
Market Positioning for a Small Business
September 16, 2019 09:00 - 18 minutes - 12.5 MBAs always, I created a worksheet that is going to walk you through what we are going over today. Part of being able to understand your marketing position is being able to take this walk backward over your life. Everything that has happened to you over the course of your life, good and bad, has made you who you are today. Taking this walk backward will help you see all those monumental moments that pushed you to the place where you find yourself today. Links: jennymelrose.com/market-posi...
Making Sales as a Small Business Owner
September 09, 2019 09:00 - 24 minutes - 16.5 MBIn this episode, we are talking about making sales. You may be wondering why you need to make sales. Making sales might seem silly to you, because you’re trying to have an influence on people, or maybe making sales just makes you feel icky. I want to make you feel comfortable and confident. I hope to help you start thinking about making sales as another way to have influence. Before I dive into that, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy...
Product Launch Process with Mai-kee Tsang
September 02, 2019 09:00 - 34 minutes - 23.6 MBToday I am so excited to be talking to Mai-kee Tsang about the product launch process. Mai-kee is a launch strategist and a conversion copyrighter. She is at the forefront of online course launches and group membership launches. Mai-kee understands what it takes to launch an idea and make it a successful reality. She has learned a lot of lessons from being in the trenches and she wants to be able to relay those lessons to all of you today. Links: jennymelrose.com/product-launch-process ...
Discovering Your Purpose as a Business Owner
August 26, 2019 09:00 - 18 minutes - 12.6 MBToday I'm diving into how to find that purpose and providing you with specific examples of how other business owners are using theirs. In episode 129, we talked about creating a vision for your business and making sure that whatever you want your business to look like connects to the vision you have for your life. Whether that’s more traveling, spending more time at your kids' sports activities, etc… If you haven’t listened to that episode, please take the time to listen to it and check o...
What is a Lead Magnet for Influencers and Service Based Businesses
August 19, 2019 09:00 - 14 minutes - 9.73 MBI know that most of you have heard that terminology so today I want to dive in and explain what it is and give you some specific examples based on your niche so that you can understand what a lead magnet should look like for your business. Make sure to download the checklist that goes along with this episode. It’ll help you put together the best lead magnet for your audience. Links: jennymelrose.com/what-is-a-lead-magnet Click to view: show page on Awesound
How to Become a Travel Influencer
August 12, 2019 09:00 - 15 minutes - 10.5 MBToday we are going to be talking about how to become a traveling influencer. If you want to be a traveling influencer, one of the things you will have to be willing to do is adjust to the schedule of the place you are traveling to. Before we dive into this episode, I want to make sure you’ve downloaded my pitch cheat sheet. The steps for pitching for travel are the same as if you were pitching to work with a food brand or a home decor brand. Pitching is very strategic, so if you don’...
Marketing Your Business: On Air Coaching Call with Nicole Saunders
August 05, 2019 09:00 - 33 minutes - 22.9 MBMy guest on the podcast today is Nicole Saunders of Saunders Says. Nicole owns a Pinterest management company as well as a dog blog, Leisure & Leashes and has recently launched a podcast for dog owners. When Nicole launched her recent podcast, she went to Instagram to encourage her audience to leave a rating and a review for her. She had a plan to give away several gift cards to those who left reviews, and she used IG features such as polls and direct messages to engage with the audience....
Marketing Your Business: On Air Coaching Call with Nicole Saunders
August 05, 2019 09:00 - 33 minutes - 22.9 MBMy guest on the podcast today is Nicole Saunders of Saunders Says. Nicole owns a Pinterest management company as well as a dog blog, Leisure & Leashes and has recently launched a podcast for dog owners. When Nicole launched her recent podcast, she went to Instagram to encourage her audience to leave a rating and a review for her. She had a plan to give away several gift cards to those who left reviews, and she used IG features such as polls and direct messages to engage with the audience....
Content Planning to Save YOU Time with Morgan Wieboldt
July 29, 2019 09:00 - 26 minutes - 18.5 MBContent planning saves you time by filling your editorial calendar in advance with topic ideas that go beyond arbitrary. Instead you can be seen as an expert in your field by Google and start getting the traffic that you desire. I am so excited to have a dear friend on the podcast with me today. You all have heard me talk about Morgan a thousand times and she’s finally on here! Morgan helps me keep everything in my business organized. Morgan blogs over at Morgan Manages Mommyhood, where ...
