The Unshakable Company™ Podcast
349 episodes - English - Latest episode: 8 months ago - ★★★★★ - 13 ratingsThe Unshakable Company™ Podcast is where you discover what really works to sustainably scale and lead your small business. From marketing and sales to hiring, management, mindset and more, you’ll learn the essential elements for generating predictable profit and unmatched freedom. You’ll hear from Kathryn Binkley, Business Coach for multi 6 and 7-figure business owners. Learn more at theunshakablecompany.com.
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Episodes
32: Niche Down to Stand Out with Ingrid Thompson
March 19, 2019 12:00 - 35 minutes - 24.4 MBEpisode Summary: Ingrid shares her journey from working with a big corporation to being inspired by working with small businesses. One of the things Ingrid helps her clients with is how to niche down in their business. We discuss how finding and narrowing your niche can help you reach your ideal audience. "Lots of people can hear what you're saying if you're able to make it very specific." - Ingrid Thompson When we as consumers are looking to do business with someone, we look for a spe...
Episode 032: Niche Down to Stand Out with Ingrid Thompson
March 19, 2019 08:00 - 35 minutes - 32.8 MBEpisode Summary: Ingrid shares her journey from working with a big corporation to being inspired by working with small businesses. One of the things Ingrid helps her clients with is how to niche down in their business. We discuss how finding and narrowing your niche can help you reach your ideal audience. "'Lots of people can hear what you're saying if you're able to make it very specific.' - Ingrid Thompson #scaletoseven" When we as consumers are looking to do business with someon...
Episode 32: Niche Down to Stand Out with Ingrid Thompson
March 19, 2019 08:00 - 35 minutes - 48.9 MBEpisode Summary: Ingrid shares her journey from working with a big corporation to being inspired by working with small businesses. One of the things Ingrid helps her clients with is how to niche down in their business. We discuss how finding and narrowing your niche can help you reach your ideal audience. "Lots of people can hear what you're saying if you're able to make it very specific." - Ingrid Thompson #scaletoseven When we as consumers are looking to do business with someone, we l...
31: 3 Myths About Working with a Coach
March 12, 2019 12:00 - 8 minutes - 5.7 MBCoaching is an industry that not many people understand. A lot of people like the idea of hiring a coach and it's becoming more and more popular. But when it comes to coaching, there are always expectations going in and some of them are very unrealistic. There are some beliefs out there when working with coaches that are just flat out wrong. So, I have 3 common myths that I am going to break down with you. 1. Coaches Have all the Answers. Some people hire a coach hoping they will tell ...
Episode 31: 3 Myths About Working with a Coach
March 12, 2019 08:00 - 8 minutes - 11.5 MBCoaching is an industry that not many people understand. A lot of people like the idea of hiring a coach and it's becoming more and more popular. But when it comes to coaching, there are always expectations going in and some of them are very unrealistic. There are some beliefs out there when working with coaches that are just flat out wrong. So, I have 3 common myths that I am going to break down with you. 1. Coaches Have all the Answers. Some people hire a coach hoping they will tell...
Episode 031: 3 Myths About Working With a Coach
March 12, 2019 08:00 - 8 minutes - 7.71 MBCoaching is an industry that not many people understand. A lot of people like the idea of hiring a coach and it's becoming more and more popular. But when it comes to coaching, there are always expectations going in and some of them are very unrealistic. There are some beliefs out there when working with coaches that are just flat out wrong. So, I have 3 common myths that I am going to break down with you. 1. Coaches Have all the Answers. Some people hire a coach hoping they will tel...
30: The Power of Reverse Engineering Your Systems with Brittany Dixon
March 05, 2019 13:00 - 25 minutes - 17.5 MBEpisode Summary: Brittany is a twin mama who shares her journey into the online business space. What lights her up in her business is not only watching her children be inspired by her work but also watching her clients thrive with effective systems. Brittany and I talk about how to efficiently bring someone onto your team and delegate by creating systems. She says to start documenting your daily tasks so that when you're ready to bring someone on, you can easily pass on that task list to ...
