Influencer Entrepreneurs: Blogging & Social Media Tips
411 episodes - English - Latest episode: 27 days ago - ★★★★★ - 146 ratingsSurviving in the blogging and entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. She teaches social media marketing and content marketing strategies that helped her build her influence and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all with the master plan of giving you homework so that you can implement the strategies in your business immediately. Get ready to be able to put her strategies into practice after just one listen!
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Episodes
How to Charge What You're Worth with Mike McDerment
November 16, 2020 10:00 - 25 minutes - 17.6 MBRunning a business can be overwhelming, especially when it comes to know how to charge what you're worth. How can you know what value you are really providing? The truth is that we can all know the value we provide simply by talking to our customers, clients, and audience. If you are solving their problems, you are providing value. My guest today is going to share some ways you can make sure you are charging what you are worth. Mike McDerment is the founding CEO of FreshBooks. FreshBoo...
10 Top Podcasting Tips
November 09, 2020 10:00 - 23 minutes - 16.4 MBThis is the 200th episode of the Influencer Entrepreneurs' Podcast and we are celebrating with my 10 top podcasting tips! Yes, you read that right, we are 200 episodes in. This podcast episode is a HUGE achievement for me! I debated what to do to celebrate 200 episodes, but decided that the best thing I could possibly do is share my top 10 podcasting tips. For 200 weeks in a row, I have put out a podcast episode. That is almost 4 years straight of creating and sharing content. We have ...
How Hiring Interns Can Grow Your Online Business
November 02, 2020 10:00 - 26 minutes - 18.3 MBHave you ever thought about hiring interns to help you run your business? Do you have a lot of little tasks that just need to be outsourced? As business owners, we have to know when it’s time to hand certain tasks over to someone else. This allows us to focus on our zone of genius and continue to do the things that will grow our business. Hiring an intern can sound overwhelming, and you might be wondering how it even works. Today, we’re going to dive into exactly how to recruit, hire, ...
How Quick Decision Making Skills are Linked to Self-Trust with Amira Alvarez
October 26, 2020 09:00 - 49 minutes - 33.8 MBDo you struggle with making quick decisions? Are you stuck in analysis paralysis when it comes to your personal life or your business? Decision making skills are so important when it comes to growing your business. You have to be able to trust yourself and know that you are doing the right thing. And you also have to be willing to accept your mistakes as a stepping stone for growth. Today we will talk about how to make quick decisions and how to allow those decisions to push you forward,...
How to Prioritize Tasks as a Woman Owned Business
October 19, 2020 09:00 - 23 minutes - 15.9 MBOne of the things that is on a lot of our minds right now is figuring out how to prioritize tasks. This is especially true as we are entering a very busy season, as well as still in the middle of COVID-19. With kids going back to school in a mix of virtual and in-person, having to be both mom and teacher while working from home and running a business can be overwhelming. And I get it. I’ve had my days of crying in the corner and losing my patience. We have to be able to prioritize our tas...
How to Find Your Niche in Business
October 12, 2020 09:00 - 32 minutes - 22.1 MBAre you in the right niche in your online business? How would you know? And if you’re not, how do you go about finding the right niche? In this episode of the podcast, I am talking to Robyn Graham about finding the perfect niche, how to niche down, and how to know if the niche you chose can become a successful business. Robyn is a brand strategist and personal branding coach. She hosts The Second Phase Podcast and is also a professional headshot and branding photographer. In spite of hav...
How to Find Your Niche in Business
October 12, 2020 09:00 - 32 minutes - 22.1 MBAre you in the right niche in your online business? How would you know? And if you’re not, how do you go about finding the right niche? In this episode of the podcast, I am talking to Robyn Graham about finding the perfect niche, how to niche down, and how to know if the niche you chose can become a successful business. Robyn is a brand strategist and personal branding coach. She hosts The Second Phase Podcast and is also a professional headshot and branding photographer. In spite of hav...