IG Swipe Up: Is it Working?
July 22, 2019 09:00 - 21 minutes - 12.6 MBI know that you all won’t be surprised to hear me say that I am firmly obsessed with Instagram stories. I use them almost every day for marketing my business. I engage with you all and the rest of my audience on there. You also know that I have some pretty strong feelings about the Swipe-Up feature. I’ve been fairly outspoken on my opinions about Swipe-Up and how I think it’s highly overrated. But today I am asking a different question. Is it actually working? Is Swipe-Up doing what it’s...
Should You Buy Instagram Story Views?
July 15, 2019 09:00 - 19 minutes - 13.1 MBWe’ll also talk about understanding your KPIs to help you assess your growth. You need to understand that there is a difference between running an ad that attracts your target audience and just paying for views. Before we get started, be sure to download the free worksheet I have provided for you, to help you work through the questions we are going to talk about in this episode. Links: jennymelrose.com/should-you-buy-instagram-story-views Click to view: show page on Awesound
What is a Blog Business with Jeni B. of Biz Mavens
July 08, 2019 09:00 - 40 minutes - 27.6 MBI am so excited about today’s guest! If you listen to this podcast regularly, you know I am all about turning your hobby blog into a business, if that's what you want. After all, that’s what allowed me to leave my stressful inner-city teaching job to spend more time with my family and even allowed my husband to leave his high-stress job in sales. I am all about taking what you’ve been building and turning it into something more. And that’s exactly what Jeni of Biz Mavens does. She helps ...
Business Vision Examples
July 01, 2019 09:00 - 17 minutes - 12.3 MBI hope you’re following me over on Instagram where I release a new IGTV video every single week. One of my recent videos was on the topic of being able to share your business vision with your family and friends. The reason behind me encouraging you to do this is so that they can fully support you in what you are doing and what you are trying to build. The problem I see with so many women entrepreneurs is that they don’t really understand what it means to have a vision for their business. A...
Product Launch Examples: On Air Coaching Call with Betsi Hill
June 24, 2019 09:00 - 32 minutes - 22.2 MBI am so excited about today’s episode because I am doing something that I’ve never done before. I am giving you behind the scenes access to a private coaching call with one of my clients, Betsi Hill of Betsi’s World. Betsi is a member of my Scaler Mastermind program. In this episode, we are getting Betsi ready for her product launch. She has purchased an existing course with the plan to restructure it and make it her own before launching it. We reference one of my signature courses in our ...
How to Build an Effective Team with Emily Perron
June 17, 2019 09:00 - 24 minutes - 16.7 MBIf hiring and building a team for your business were easy, everyone would be excited to do it. The problem with continuing to do all the things in your business is that as you grow, you will quickly head toward burnout if you don’t outsource some things. Maybe you already have a partial team in place but you know you need to add to them. But the stress you experienced when finding those team members was enough to make you not want to do it again. The thing is, when it comes to taking your...
How Social Media Graphic Templates Increases Productivity
June 10, 2019 09:00 - 20 minutes - 13.9 MBI am so excited to welcome my friend, Traci Gibson, to the podcast today. Traci and I met 3 years ago at Blog Life University, where Traci was hoping to learn more about starting a blog around t-shirt quilting. She had a business selling the quilts but she soon realized that there wasn’t a whole lot to blog about on the topic. She pivoted to 2 blogs, one of which was a lifestyle blog. And yet it still felt too broad. So she finally niched down to what she loves which is creating digital g...
How to Run a Successful Small Business with Kate Jones
June 03, 2019 09:00 - 33 minutes - 23 MBUnderstanding how to run a successful small business as an entrepreneur can often be frustrating which why we're paying special attention to the systems and organization that needs to be in place in order for this to happen. My guest today, Kate Jones, serves female entrepreneurs by taking on some of those administrative tasks that nobody likes doing so that you can focus your time and efforts on the parts of your business that you’re passionate about and that make you money. Her goal is t...