Episode 30: The Power of Reverse Engineering Your Systems with Brittany Dixon
March 05, 2019 09:00 - 25 minutes - 35.3 MBEpisode Summary: Brittany is a twin mama who shares her journey into the online business space. What lights her up in her business is not only watching her children be inspired by her work but also watching her clients thrive with effective systems. Brittany and I talk about how to efficiently bring someone onto your team and delegate by creating systems. She says to start documenting your daily tasks so that when you're ready to bring someone on, you can easily pass on that task list to ...
Episode 030: The Power of Reverse Engineering Your Systems with Brittany Dixon
March 05, 2019 09:00 - 25 minutes - 23.7 MBEpisode Summary: Brittany is a twin mama who shares her journey into the online business space. What lights her up in her business is not only watching her children be inspired by her work but also watching her clients thrive with effective systems. Brittany and I talk about how to efficiently bring someone onto your team and delegate by creating systems. She says to start documenting your daily tasks so that when you're ready to bring someone on, you can easily pass on that task list ...
29: Stop Treating the Symptoms
March 01, 2019 09:07 - 9 minutes - 6.76 MBFor 18 months, I was in critical debilitating pain. It wasn't constant. But, when it came on, it was INTENSE. And, for someone with a high tolerance for pain, this was a BIG. DEAL. In those 18 months, I was seen by several specialists and countless tests were done that all came back normal. So, I was given a treatment plan for the symptoms that I was experiencing. This got me thinking. I see something very similar in business. Entrepreneurs struggle for years. They bounce around from one co...
Episode 029: Stop Treating the Symptoms
March 01, 2019 05:07 - 10 minutes - 9.73 MBFor 18 months, I was in critical debilitating pain. It wasn't constant. But, when it came on, it was INTENSE. And, for someone with a high tolerance for pain, this was a BIG. DEAL. In those 18 months, I was seen by several specialists and countless tests were done that all came back normal. So, I was given a treatment plan for the symptoms that I was experiencing. This got me thinking. I see something very similar in business. Entrepreneurs struggle for years. They bounce around from on...
Episode 29: Stop Treating the Symptoms
March 01, 2019 05:07 - 10 minutes - 14.4 MBFor 18 months, I was in critical debilitating pain. It wasn't constant. But, when it came on, it was INTENSE. And, for someone with a high tolerance for pain, this was a BIG. DEAL. In those 18 months, I was seen by several specialists and countless tests were done that all came back normal. So, I was given a treatment plan for the symptoms that I was experiencing. This got me thinking. I see something very similar in business. Entrepreneurs struggle for years. They bounce around from one c...
28: Finding Clients in Your Own Backyard with Mallory Schlabach
February 20, 2019 00:57 - 34 minutes - 23.7 MBEpisode Summary: Mallory shares her journey from starting out in marketing, becoming a life coach, and back into marketing. When she originally became a life coach once she became a mother, she had this dream of wanting to change the world! Things have shifted for her since then and she talks on how she is still able to change the world by helping mom business owners. When you go from working at a corporate office and chatting with people you see every day, to becoming an entrepreneur alo...
Episode 28: Finding Clients in Your Own Backyard with Mallory Schlabach
February 19, 2019 20:57 - 34 minutes - 47.5 MBEpisode Summary: Mallory shares her journey from starting out in marketing, becoming a life coach, and back into marketing. When she originally became a life coach once she became a mother, she had this dream of wanting to change the world! Things have shifted for her since then and she talks on how she is still able to change the world by helping mom business owners. When you go from working at a corporate office and chatting with people you see every day, to becoming an entrepreneur alo...
Episode 028: Finding Clients in Your Own Backyard with Mallory Schlabach
February 19, 2019 20:57 - 34 minutes - 31.9 MBEpisode Summary: Mallory shares her journey from starting out in marketing, becoming a life coach, and back into marketing. When she originally became a life coach once she became a mother, she had this dream of wanting to change the world! Things have shifted for her since then and she talks on how she is still able to change the world by helping mom business owners. When you go from working at a corporate office and chatting with people you see every day, to becoming an entrepreneur ...
