Ignite Visibility University
656 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 8 ratingsIgnite Visibility University is a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and one of the fastest-growing companies in the USA in the 2017, 2018, 2019 and 2020 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry.
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Episodes
How to Maximize Your Prime Day Sales - Day 2
June 16, 2021 19:21 - 44 minutes - 82.9 MBAmazon just officially announced this year's dates for Prime Day! Are you ready? Join Ignite Visibility Amazon Expert Sam Blush as she hosts Day 2 of our 2-Day webinar: How to Maximize Your Prime Day Sales! Sam is joined by the Ignite's Senior Director of Amazon, Jenny Silva as well as Colleen Quattlebaum from eComEngine to cover the following Amazon-specific topics: 1. How to Use Amazon's DSP to Build Your Funnel Pre-Event 2. Capture Non-Buyers Using Amazon's DSP Post-Event 3. Ma...
How To Maximize Your Prime Day Sales - Day 1
June 16, 2021 19:17 - 50 minutes - 93.1 MBAmazon just officially announced this year's dates for Prime Day! Are you ready? Join Ignite Visibility Amazon Expert Jenny Silva as she hosts Day 1 of our 2-Day webinar: How to Maximize Your Prime Day Sales! Jenny is joined by the Ignite Amazon team, Sam Blush and Marisa Duffy, as well as Tim Bildstein from Seller Active to cover the following Amazon-specific topics: 1. How to Best Manage Excess Inventory to Avoid LTSFs 2. Understand Your Options with Repricing Pre & Post Event 3...
Sustainably Feeding the Planet with Paul Shapiro, CEO of The Better Meat Co
June 15, 2021 16:00 - 10 minutes - 9.98 MBOn this episode of Ignite Visibility University, John Lincoln is joined by Paul Shapiro, CEO of The Better Meat Co. They discuss the impacts of our planet's current eating habits on the globe. The Better Meat Co is a food technology startup that uses the power of fermentation to create alternative protein products that look and taste just like animals but require far less land, water, and no animal cruelty. The Better Meat Co focuses on sustainably feeding the planet with foods that mimic...
Apple's iOS 15 Reveal Means More Privacy Concerns for Marketers
June 11, 2021 18:05 - 7 minutes - 7.05 MBThis week: Instagram offers new monetization tools, Google integrates with a popular e-commerce plugin, and John Mueller dispels some myths about keywords. Listen in for this week's digital marketing news!
How to Become A Master Negotiator With Christine McKay
June 10, 2021 15:00 - 19 minutes - 36.3 MBNegotiations pop up everywhere in our day-to-day life both at home and in the workplace. These discussions aim to reach an agreement and are a great skill to have in your back pocket. In this episode of the Ignite Visibility University Podcast, John Lincoln is joined by Christine McKay, Global Negotiations Strategist. Christine McKay has been negotiating for almost 30 years. Listen in as she discusses the launch of Venn Negotiation, a company that offers negotiation training, coaching, an...
Google Tag Manager 101: What You Need to Know About Google Tag Manager
June 08, 2021 21:03 - 2 minutes - 5.26 MBIn this quick episode, John will discuss the basics you need to know about Google Tag Manager. Tune in to learn what this Google tool does and why you need it. Google Tag Manager is a simple way to add custom code on certain pages of your website. Its main purpose is to help you track data on your website. It also allows you to integrate with various applications that are already a part of Google Tag Manager such as Microsoft Bing Ads, Pinterest, and more.
Big Google News: 1st Release of a Broad Core Algorithm Update is Here
June 07, 2021 22:58 - 4 minutes - 3.79 MBThis week: Google rolls out an update. And next month: Google will roll out another update. Listen to this episode to learn about the latest digital marketing news! Let's dive into it!
Google MUM MultiTask Unified Model Introduction And SEO
June 01, 2021 15:14 - 1 minute - 3.47 MBGoogle released some new technology, an AI milestone in Google Search! In the past, Google's search engine has not been able to answer complex questions. Enter Google MUM: MultiTask Unified Model, a new AI tool that helps you with complex searches. In this episode, John Lincoln describes how the new tool works by providing you with a real-life example of something you may search. Learn about the various capabilities of Google MUM such as reading information in various languages, across bo...
Is AMP On The Way Out!?