How to Become a Media Maven & Get More Backlinks with Christina Nicholson
October 05, 2020 09:00 - 28 minutes - 19.7 MBIncreasing your visibility and getting backlinks to your site is one of the keys to growing your business and becoming a media maven. Gaining media exposure can seem daunting and unattainable, but is it? In today’s episode, we’re giving you the best tips for gaining media exposure and growing in your publicity and profit. My guest, Christina Nicholson, was a TV reporter and anchor for 10 years. She moved into a job in PR, working for an agency for 6 months but she wasn’t getting the flex...
How to Increase Foot Traffic with Stacy Tuschl
September 28, 2020 09:00 - 23 minutes - 16.2 MBIf you have an online business, you need customers in order to be successful. If you owned a brick and mortar business, you would be working to increase foot traffic, and that’s exactly what you need for your online business, as well. In today’s episode, I am chatting with Stacy Tuschl about how to increase foot traffic online. Stacy Tuschl has been an entrepreneur for 18 years and has two performing arts academies in Milwaukee, WI. Stacy calls herself an “accidental entrepreneur” but he...
How Successful Women in Business Connect with Pamela Hibbler
September 21, 2020 09:00 - 18 minutes - 12.5 MBIt has been a struggle during this pandemic to connect with other successful women in business. Social networking groups and communities have been the best places to find those connections. Women are connecting and sharing resources online because right now we aren’t able to attend in-person networking events. Pamela Hibbler is the CEO and co-founder of TechMae. TechMae is a new mobile app that was created specifically for women entrepreneurs to network with one another. Read more HERE.
Closing Sales from a Heart Centered Position with Natasha Hemmingway
September 14, 2020 09:00 - 28 minutes - 19.6 MBDo you have a hard time closing sales in your business? Does it make you feel icky or manipulative? In this episode, we are talking about closing sales and how you can be passionate about selling, without getting caught up in the “hustle.” My guest, Natasha Hemmingway, shares her sales expertise after being in the corporate world and now being a sales coach and speaker. Read more HERE
How to Build an Audience
September 07, 2020 09:00 - 26 minutes - 18.2 MBIf you have a blog, own an Instagram account, or consider yourself an influencer, chances are you want to know how to build an audience. Without an audience, it doesn’t matter if you are creating and sharing amazing content. You have to have people who are viewing it and giving you that engagement. Today we’ll dive into some specific steps you can take as you work to build your audience. I’ll also be referencing some other podcast episodes that you can listen to in order to continue to...
How to Use Visual Storytelling for Your Brand with Patricia Kelikani
August 31, 2020 09:00 - 19 minutes - 13.6 MBVideo is exploding in the online business world and it’s one of the best ways to show off your personality and reach your audience in a new and fun way. In this episode, we are going to dive into how to use visual storytelling for your brand. Video can feel intimidating for even the most seasoned online entrepreneur. It’s easy to get caught up in worrying about where to film, the equipment, the audio, and so much more. My guest today, Patricia Kelikani, is a filmmaker and video marketer. ...
Women Entrepreneur's Mindset with Shamyra Parker
August 24, 2020 09:00 - 28 minutes - 19.4 MBIn today’s episode, we’re talking about Women Entrepreneur’s Mindset and how to set boundaries that protect your mental health and mindset. As female entrepreneurs, we have to be aware of the mindset we take into our days. We tend to be overthinkers and to beat ourselves up for any little mistake we make. Shamyra Parker is a self-care advocate who serves women in leadership, with a special emphasis on black women in leadership positions. Shamyra focuses on giving them a mental makeover...
How to Create a Social Media Plan Template with Andrea Jones
August 17, 2020 09:00 - 28 minutes - 19.9 MBDo you feel like social media is a time suck? Having a strong social media plan template can make all the difference in being efficient and productive. Social media can feel incredibly overwhelming. You can spend hours on different platforms and feel like you’re not accomplishing anything. Is it really worth it? Are you just wasting your time? Today I’m talking to Andrea Jones about how to create a social media plan template that will not only save you time but help you grow your business...
How to Create a Virtual Summit with Krista Miller
August 10, 2020 09:00 - 26 minutes - 18.5 MBA virtual summit is an amazing way to grow your email list no matter what industry you are in so Krista is showing us exactly how to create one. The COVID-19 pandemic has put a complete damper on any type of in-person blogging conferences or summits. And if you’re anything like me, those in-person meetings are the backbone of my networking. But what if you could learn how to create a virtual summit? And what if you could create a virtual summit in way less time and with far less effort tha...