27: 6 Steps to Boost Your Conversions
February 14, 2019 13:00 - 12 minutes - 8.45 MBI know you've got some incredible offers, and you have some dream clients who are looking at those offers but not moving forward. You may be wondering what's going on and how to get them to take that next step. First, reframe this idea of getting them to buy and shift things from convincing to simply giving them what they need to make the right decision for them. In order to do that, I've got six elements that are going to boost your conversion rates by helping your dream clients make a dec...
Episode 27: 6 Steps to Boost Your Conversions
February 14, 2019 09:00 - 12 minutes - 17.2 MBI know you've got some incredible offers, and you have some dream clients who are looking at those offers but not moving forward. You may be wondering what's going on and how to get them to take that next step. First, reframe this idea of getting them to buy and shift things from convincing to simply giving them what they need to make the right decision for them. In order to do that, I've got six elements that are going to boost your conversion rates by helping your dream clients make a de...
Episode 027: 6 Steps to Boost Your Conversions
February 14, 2019 09:00 - 12 minutes - 11.7 MBHey Lady! I know you've got some incredible offers, and you have some dream clients who are looking at those offers but not moving forward. You may be wondering what's going on and how to get them to take that next step. First, reframe this idea of getting them to buy and shift things from convincing to simply giving them what they need to make the right decision for them. In order to do that, I've got six elements that are going to boost your conversion rates by helping your dream clie...
26: Building an Unstoppable Dream Team with Kelly Roach
February 05, 2019 13:00 - 20 minutes - 14.1 MBEpisode Summary: Kelly shares her journey of building a powerful team. Her passion for teaching others how to sell started when she worked in the corporate world. While working the corporate world for ten years, she reached a point in her life where she wanted to raise a family and decided to build her own business where she dedicated her time helping small business owners succeed. Building a team for your business can feel very daunting or time-consuming, especially if you've had a bad e...
Episode 026: Building an Unstoppable Dream Team with Kelly Roach
February 05, 2019 09:00 - 20 minutes - 19 MBEpisode Summary: Kelly shares her journey of building a powerful team. Her passion for teaching others how to sell started when she worked in the corporate world. While working the corporate world for ten years, she reached a point in her life where she wanted to raise a family and decided to build her own business where she dedicated her time helping small business owners succeed. Building a team for your business can feel very daunting or time-consuming, especially if you've had a ba...
Episode 26: Building an Unstoppable Dream Team with Kelly Roach
February 05, 2019 09:00 - 20 minutes - 28.3 MBEpisode Summary: Kelly shares her journey of building a powerful team. Her passion for teaching others how to sell started when she worked in the corporate world. While working the corporate world for ten years, she reached a point in her life where she wanted to raise a family and decided to build her own business where she dedicated her time helping small business owners succeed. Building a team for your business can feel very daunting or time-consuming, especially if you've had a bad e...
25: 4 Reasons Your Content Isn't Converting
January 24, 2019 05:09 - 9 minutes - 6.24 MBIn our last episode, we talked about 3 reasons why marketing may not be working. We talked about bigger picture strategy and approach. Today, I am going to dive in even deeper and talk about 4 reasons why your content may not be converting. You may feel like you're taking the right approach by showing up and delivering value but still hear crickets and you may start wondering what's wrong. Here are 4 different reasons that your content may not be converting into clients for you. You don'...
Episode 025: 4 Reasons Your Content Isn't Converting
January 24, 2019 01:09 - 9 minutes - 8.85 MBIn our last episode, we talked about 3 reasons why marketing may not be working. We talked about bigger picture strategy and approach. Today, I am going to dive in even deeper and talk about 4 reasons why your content may not be converting. You may feel like you're taking the right approach by showing up and delivering value but still hear crickets and you may start wondering what's wrong. Here are 4 different reasons that your content may not be converting into clients for you. You do...
Episode 25: 4 Reasons Your Content Isn't Converting
January 24, 2019 01:09 - 9 minutes - 12.7 MBIn our last episode, we talked about 3 reasons why marketing may not be working. We talked about bigger picture strategy and approach. Today, I am going to dive in even deeper and talk about 4 reasons why your content may not be converting. You may feel like you're taking the right approach by showing up and delivering value but still hear crickets and you may start wondering what's wrong. Here are 4 different reasons that your content may not be converting into clients for you. You don...