Podcasting Tips with Stefanie Gass
May 27, 2019 10:00 - 23 minutes - 16.2 MBI wish when I started there were more podcasting tips readily available, but today we're going to make that happen. Stefanie Gass runs a female empowerment/educator business as well as a podcast. Stefanie helps women discover what their calling is and monetize it through ebooks, courses, and podcasting. Links: jennymelrose.com/podcasting-tips Click to view: show page on Awesound
How to Become One of the Top Food Influencers
May 19, 2019 09:00 - 17 minutes - 12 MBOne of my favorite conferences to attend and speak at is the Everything Food conference. I recently returned from my third time speaking at this event and it was as fabulous as ever. I love meeting my podcast listeners face to face and having the chance to have great conversations with you all, as well as spending time with my membership peeps. These tips I am sharing with you today will help you as you work to become a top food influencer. Links: jennymelrose.com/top-food-influencers ...
How American Idol Contestants are Changing the Game of Social Media Influence
May 13, 2019 09:00 - 13 minutes - 9.35 MBOkay, I don’t know about all of you, but I am an avid American Idol watcher. It’s a guilty pleasure of mine that I completely indulge in. I love the beginning phases, and while I normally lose interest by this point every year, not this time. I’m still fascinated by this year’s contestants because of how they're changing the game of social media influence. Links: jennymelrose.com/social-media-influence Click to view: show page on Awesound
Social Media Influencers: The Complete Guide
May 06, 2019 11:00 - 25 minutes - 17.9 MBIn today’s episode, we are doing a deep dive into being a social media influencer. I am answering some of the most common questions I get asked and I’m even talking about pricing as an influencer, both what you can charge and how much you can make. If you want more information on how to send your first pitch, how to know which brands to reach out to, and exactly what to say when you do reach out, be sure to sign up for the next session of Pitch Perfect Live. Links: jennymelrose.com/social...
How to Work with Brands as a Blogger or Influencer
April 29, 2019 09:00 - 20 minutes - 13.8 MBToday I'm diving into exactly how to work with brands so that it works for you and your audience. Before we dive into the episode, let me remind you that if you haven’t signed up for the next session of Pitch Perfect Live, you need to do so right away. The next session runs from Monday, May 13th through Friday, May 17th, 2019. Are you tired of being asked to work for free or for a product that has nothing to do with your niche? Honestly, does a food blogger need another wood watch? Yea...
How the Chicory Recipe Plug-In Makes You More Valuable as a Blogger
April 22, 2019 09:00 - 27 minutes - 19.1 MBThe plug-in makes your recipes easily shoppable for your audience. My guest today is Hillary Reeves. Hillary has been the marketing director at Chicory for 4 years.If you aren’t familiar with Chicory, they are a food tech company based in New York City. The company began by making recipes shoppable and that remains the core of their business today. Sites like Betty Crocker, Perdue, Hershey’s Kitchens, Food and Wine, and more use the Chicory plug-in to make the ingredients for the recipe...
Working from Home Tips for Bloggers
April 15, 2019 09:00 - 23 minutes - 16.3 MBI’ve been a work from home mom for a while now and I understand the challenges of that lifestyle. I understand the interruptions when the kids have a day off from school, when a kid is sick, or when your husband is home from the office, or like mine - on summer vacation. That’s why today, I want to give you 12 tips to make working from home easier and more productive. I’ll also be talking about training your family because let’s face it, that will always be one of your biggest challenges wh...
Tailwind App: Instagram, Tribes and Smart Loop
April 08, 2019 09:00 - 27 minutes - 19.1 MBI am so excited to have Melissa Megginson with me on today’s episode of the podcast. Melissa is the community manager at Tailwind, which she says means that her job is to make everyone who uses Tailwind “look really good and feel really good.” Melissa has been with Tailwind for over 7 years and has seen the company grow from 50 members to over 300K members all over the world. I spoke with Melissa a few years ago and the tips she gave me completely changed the way I used Tailwind, saving ...