How to Become a Top Beauty Influencer with Shassity Stevenson
August 03, 2020 09:00 - 21 minutes - 15 MBIn order to become a top beauty influencer the path there is one that focuses on bringing value to the audience that you are attracting. For Shassity Stevenson, hair was always a passion, but enough of a passion to leave medical school for? You’re going to want to hear Shassity’s story of how she became a top beauty influencer and how she manages multiple parts and pieces of her business. Shassity is not only a beauty influencer, but she also owns Skye Salons (where she uses her hair and ...
Marketing Your Online Store with Justine Wiggins of Worthy and Badass
July 27, 2020 09:00 - 27 minutes - 19.1 MBWe often talk about influencers on the podcast but today I want to talk about marketing an online store for those of you that have physical products and consider yourself a creative. I talk a lot about creating content on this podcast but I know that not every woman wants to be a blogger or Instagram influencer. A lot of my listeners and clients actually create physical products and sell them online. In today’s episode, I am talking to Justine Wiggins from Worthy and Badass about selling yo...
Selling from Instagram
July 20, 2020 09:00 - 18 minutes - 12.7 MBInstagram is one of the best places to sell to your audience because it’s the one platform where you have the unique ability to have a regular conversation with them. Using Instagram to sell your service, product, or course is unique because you have the opportunity to have a regular conversation with your audience through your DMs. And having that conversation is the only way you will know exactly what your audience needs from you. Knowing your audience and being able to solve their prob...
How to Improve Time Management with Angela Proffitt
July 13, 2020 09:00 - 46 minutes - 32 MBAs a business coach, I can tell you without reservation that the #1 struggle female entrepreneurs have is time management. My guest on today’s episode of the podcast is Angela Proffitt. Angela began her adult life with “real jobs,” while on the side she was growing a business as a wedding and event planner. And even though the event planning business has seen a decline due to COVID-19, Angela had begun building a productivity business a couple of years ago that she is now placing more focu...
How to Design Your Dream Life
July 06, 2020 09:00 - 29 minutes - 20.5 MBHave you designed your dream life? Many of you probably hesitated to answer that which is why today we're diving into how to design your dream life. Maybe you went to college and got a degree expecting to graduate and begin serving your community and the world at large. But too often, it doesn’t happen that way. My guest today, Denise Walsh, hit a brick wall when trying to serve the people who needed her help the most. In this episode, Denise shares how she started her home business ove...
Using Your Voice for Purposeful Work with Lanaire Malone
June 29, 2020 09:00 - 32 minutes - 22.4 MBAre you the mother of a middle-school or high-school girl? Or perhaps you have a niece or a daughter of a friend in that age group? If so, listen in today as my guest shares her vision for using your voice for purposeful work by giving these young ladies a hand up as they face hurdles in their lives. Lanaire Malone is the founder and CEO of Hurdles in Heels, a business dedicated to helping young women face life’s challenges and hurdles head-on, wearing the heels of confidence. Read More ...
Is a Kickstarter Campaign or a Beta Launch Right for You?
June 22, 2020 09:00 - 24 minutes - 17 MBIf you create physical products, have you thought of doing a Kickstarter campaign or a beta launch? I am a huge advocate of beta lunches as they tell you whether or not people would be willing to give you money for the solution to their problem. My guest on today’s podcast has an amazing story to share. Becca Davison appeared on Shark Tank with her mom, who actually created their product, Unbuckle Me, a tool to help grandparents and those with physical limitations unbuckle their child’s ...
How to Think Like a Boss with Kate Crocco
June 15, 2020 09:00 - 34 minutes - 23.9 MBAs female business owners, I see all too often that we struggle with a lack of self-confidence that can help us think like a boss. Let’s be honest, it’s extremely difficult to build a business and be a mom, all at the same time. There are so many demands on our time as women. Are there ways to continue to grow a business, while at the same time being the mom you want to be? The answer is an emphatic yes! My guest today, Kate Crocco, is sharing some of the lessons she learned when she ...