24: 3 Reasons Why Your Marketing Isn't Working
January 15, 2019 13:00 - 8 minutes - 6.17 MBEverywhere that you turn online you see advice on the ONE thing that you need to grow your business, attract more clients, and create success. I'm sure you've tried some of them too and you wondered why they didn't work for you. You felt frustrated and you may have even considered throwing in the towel... but all along, it wasn't you! You're trying all of these things that you're reading about and you feel that if it worked for others and not you, then it must be something wrong with you! ...
Episode 024: 3 Reasons Why Your Marketing Isn't Working
January 15, 2019 09:00 - 10 minutes - 9.78 MBEverywhere that you turn online you see advice on the ONE thing that you need to grow your business, attract more clients, and create success. I'm sure you've tried some of them too and you wondered why they didn't work for you. You felt frustrated and you may have even considered throwing in the towel... but all along, it wasn't you! You're trying all of these things that you're reading about and you feel that if it worked for others and not you, then it must be something wrong with you...
Episode 24: 3 Reasons Why Your Marketing Isn't Working
January 15, 2019 09:00 - 9 minutes - 13.4 MBEverywhere that you turn online you see advice on the ONE thing that you need to grow your business, attract more clients, and create success. I'm sure you've tried some of them too and you wondered why they didn't work for you. You felt frustrated and you may have even considered throwing in the towel... but all along, it wasn't you! You're trying all of these things that you're reading about and you feel that if it worked for others and not you, then it must be something wrong with you!...
23: Lessons Learned in 2018
January 09, 2019 13:00 - 17 minutes - 12 MBIt's a brand new year and I've been reflecting on the last year quite a bit. I'm sure you have been too and I bet that there are some lessons that you've learned. For me, it was a really big year in many ways and I can say that without a doubt the rest of my life will look differently because of the lessons I've learned. One thing I've learned about lessons is that you can look at something as a failure or reframe it as a necessary lesson that you needed to learn in order to be successful. ...
Episode 23: Lessons Learned in 2018
January 09, 2019 09:00 - 17 minutes - 24 MBIt's a brand new year and I've been reflecting on the last year quite a bit. I'm sure you have been too and I bet that there are some lessons that you've learned. For me, it was a really big year in many ways and I can say that without a doubt the rest of my life will look differently because of the lessons I've learned. One thing I've learned about lessons is that you can look at something as a failure or reframe it as a necessary lesson that you needed to learn in order to be successful....
Episode 023: Lessons Learned in 2018
January 09, 2019 09:00 - 17 minutes - 16.4 MBIt's a brand new year and I've been reflecting on the last year quite a bit. I'm sure you have been too and I bet that there are some lessons that you've learned. For me, it was a really big year in many ways and I can say that without a doubt the rest of my life will look differently because of the lessons I've learned. One thing I've learned about lessons is that you can look at something as a failure or reframe it as a necessary lesson that you needed to learn in order to be successf...
22: Goal KEEPING with Melissa Ronda
January 07, 2019 12:00 - 31 minutes - 21.6 MBEpisode Summary: Obesity has been a theme in Melissa's life since childhood and has affected her life in so many ways. One morning, while working as a paralegal, she told her husband that she was going to quit her job and start a business in the nutrition industry and hasn't looked back since! "I never looked back. I've always felt that this was why I was put on this earth." - Melissa Ronda Melissa says that being a ladypreneur to her means that she gets to operate with integrity all the...
Episode 022: Goal KEEPING with Melissa Ronda
January 07, 2019 08:00 - 32 minutes - 29.7 MBEpisode Summary: Obesity has been a theme in Melissa's life since childhood and has affected her life in so many ways. One morning, while working as a paralegal, she told her husband that she was going to quit her job and start a business in the nutrition industry and hasn't looked back since! "'I never looked back. I've always felt that this was why I was put on this earth.' - Melissa Ronda #scaletoseven" Melissa says that being a ladypreneur to her means that she gets to operate wit...
Episode 22: Goal KEEPING with Melissa Ronda
January 07, 2019 08:00 - 31 minutes - 43.5 MBEpisode Summary: Obesity has been a theme in Melissa's life since childhood and has affected her life in so many ways. One morning, while working as a paralegal, she told her husband that she was going to quit her job and start a business in the nutrition industry and hasn't looked back since! "I never looked back. I've always felt that this was why I was put on this earth." - Melissa Ronda #scaletoseven Melissa says that being a ladypreneur to her means that she gets to operate with inte...