May 28, 2021 18:18 - 7 minutes - 14.1 MBThis week: AMP is on the way out, the page experience ranking signal is on its way in, and Pinterest is on its way up. Here’s what happened this week in digital marketing!
2 New Google SEO Strategies You Need to Know to Boost Your Visibility
May 26, 2021 14:00 - 1 minute - 3.47 MBGoogle announced two new methods to increase visibility for your videos. Join John Lincoln as he shared these Google SEO Strategies that provide advice on how to use video clips for markup. In this episode, you will learn about Clip Markup for SEO, Seek Markup for SEO.
11 SEO Content Creation Tools to Drive Traffic to Your Site
May 19, 2021 14:00 - 5 minutes - 5.13 MBFor SEO professionals, generating content around keywords can be difficult. Join John Lincoln as he discusses some awesome tools that will help you with your SEO content creation. Make sure you utilize a mix of these tools, as well as good old-fashioned research. The more time you put into your research, the easier it will be to create better content.
Twitter Announces Tip Jars: Monetization for Creators
May 14, 2021 16:39 - 5 minutes - 9.37 MBIt's 2021 and it seems like everyone uses at least one social media site. This week in the world of digital marketing: TikTok at the top, Facebook in Taiwan, and Clubhouse on Android. Here’s what happened this week in digital marketing!
Impacts of iOS 14.5 Update on Online Marketing
May 12, 2021 19:00 - 1 minute - 1.31 MBApple released the highly anticipated iOS 14.5 update earlier this year in April 2021. Now that we've had some time to get used to it, let's unpack the impacts iOS 14.5 has had on online marketing. In this episode, John Lincoln discusses a new feature in which users must manually allow each app to track them. Next, you'll dive into the differences between the US and other countries' daily opt-in rates after the iOS 14.5 launch. Finally, learn about the impacts this software update has on soc...
How to Increase Online Sales with Multichannel Offers
May 12, 2021 18:04 - 5 minutes - 4.68 MBIn this episode, Ignite Visibility CEO and marketing expert John Lincoln, guides you through a strategy to increase online sales through multichannel offers! John focuses on building and setting up an engaging offer for the customer. Then he shifts his focus on how to syndicate it to different places on your site to gain micro conversions in hopes they turn into macro conversions! Tune in to follow the model of an offer as John walks you through the multichannel approach!
Microsoft Ads Announces Variety of Feature Updates
May 07, 2021 19:27 - 6 minutes - 6.04 MBThis week: Twitter Spaces is here, Facebook Neighborhoods is here, and a Google spam-fighting tool is here. Listen to this episode to discover what happened this week in digital marketing!
90 Day Paid Media Strategy: Find Your Winning Campaigns
May 04, 2021 18:00 - 3 minutes - 6.37 MBJoin Ignite Visibility CEO John Lincoln as he shares a strategy to find your most successful paid media campaigns and then scale them to elevate your business. Utilize this strategy as a template to test your various paid media ads, audiences, landing pages, and more!
User App Data Tracking Permissions Launched With iOS 14.5
April 30, 2021 17:20 - 7 minutes - 13.2 MBThis week: Earnings are on the rise, Clubhouse lands a partnership, and Apple breaks our hearts. Dive into this week's episode on the digital marketing news! Interested in our free webinar? Head over to our website to reserve your seat: https://go.ignitevisibility.com/email-webinar/
Lead Nurturing: How to Transform Old Leads Into New Customers
April 29, 2021 16:00 - 4 minutes - 4.08 MBIn this episode, John Lincoln shares his ultimate lead nurturing strategy! Listen to this podcast to learn how to hook old leads with educational content and convert them into your newest customers! Be sure to tune in and then apply these strategies to your own business! Implement this system for two important reasons: 1. To make sure your leads show up to your initial call 2. To have a plan of action in case your leads decide not to sign up for your service.
How to Strategically Grow Your Instagram Followers Using Instagram Ads
April 28, 2021 16:00 - 4 minutes - 8.83 MBWith over 1 billion monthly active users, Instagram is one of the social platforms you want to be on. Join John Lincoln as he walks you through the ins and outs of a system he has created that gained him over 2,000 new followers in 2 weeks!