Book Launch Party for Influencer Entrepreneurs
June 08, 2020 09:00 - 1 hour - 48.8 MBThis episode of the podcast is a super special one for me. That’s because today’s episode was recorded during my live book launch party! That’s right, I have released my first book, Influencer Entrepreneurs. I hope you all have your own copy by now, but in case you don’t, head right over to the website and place your order! And when you do, be sure to download the FREE workbook to go along with your book. The workbook will be such a help to you as you go through the exercises in the book...
4 Tactics for a Building a Successful Business Facebook Page
June 01, 2020 09:00 - 31 minutes - 21.4 MBIf you’ve tried and failed to build a successful business Facebook page lately, I am here to help! We're diving into specific tactics for building a successful business Facebook page. It seems next to impossible to get any traction with business Facebook pages these days but my guest on this episode of the podcast is going to share her tips and tricks for doing just that. Read more HERE
How to Create Consistent Content
May 25, 2020 09:00 - 24 minutes - 16.6 MBOne of the things I hear most often from the online business owners I know is how hard it is to create consistent content. Whether we’re in the middle of a global pandemic, which has thrown you into crisis-schooling your children, or it’s just a regular week, consistently creating content can be a struggle. In today’s episode, I am going to provide you with some strategies and tips to make consistent content creation easier for you. But before we dive into those tips, I want to be sure...
What is Personal Branding with Bernel Westbrook
May 18, 2020 09:00 - 18 minutes - 13 MBAs an online entrepreneur, creating a personal brand is something you have to do if you want people to know who you are and what your business is all about. But exactly what is personal branding? What all needs to be included? And can you do it yourself or should you hire a branding specialist? If you aren’t sure where to begin with creating your personal brand, I’ve got you covered! My guest on today’s episode is Bernel Westbrook. Bernel is a Charlotte-based designer whose firm special...
Cathy Heller: How to Turn Your Passion into Your Dream Job
May 11, 2020 09:00 - 35 minutes - 24.2 MBCathy Heller is the author and podcast host of Don't Keep Your Day Job and is sharing how you can turn your passion into your dream job. Has the pandemic got you thinking about starting your own business? Are you confused about where to begin or what you can do? Are you unhappy in your day job but scared to make a change? My guest today asked herself a question at the beginning of her entrepreneurial journey that changed everything for her. She asked, “Is it Beyonce’ or bust? Or is there s...
How to Create a Product for Your Audience
May 04, 2020 09:00 - 20 minutes - 14 MBLately, we’ve been talking a lot about creating products and there is a good reason for that. Now is the best time to be thinking about what kind of product you can create for your audience and how to get them to the point of wanting to buy. Whether you’ve already started brainstorming the product you would like to create or are just now starting to dream one up, we will be walking through all the steps you need to take to get your audience down the path to your product. Before we get to...
Building a Personal Brand with Nakisha Washington
April 27, 2020 09:00 - 25 minutes - 17.5 MBAs a business owner, one of the most important things to pay attention to, in order to attract your ideal audience, is building a personal brand. You need to decide what your personal brand should look like, what you should talk about, and who you should be targeting. There are so many branding coaches both online and on social media platforms, and the information can get overwhelming. What and who should you listen to? My guest on today’s episode is Nakisha Washington. Her job is to he...
What is Tailwind?
April 20, 2020 09:00 - 24 minutes - 17 MBScheduling social media content can often be cumbersome and time consuming, but we're diving into specifically what is Tailwind to ease it. If you’ve been in the online marketing space for any length of time, you know that algorithms are ever-changing. Pinterest recently announced some changes in the types of content they want published to their platform and it has sent bloggers reeling. In order to answer your questions, and calm your fears that your pins will never get seen again, I hav...