21: Setting Better Goals
January 03, 2019 22:09 - 12 minutes - 8.44 MBHappy New Year! Today, I'm sharing the very first thing that you should do in order to make sure you actually accomplish your goals! I recently got back from my business planning retreat where I spent two nights focused solely on my business. There is something really powerful about getting away from your normal routine to focus on your future. Part of the process of my planning was setting goals for the new year but, here's the thing - in order to achieve your goals, you have to start b...
Episode 021: Setting Better Goals
January 03, 2019 18:09 - 12 minutes - 11.4 MBHappy New Year, lady! Today, I'm sharing the very first thing that you should do in order to make sure you actually accomplish your goals! I recently got back from my business planning retreat where I spent two nights focused solely on my business. There is something really powerful about getting away from your normal routine to focus on your future. Part of the process of my planning was setting goals for the new year but, here's the thing - in order to achieve your goals, you have t...
Episode 21: Setting Better Goals
January 03, 2019 18:09 - 12 minutes - 17 MBHappy New Year! Today, I'm sharing the very first thing that you should do in order to make sure you actually accomplish your goals! I recently got back from my business planning retreat where I spent two nights focused solely on my business. There is something really powerful about getting away from your normal routine to focus on your future. Part of the process of my planning was setting goals for the new year but, here's the thing - in order to achieve your goals, you have to start...
20 : You Can Have It All
December 22, 2018 02:02 - 8 minutes - 6 MBIf you don't think that you can have it all, listen up - because you can! I attended my son's class Christmas party recently and I'm beyond grateful for the flexibility to be there. I still remember when I was in my 9-5 and had to decline my son's invitation to his Christmas party. His wide smile quickly faded, and I couldn't help but think about how he felt that day when all of the other parents showed up and his mom wasn't there. This morning, I was reminded of that as I sat across the c...
Episode 020 : You Can Have It All
December 21, 2018 22:02 - 8 minutes - 8.21 MBIf you don't think that you can have it all, listen up lady - because you can! I attended my son's class Christmas party recently and I'm beyond grateful for the flexibility to be there. I still remember when I was in my 9-5 and had to decline my son's invitation to his Christmas party. His wide smile quickly faded, and I couldn't help but think about how he felt that day when all of the other parents showed up and his mom wasn't there. This morning, I was reminded of that as I sat acros...
Episode 20 : You Can Have It All
December 21, 2018 22:02 - 8 minutes - 12.1 MBIf you don't think that you can have it all, listen up - because you can! I attended my son's class Christmas party recently and I'm beyond grateful for the flexibility to be there. I still remember when I was in my 9-5 and had to decline my son's invitation to his Christmas party. His wide smile quickly faded, and I couldn't help but think about how he felt that day when all of the other parents showed up and his mom wasn't there. This morning, I was reminded of that as I sat across the ...
19: Being Coachable
December 15, 2018 10:45 - 9 minutes - 6.2 MBNot many people know this but, I've directed several weddings over the years! Never as an actual business venture but simply because people know that I'm super type A, organized, and reliable. I've never charged for my time as it's always been for close family and friends and while I've been told that I'm great at it, it's just not something that I plan to do again. So, this past weekend, my cousin's wedding, may have been the very last wedding that I ever direct. The real challenge was dir...
Episode 19: Being Coachable
December 15, 2018 06:45 - 8 minutes - 12.5 MBNot many people know this but, I've directed several weddings over the years! Never as an actual business venture but simply because people know that I'm super type A, organized, and reliable. I've never charged for my time as it's always been for close family and friends and while I've been told that I'm great at it, it's just not something that I plan to do again. So, this past weekend, my cousin's wedding, may have been the very last wedding that I ever direct. The real challenge was di...
Episode 019: Being Coachable
December 15, 2018 06:45 - 9 minutes - 8.49 MBNot many people know this but, I've directed several weddings over the years! Never as an actual business venture but simply because people know that I'm super type A, organized, and reliable. I've never charged for my time as it's always been for close family and friends and while I've been told that I'm great at it, it's just not something that I plan to do again. So, this past weekend, my cousin's wedding, may have been the very last wedding that I ever direct. The real challenge was d...