Reddit Update: Clubhouse Clone for Conversations - Digital Marketing News
April 23, 2021 19:27 - 8 minutes - 16.4 MBThis week: another Clubhouse clone, another big name that might move against FLoC, and another import option on Microsoft Audience Network. Check out what happened this week in digital marketing!
Ignite Friday: Facebook Tests New Badges, Adds New Labels, and More
April 16, 2021 19:55 - 9 minutes - 17.6 MBThis week: Snapchat adds pop to its shop, DuckDuckGo blocks the FLoC, and Pinterest eliminates hate. Here’s what happened this week in digital marketing. 1. DuckDuckGo Says It Will Block Google’s FLoC 2. Google Offers Advice on Optimizing Web Stories 3. Snapchat Acquires Screenshop 4. LinkedIn Releases Ads Guide 5. Facebook Releases Its State of Small Business Report 6. Facebook Adds Labels to Satire Pages 7. Twitter Video Ad Platform Expands Nielsen Cross-Media Solutions 8...
4 Steps to Grow An Email List Fast
April 15, 2021 16:05 - 5 minutes - 10.1 MBEmail Marketing is going to be crucial in the near future as Google eliminates third-party cookies and tracking. Be sure to be prepared for the cookieless web by creating or growing your own email list-fast. In this podcast, John Lincoln lays out a comprehensive plan to grow and monetize your email list, plus an Email Marketing Bonus Tip!
Grow Traffic With This Image SEO Strategy
April 13, 2021 20:00 - 4 minutes - 8.06 MBHave you ever wondered what factors allow images to rank high in Google? Join John Lincoln as he walks you through 12 tips to help your images become more visible in Google. Get more traffic to your pages through your Image SEO with these strategic tips!
Facebook Announces Analytics Shutdown Date: June 30
April 09, 2021 18:29 - 7 minutes - 7 MBThis week: Google dispels another SEO myth, Facebook destroys an analytics tool, and TikTok deploys a new video editor. Listen in to get the latest scoop on digital marketing news!
5 Best Practices For Video Marketing (According to Google)
April 07, 2021 16:55 - 3 minutes - 5.81 MBVideo is one of the most popular forms of media and will only continue to grow in popularity. Therefore, you need to make sure your video marketing efforts are top-notch. Join Ignite Visibility CEO John Lincoln as he dissects 5 of the best practices for video marketing, according to Google.
Get the Amazon Advertising Competitive Edge
March 31, 2021 22:49 - 48 minutes - 89.5 MBAre you looking to up your advertising edge on Amazon? Dive into this informative webinar held by Ignite Visibility! CEO John Lincoln is joined by Director of Amazon Marketplace Jenny Silva and Senior Amazon Strategist Samantha Blush as they discuss Amazon’s newest advertising tool—Sponsored Display.
8 Steps to Create the Ultimate Paid Media Pilot Campaign
March 30, 2021 21:22 - 4 minutes - 7.99 MBAre you interested in running a pilot program for a new ad network? Join John Lincoln from Ignite Visibility as he shares real insights on how to structure a paid media pilot campaign. Review these 8 steps along with tips and tricks to get started!
Google Faces Controversial Claims & Tests Review Button
March 26, 2021 18:00 - 7 minutes - 13.4 MBGoogle, Facebook, and WordPress are taking over the headlines of the digital marketing news this week. Google pushes back against zero-click claims, Facebook predicts challenges for advertisers, and WordPress is plagued with a couple of new problems. Listen to this episode for the latest digital marketing updates!
9 New Updates to Google My Business for 2021
March 22, 2021 19:00 - 5 minutes - 10 MBThe pandemic brought on various shifts in the world, greatly impacting our online lives. In this podcast episode, John Lincoln describes 9 of the updates that Google My Business has launched in response to the pandemic. Review these tools and settings to make sure you're getting the most use out of your Google My Business account!
Patti Newcomer-Small from FMG Suite on Leadership and Marketing Trends
March 22, 2021 16:00 - 19 minutes - 36.5 MBMarch is International Women’s Month, a time to celebrate women’s achievements. In this podcast, John Lincoln is joined by Patti Newcomer-Small, who has held numerous leadership positions in various organizations in financial services and tech industries. Patti discusses her career and current role at FMG Suite while sharing some leadership insights she has gained over the years. In this episode, you will hear advice on how to handle consumer interactions and how to build an inclusive wor...