Common Instagram Mistakes & How to Overcome Them
April 13, 2020 09:00 - 23 minutes - 16.5 MBInstagram remains the hottest social media platform today, but do you know how to take full advantage of it and what it has to offer to influencers? Have you tried to understand IG but you just can’t quite figure it out? Do you think you’re too small for IG to work for you? We are talking about common Instagram mistakes and how to overcome them with The Design Twins who have an engaged following of over 600k on Instagram. Read More HERE
Common Instagram Mistakes & How to Overcome Them
April 13, 2020 09:00 - 23 minutes - 16.5 MBInstagram remains the hottest social media platform today, but do you know how to take full advantage of it and what it has to offer to influencers? Have you tried to understand IG but you just can’t quite figure it out? Do you think you’re too small for IG to work for you? We are talking about common Instagram mistakes and how to overcome them with The Design Twins who have an engaged following of over 600k on Instagram. Read More HERE
What is a Content Creator?
April 06, 2020 09:00 - 16 minutes - 11.4 MBIf you dip into the online world at all these days, you will hear folks talking about being content creators. But what exactly is a content creator? And do you need to be one? In today’s episode, I explain what a content creator does and how becoming one can increase the size of your audience, both online and for brick and mortar businesses. When this episode airs, we will have just wrapped up our virtual IEA and I wanted to share some exciting news that I shared during the virtual con...
How to Boost your Blog with The Blog Fixer
March 30, 2020 09:00 - 33 minutes - 22.9 MBIn order to get your content seen you need to be thinking about how to boost your blog traffic and we're offering simple ways to get it done. As bloggers, we all have those tasks that we hate: mostly the technical stuff. And we have the parts that we love: creating amazing content, creating beautiful graphics, and interacting with our audience. In today’s episode, I am chatting with Kris and Katie Kimball of The Blog Fixer. They strive to automate and handle the technical (and boring) t...
How Do You Measure Influence
March 23, 2020 09:00 - 27 minutes - 19.2 MBAs a coach for bloggers and influencers I am routinely asked, "How do you measure influence?" We're diving into how you measure your influence in order to become a top paid influencer. Bloggers often wonder what size their audience needs to be in order to work with brands. How do you measure your influence? That’s what we’re getting into on today’s podcast. My guest, Bruno Bornsztein is one of the founders of InfluenceKit. InfluenceKit is a web-based software program to help influencers...
How to Know Your Worth with Letitia Frye
March 16, 2020 09:00 - 37 minutes - 25.9 MBAre you wondering how to determine your worth? Letitia Frye is sharing how to know your worth so that you can continue to improve your business. As women, I believe we all struggle with knowing our worth. I hear it from my clients and from other women I talk to. We don’t understand our self-worth and we confuse our personal worth with our business success. My guest today knows a bit about this topic. Letitia Frye is known most for being America’s foremost “auctiontainer.” She is a clas...
Lydia Fenet: The Most Powerful Woman in the Room is You.
March 09, 2020 09:00 - 27 minutes - 19.1 MBLydia Fenet teaches us how to command a room and sell your way to success with our confidence in ourselves and our value. Lydia Fenet is a global managing director for Christie’s Auction House and is the lead benefit auctioneer. She has two roles in her company: she spends her days in the office securing large-scale global partnerships for Christie’s and she spends her nights on stage raising money for non-profits around the world. Lydia is also the author of the book “The Most Powerful...
How to Have Organic Instagram Growth with Erica Fraser of Mom Break
March 02, 2020 10:00 - 41 minutes - 28.3 MBWe all want Instagram growth, but the best kind of growth for your business is organic Instagram growth and today we're diving into how to get it with someone that has done it and continues to do it. Instagram is a topic that I continue to talk about on this podcast because of its potential impact on your business. It’s a great place to engage with your followers and to let them into your real life. My guest today has seen her IG following and engagement explode in the past several months,...
How to Create an Online Course
February 24, 2020 10:00 - 21 minutes - 14.6 MBAs bloggers, we are all trying to figure out ways to add another stream of income. Having multiple streams of income is crucial in order to build a business that sustains you when things in internet land get crazy. There are many ways to monetize a blog: ads, affiliate sales, selling your own products, and sponsored campaigns. But one of the ways that is gaining popularity among bloggers and online entrepreneurs is creating courses. I am super excited to have a guest on the podcast today ...