When & How to Hire a Virtual Assistant
April 01, 2019 09:00 - 34 minutes - 23.8 MBThere are so many hats that you wear that when you get to the point where you can hire a virtual assistant you want to make sure you are set up to do so wisely. Mary Baird-Wilcock is CEO of The Simplifiers which was started in 2003 as an events management company. The company put on large, nontraditional events for clients like Facebook, Google, and Microsoft. The Simplifiers was begun in the United States but Mary moved it to England and made a pivot toward a podcast and coaching those w...
What to Sell Online as a Blogger or Influencer
March 25, 2019 09:00 - 20 minutes - 14.3 MBIn the past, we have talked about ways to diversify your income with digital products and the importance of doing so, and so in today’s episode, I want to give you some practical ideas on exactly what to sell online. But before we start, I wanted to let you know about a special training that’s coming up. Links: jennymelrose.com/what-to-sell-online jennymelrose.com/what-to-sell-online Click to view: show page on Awesound
How to Start a Subscription Box with Julie Ball from Sparkle Hustle Grow
March 18, 2019 09:00 - 36 minutes - 24.9 MBI am so excited about today’s episode! My guest, Julie, from Sparkle Hustle Grow, provides female entrepreneurs with the best resources available to grow your business. It’s the mission of Sparkle Hustle Grow to cut through the clutter to bring you business trainings, tools, and resources for your office. Not a member yet? Grab your box here! Links: jennymelrose.com/how-to-start-a-subscription-box Click to view: show page on Awesound
IE 113: Stop Obsessing over IG Swipe Up
March 11, 2019 10:00 - 27 minutes - 18.9 MBI need you to stop obsessing and focus on proven strategies that work even better! I’ll just tell you right up front that I expect to ruffle a few feathers with some of the things I am going to say today. And I’m okay with that because what I am going to share is something that I think needs to be shared. Links: jennymelrose.com/ig-swipe-up Click to view: show page on Awesound
IE 112: How to Use IG Stories to Create a Product
March 04, 2019 10:00 - 26 minutes - 18.2 MBYou get to authentically share yourself with your audience while building a relationship with them. You can even use IG stories to help you create a product that your audience wants and needs! In case you aren’t aware, you have to have 10K followers on IG to get the swipe-up feature in IG stories. I hear constantly from bloggers who think they can’t use IG effectively because they don’t have swipe-up.Well, I’m here to tell you to stop obsessing over it. What if I told you there was a more ...
IE 111: How to Become an Influencer
February 25, 2019 10:00 - 25 minutes - 17.3 MBNow, before we jump into how to become an influencer, let’s first determine what it’s not. Becoming an influencer doesn’t mean setting up some social media accounts and posting to them every day. It doesn’t mean doing anything you can to grow your following on those accounts, whether you’re paying for followers or gaining them organically. No. What we are talking about are the real steps to becoming an influencer. And you know I love to offer you as much value as possible, so I have created...
IE 110: Why a Live Event
February 18, 2019 10:00 - 17 minutes - 11.9 MBBuilding relationships with people in real life is so important for your business. I can’t tell you how many times I have met someone and then later when I’m working on a project and need someone to promote it Before I dive into why you need to consider attending a live event, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. This event is being held in Charlotte, NC in April of 2019. On the first evening, we will enjoy a cocktail cruis...
IE 109: How to Sell without Selling Your Soul
February 11, 2019 10:00 - 30 minutes - 21 MBMeredith Messenger’s background is in teaching emotionally disturbed children. It’s the thing she is most proud of. Unfortunately, it’s a job with a high burnout rate. And that’s exactly where Meredith found herself at age 24; burned out and no idea what to do next. She went to work for a medical start-up where she learned about financing, payroll, and IT. What she discovered is that the start-up world is almost completely dominated by men. She continued to work for start-ups as a consultan...
IE 108: How to Find Your Zone of Genius
February 04, 2019 10:00 - 23 minutes - 16.5 MBDo you have shiny object syndrome? You get excited about a new idea, but end up losing steam on an old idea and seem to never make any progress? Once you find your zone of genius there is nothing that will be able to distract you. Your focus in your zone of genius will even surprise you. During this episode I'm challenging you to find your zone of genius and I have a quiz below to guide you. The simplest explanation is that your zone of genius is something that comes naturally for you. I...