18: You Can't Be Everything To Everyone
December 12, 2018 06:17 - 7 minutes - 5.24 MBToday we're going to talk about niching down. Now, if you're still trying to be everything to everyone, how is that working for you? I know it sounds counter-intuitive, but in order to get more results, you actually need to narrow your focus. Yes, it's tempting not to because you want to get more sales and it seems more logical that if you want to get more sales, then you need to offer more services and help more people but that isn't the case. You feel like it's going to limit you when yo...
Episode 018: You Can't Be Everything To Everyone
December 12, 2018 02:17 - 7 minutes - 7.24 MBHey lady! Today we're going to talk about niching down. Now, if you're still trying to be everything to everyone, how is that working for you? I know it sounds counter-intuitive, but in order to get more results, you actually need to narrow your focus. Yes, it's tempting not to because you want to get more sales and it seems more logical that if you want to get more sales, then you need to offer more services and help more people but that isn't the case. You feel like it's going to limi...
Episode 18: You Can't Be Everything To Everyone
December 12, 2018 02:17 - 7 minutes - 10.6 MBToday we're going to talk about niching down. Now, if you're still trying to be everything to everyone, how is that working for you? I know it sounds counter-intuitive, but in order to get more results, you actually need to narrow your focus. Yes, it's tempting not to because you want to get more sales and it seems more logical that if you want to get more sales, then you need to offer more services and help more people but that isn't the case. You feel like it's going to limit you when ...
17: The Struggle Doesn't Have To Be Real
December 04, 2018 13:00 - 7 minutes - 5.02 MBI have a question for you... what is your biggest challenge in your business? This is a question I ask every potential client and I've heard many answers! Most say their biggest struggle is finding and booking clients. Many say confidence or time management. Some say, balance or fear. You name it, I've heard it. Well, there is one thing I haven't heard. I haven't had a single person tell me that they have no challenges. Most would identify multiple challenges if given the opportunity and may...
Episode 17: The Struggle Doesn't Have To Be Real
December 04, 2018 09:00 - 7 minutes - 10.1 MBI have a question for you... what is your biggest challenge in your business? This is a question I ask every potential client and I've heard many answers! Most say their biggest struggle is finding and booking clients. Many say confidence or time management. Some say, balance or fear. You name it, I've heard it. Well, there is one thing I haven't heard. I haven't had a single person tell me that they have no challenges. Most would identify multiple challenges if given the opportunity and may...
Episode 017: The Struggle Doesn't Have To Be Real
December 04, 2018 09:00 - 7 minutes - 6.83 MBHey lady! I have a question for you... what is your biggest challenge in your business? This is a question I ask every potential client and I've heard many answers! Most say their biggest struggle is finding and booking clients. Many say confidence or time management. Some say, balance or fear. You name it, I've heard it. Well, there is one thing I haven't heard. I haven't had a single person tell me that they have no challenges. Most would identify multiple challenges if given the opportu...
16: Stop Hiding Your Scars
November 29, 2018 13:00 - 9 minutes - 6.77 MBA few months ago, I broke my arm. I mean, it was shattered! That's the word my surgeon used. After two plates and eleven screws, I was out of surgery. I had a cast for a while but weeks later, it was removed and for the first time, I saw two scars on my wrist. The surgeon did a beautiful job, but I still hid my scars. I'm not interested in drawing a lot of attention to them. I don't want to answer a million questions about the accident and so I keep them covered up. And while these are visib...
Episode 016: Stop Hiding Your Scars
November 29, 2018 09:00 - 9 minutes - 9.1 MBA few months ago, I broke my arm. I mean, it was shattered! That's the word my surgeon used. After two plates and eleven screws, I was out of surgery. I had a cast for a while but weeks later, it was removed and for the first time, I saw two scars on my wrist. The surgeon did a beautiful job, but I still hid my scars. I'm not interested in drawing a lot of attention to them. I don't want to answer a million questions about the accident and so I keep them covered up. And while these are visi...