Incognito Mode Misunderstanding Causes Google $5B Lawsuit!
March 19, 2021 19:00 - 9 minutes - 17.3 MBThis week: Google may be in hot water, Facebook plays copycat, Twitter will pay you to chat, and resharing could make your wallet fat. You won't want to miss out on the top stories from this week's digital marketing news!
How to Prove the Value of SEO
March 18, 2021 15:20 - 8 minutes - 16.1 MBHave you ever found it hard to prove the value behind search engine optimization? Join John Lincoln as he outlines 5 simple steps you can follow to demonstrate the value of your efforts. Step 1: Pay attention to the Organic Traffic, specifically by the source and landing pages. Step 2: Utilize Google Search Console - it gives you a glimpse into how Google interprets your website. Step 3: Focus on Branded and Non-Branded Keywords and their Volume for hints about conversions Step ...
ROMI vs. ROAS: Marketing Metrics to Drive Your 2021 Strategy
March 16, 2021 22:02 - 5 minutes - 9.92 MBMaybe you know what ROMI stands for, but do you understand its importance as a marketing metric? Join John Lincoln in this quick episode as he breaks down the value of measuring the return on marketing investments. Marketing metrics are an important part of driving your marketing plan and strategy in terms of budgets and your bottom line. You will learn: 1. The Definition of ROMI 2. How to Determine Capital and How to Implement that Into Your Marketing Strategy 3. Case Example: Outs...
New Chrome Update: How to Navigate A Cookieless World
March 15, 2021 20:00 - 2 minutes - 4.96 MBGoogle Chrome is releasing a new update that will change the internet forever. Join John Lincoln as he dives into what it means to live in a cookieless world and how to increase your conversions. In this episode, you will learn about: 1. Consumer Privacy Concerns 2. The Elimination of Individual Data Tracking 3. FLoC - What it is and How it Works 4. Effects on Future Advertising
Google: Use NoIndex to Remove Pages From the Index
March 12, 2021 19:00 - 9 minutes - 17.3 MBThis week: WordPress makes it easy to move to HTTPS, Instagram makes it easy to add captions to Stories, and Google makes it easy for you to forget about LSI keywords. Listen in to discover what happened this week in digital marketing!
Michael Kelly of Investment Science on Stock Algorithms and Consulting Without Compromise
March 09, 2021 17:38 - 19 minutes - 36 MBLately, stocks and investing have been even hotter topics than normal. In this podcast episode Ignite Visibility's John Lincoln is joined by Michael Kelly, Founder of Investment Science. The two discuss data science, the future of the industry, and financial know-how. Tune in now to learn how Michael's company, Investment Science, came to be. He provides listeners with some background knowledge about the various types of algorithms and what it takes to build one. Michael leaves us with som...
Google Says Goodbye to Third-Party Cookies & Tracking Tech
March 05, 2021 20:00 - 7 minutes - 14.2 MBThis week: Twitter goes shopping, SEMRush goes public, and Google goes private. Listen in to this week's episode from some of the latest updates from the world of digital marketing!
Google Updates: Backlinks, Core Web Vitals & More
February 26, 2021 19:00 - 8 minutes - 15.2 MBSome exciting news this week: LinkedIn adds new features to pages, YouTube has a new tool, and wait until you hear about how many shoppers are influenced by customer photos. Here’s what happened this week in digital marketing.
Rising Stars in Marketing: Career Paths, Insights, & Advice
February 25, 2021 20:00 - 16 minutes - 30.3 MBWe know how demanding the first five years of your marketing career can be. While you often work on important projects, you don’t always get the well-deserved credit. Ignite Visibility created the Rising Stars in Marketing Award to honor up-and-coming professionals in the world of digital marketing, for their achievements and hard work. In this episode, John Lincoln is joined by 3 of our top 5 Rising Stars, Greta Gryz, Kim McNichol, and Matt Oney! Tune in as they discuss their backgrounds...