How to Create an Online Course
February 24, 2020 10:00 - 21 minutes - 14.6 MBAs bloggers, we are all trying to figure out ways to add another stream of income. Having multiple streams of income is crucial in order to build a business that sustains you when things in internet land get crazy. There are many ways to monetize a blog: ads, affiliate sales, selling your own products, and sponsored campaigns. But one of the ways that is gaining popularity among bloggers and online entrepreneurs is creating courses. I am super excited to have a guest on the podcast today ...
The Importance of a Business Mission Statement
February 17, 2020 10:00 - 21 minutes - 15.1 MBWhen starting an online business, it is crucial to have a mission statement; that thing that states who you are and what you’re about. If you don’t have a written mission statement for your business, listen in as my guest shares how she created her own and how you can, too. I’m so excited to have Chrystal Rose back on the podcast. Chrystal is the owner of Rebellia, an online clothing store for women with muscles and curves. She is also the founder of Mental Message, a nonprofit that exi...
How to Increase Productivity with Tonya Dalton
February 10, 2020 10:00 - 44 minutes - 30.8 MBAs we move deeper into 2020, are you feeling less than productive? What’s happened to those resolutions or goals you set back in January? Are you ready to learn how to increase productivity to help you move your business forward? If any of this speaks to you, if you can identify with feeling like you have too little time and too much to do, then stay tuned for today’s episode. My guest, Tonya Dalton is a wife, a mother, an entrepreneur, and now an author. She is also a recovering perfecti...
How to Stay Up with the Latest Algorithm Update
February 03, 2020 10:00 - 17 minutes - 12.3 MBAre you tired of trying to figure out what the latest algorithm updates are and how to keep up with them? That’s what I’m talking about today and I promise you it won’t be boring. So, stay tuned! Use code KINDNESS to get 40% off Mastering Your Influence. Read more HERE.
How to Market Your Business with McKenzie Cunningham
January 27, 2020 10:00 - 33 minutes - 23.1 MBMcKenzie Cunningham is the founder of SurSHE, which is a two-fold business. For consumers, it is a subscription box that helps change the way you shop, allowing you to shop female-owned businesses or locally and give back. If you are a female business owner, it’s a targeted marketing platform that helps deliver your brand and your story to the people who are looking to support a business exactly like yours. McKenzie also lives in Charlotte, NC, and is a member of KnowTribe which is how...
How to Market Your Business with McKenzie Cunningham
January 27, 2020 10:00 - 33 minutes - 23.1 MBMcKenzie Cunningham is the founder of SurSHE, which is a two-fold business. For consumers, it is a subscription box that helps change the way you shop, allowing you to shop female-owned businesses or locally and give back. If you are a female business owner, it’s a targeted marketing platform that helps deliver your brand and your story to the people who are looking to support a business exactly like yours. McKenzie also lives in Charlotte, NC, and is a member of KnowTribe which is how...
How to Measure a Sponsored Post Success
January 20, 2020 10:00 - 28 minutes - 19.4 MBHow do you decide if a sponsored campaign is successful? This is a question I hear frequently from bloggers and influencers. That’s why in this episode I want to not only answer this question, but I also want to boost your confidence when it comes to this subject. There is only so much that I can share with you in a 30-minute podcast episode. If you are looking to work with brands long-term and have it be a strong income stream, Pitch Perfect Pro is open right now. We are only open for...
What is the Importance of a Women's Collective with Sarah Benken
January 13, 2020 10:00 - 32 minutes - 22.5 MBre you looking for other influencer entrepreneurs to connect with but having trouble finding them? If so, you’ll definitely want to tune in to this episode! Sarah Benken is the founder of the KNOW Book + Tribe. The KNOW book is a collection of some of the top-performing, high caliber, authentic women in the city you live in that you should know and do business with. (You can find a list of the available cities on their website). I found Sarah through the Charlotte, NC edition of the KNOW ...
How to Increase Instagram Engagement
January 06, 2020 10:00 - 19 minutes - 13.6 MBInstagram engagement is the top of everyone's mind for 2020 and we're giving you the most up to date info out there on how to improve yours. If you listen to me at all, you know that I believe that Instagram is the best platform out there right now for engaging with your target audience. If you need to show an engaged audience to brands for sponsored work, IG is where you can build that engagement. My guest today knows all about engagement on Instagram because she has built a business aro...