The plug-in makes your recipes easily shoppable for your audience.

My guest today is Hillary Reeves. Hillary has been the marketing director at Chicory for 4 years.If you aren’t familiar with Chicory, they are a food tech company based in New York City.

The company began by making recipes shoppable and that remains the core of their business today.

Sites like Betty Crocker, Perdue, Hershey’s Kitchens, Food and Wine, and more use the Chicory plug-in to make the ingredients for the recipes they share shoppable.

Links:

jennymelrose.com/chicory-recipe-plug-in

Click to view: show page on Awesound