3 Tips to Find the Questions Your Customers Are Asking Online
February 23, 2021 17:00 - 4 minutes - 8.59 MBLooking for a new strategy to show up in search engines? Over the next four minutes, John Lincoln discusses 3 tips regarding how to properly utilize Q&A Schema. In this SEO class you will learn: 1. How To Find All The Questions Your Customers Are Asking Online 2. How To Add The Questions To Your Website 3. How To Show Up When People Google Them
YouTube Takes on TikTok with New YouTube Shorts
February 19, 2021 19:00 - 8 minutes - 15.7 MBThis week: competitive landscapes continue to emerge on our social media platforms. YouTube Shorts will be here soon, Facebook and Instagram now integrate with Shopify, and Twitter is working on its own version of Clubhouse. Here’s what happened this week in digital marketing.
The 4 P's of Marketing
February 18, 2021 02:00 - 4 minutes - 8.46 MBPop-Quiz! Do you know the 4 P's of Marketing? Although the world of marketing is constantly evolving, your knowledge of its foundation can set you apart. Join John Lincoln, CEO of Ignite Visibility as he takes a step back and gets down to the basics of marketing. In this podcast, John reviews the 4 P's of Marketing. Then he discusses 7 steps you can take to make sure your marketing mix will allow your company to reach its full marketing potential. Even though the world of marketing ha...
Sacha Nasan of Blindlee Explains Guerilla Marketing Tactics
February 14, 2021 20:00 - 15 minutes - 28.8 MBHappy Valentine's Day! Dating is an ever-changing game in the midst of COVID-19. In this interview, Ignite Visibility's John Lincoln is joined by Sacha Nasan, the co-founder and CEO of Blindlee, a video-based dating app. Join John as he uncovers what makes this app unique and discusses Sacha's guerilla marketing tactics!
How To Monetize a Blog + Key Blog Metrics To Watch
February 12, 2021 21:53 - 10 minutes - 19.6 MBUnfortunately, most blogs are not worth all the time and effort you put into them. In this episode, John Lincoln explains how to monetize your blog, how to measure your blog's success and different tools to help you with this process.
Facebook Developing It's Own Clubhouse Clone?
February 12, 2021 20:00 - 8 minutes - 7.7 MBThis week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here's what happened this week in digital marketing!
Amazon Marketing Expert Tips to Elevate Your Brand
February 11, 2021 20:56 - 27 minutes - 50.6 MBIn May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. However online sales retailer Amazon, benefitted as their third-quarter earnings tripled, despite the pandemic. In this interview, John Lincoln is joined by Ignite's Amazon experts, Jenny Silva and Samantha Blush, as they discuss the realities of advertising on Amazon. This podcast is a great introduction to Amazon Marketing from the eyes of two experts. If you're interested in learning more...
The Truth Behind How Google Ranks Duplicate Content
February 05, 2021 18:18 - 7 minutes - 13.3 MBThis week: a new report highlights threats to WordPress websites, Google makes an important announcement about Core Web Vitals, and Instagram makes it easier for you to recover from a mistake. Here’s what happened this week in digital marketing!
The Perfect Ecommerce Category SEO Framework
February 04, 2021 22:02 - 9 minutes - 9.21 MBEcommerce is growing every year, which means it is never too late to optimize your site. In this informational podcast, John Lincoln describes the perfect framework you can incorporate into your digital marketing strategy to dynamically boost your ecommerce category page. You will learn: 1. Which elements of your ecommerce page pop up in search results 2. Best SEO practices to optimize individual products and pages 3. How to ensure search engines know which page you want to rank Y...
How to Use Google Question Hub for SEO Traffic Growth
February 03, 2021 19:13 - 2 minutes - 2.58 MBAlthough Google Question Hub is not a new tool, it has finally reached the United States. In this episode, John Lincoln gives us an overview of the new tool and how U.S.-based publishers can utilize its higher traffic opportunities. Here's what is covered: 1. Setting up your account and connect your site(s) 2. Tactics to help you choose questions to answer that are relevant to your brand 3. Benefits to Google directing searches to your content Google Question Hub has opened a ne...
3 Ways to Boost your Amazon Marketing in 2021
February 02, 2021 22:06 - 3 minutes - 3.42 MBIn this episode, John Lincoln explains 3 ways to boost your Amazon marketing in 2021. If you're looking to improve your e-commerce businesses' potential, you won't want to miss this. John covers: 1. A+ Content, a staple tool for brand owners looking to increase conversion rates 2. The benefits of scaling your advertising based on ACoS 3. How to effectively analyze your competitors' offerings Amazon controls almost half of the e-commerce market, and that value is not decreasing an...