Ignite Visibility University
656 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 8 ratingsIgnite Visibility University is a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and one of the fastest-growing companies in the USA in the 2017, 2018, 2019 and 2020 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry.
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Episodes
Google May Add a New Core Web Vitals Metric?
December 11, 2021 00:00 - 4 minutes - 4.45 MBThis week: Google may add a new Core Web Vitals metric, TikTok still dominates among mobile apps, and LinkedIn launches in Hindi. Here are the latest updates for the digital marketing news!
7 Daily Tasks To Improve Your SEO
December 06, 2021 20:00 - 5 minutes - 4.72 MBReady to grow your search engine optimization traffic consistently, through 2022? In this episode, John Lincoln will give you seven actionable strategies to do every day to boost your SEO rankings.
Twitter CEO Steps Down . . . Who Will Replace Him? - Ignite Friday
December 03, 2021 21:04 - 5 minutes - 4.9 MBThis week on Ignite Friday: Twitter CEO steps down, Google goes after product reviews that aren’t actual reviews, and Instagram takes another step towards allowing longer videos in Stories. Here’s what happened this week in digital marketing! 1. Google Rolling out Product Review Algo Update 2. Twitter CEO Steps Down . . . Who Will Replace Him? 3. YouTube Launches New Keyword Research Tool 4. Google Won’t Set a Date For Mobile-First Indexing 5. Google: No Ranking Advantage With ...
How to Win Awards in Your Industry
December 01, 2021 22:00 - 4 minutes - 8.93 MBWant to be highly regarded in your industry? Then you need to win an award. Industry awards. These awards will help you elevate your business, create a buzz around your business, put you on your customer's radar, and help you win new business. Today, Ignite Visibility CEO John Lincoln, will teach you how to win an award in your industry - and how to use it to your advantage. I'll cover 1. Five Ways to Find Awards in Your Industry 2. How to make your submission stand out 3. How to...
YouTube is Removing "Dislike" Counts? - Ignite Friday
November 12, 2021 19:38 - 4 minutes - 4.12 MBThis week: YouTube is removing dislike counts, Google might one day give you the option to index your pages immediately, and Pinterest loses 10 million active users. Here are 9 of the latest stories in digital marketing news.
Third-Party Cookies and Digital Marketing: Preparing for 2022
November 09, 2021 20:00 - 25 minutes - 23.3 MBIn this episode, Ignite Visibility's CEO John Lincoln will discuss how the elimination of third-party cookies will impact the future of digital marketing. Learn actionable strategies and insightful techniques to help you prepare for 2022 and win in a cookieless world! John will Cover: 1. Third Party Cookies: what are they and why are browsers like Google Chrome removing them? 2. Laws and Updates on Cookie Tracking and Removal 3. Different Companies Approaches to Dealing with the Tr...
Google Releases New Spam-Busting Update - Ignite Friday
November 05, 2021 19:00 - 4 minutes - 4.02 MBThis week: Google rolls out a new spam update, more WordPress plugin woes, and Clubhouse adds support for more languages. Review the latest digital marketing news.
Google Releases New Spam-Busting Update
November 05, 2021 19:00 - 4 minutes - 4.02 MBThis week: Google rolls out a new spam update, more WordPress plugin woes, and Clubhouse adds support for more languages. Review the latest digital marketing news.
How to Recover from a Google Algorithm Update
November 01, 2021 16:00 - 5 minutes - 5.1 MBIn this episode, Ignite Visibility CEO John Lincoln will give you the ultimate plan to recover from a Google Algorithm Update. Follow this step-by-step walk-through to learn how to identify if your site has been hit by a Google update and the necessary steps to take to recover.
Instagram Drops IGTV Brand - Ignite Friday
October 08, 2021 19:38 - 4 minutes - 8.27 MBThis week: Facebook explains what caused that outage earlier this week, holiday shopping might start early for many folks, and Pinterest has new toys for e-commerce marketers. Find out what this week's big buzz is all about.
9 Steps to Structure Online Advertising Overall for Biggest Returns
October 04, 2021 20:00 - 4 minutes - 3.78 MBAll ads require money to run, however, if you haven't set up your ads correctly, you're probably wasting your money and making mistakes. Follow these 9 easy steps so you can structure your own online ads and see the biggest returns. 9 Easy Steps to Structure Your Online Advertising: 1. Set Up Your Offer 2. Define Your Customer 3. Make a Creative Story 4. Think About Your Ad Sequencing 5. Create Multiple Landing Pages 6. Build Your Ad Placements (Network + Audiences) 7. Decide Who You...
Google Will Index Instagram and TikTok Content? - Ignite Friday
October 01, 2021 19:21 - 6 minutes - 5.63 MBThis week: Google might index Instagram and TikTok content, YouTube adds more metrics in the Mobile Studio app, and there aren’t 200 ranking signals after all. Tune in to find out what happened this week in digital marketing.
WordPress Plugin Exposes Websites... Is Yours One of Them?
September 24, 2021 19:25 - 8 minutes - 8.23 MBThis week: yet another vulnerability in a WordPress plugin, more marketing tools from Facebook, and consumers really like to see user-generated content on ecommerce sites. Here’s what happened this week in digital marketing.
WordPress Plugin Exposes Websites... Is Yours One of Them? - Ignite Friday
September 24, 2021 19:25 - 8 minutes - 8.23 MBThis week: yet another vulnerability in a WordPress plugin, more marketing tools from Facebook, and consumers really like to see user-generated content on ecommerce sites. Here’s what happened this week in digital marketing.
Advanced Technical SEO 301 Redirect Strategy
September 23, 2021 20:00 - 6 minutes - 5.73 MBJoin John Lincoln, Ignite Visibility CEO, as he does a live walk-through of an advanced technical SEO 301 redirect strategy he uses! Learn how to find and redirect pages on your site that are hurting your rankings.
3 Steps To Double Your Blog Traffic (5 Minute Process)
September 22, 2021 17:00 - 5 minutes - 4.98 MBIn this episode Ignite Visibility CEO, John Lincoln, dives into a quick 3 step strategy to double your blog traffic. In this 5 minute process, you will learn how to create a clickable blog title that gains you higher click-through rates and beats out your competitors. Try this out! Try to create a format or structure to help you generate creative versions of your title until you come up with one that you believe will get a lot of clicks.
Is Your Website Theme Hurting Your Rank?
September 17, 2021 22:11 - 7 minutes - 7.12 MBThis week: your website theme could affect your rank, YouTube Mobile Analytics includes additional insights, and a recent WordPress update fixes lots of vulnerabilities. Here’s what happened this week in digital marketing.
Technical SEO 101, Common Reasons Your Not Ranking in Google
September 16, 2021 17:00 - 10 minutes - 19.2 MBJohn Lincoln, CEO of Ignite Visibility is here to walk you through technical SEO. With experience that stems from over 12 years, John has mastered the basics and would love to share his knowledge with you. Dive into this episode to learn some common reasons you may not be ranking in Google and discover some simple SEO tips.
Don't Launch In a New Market Until You Listen To This
September 15, 2021 22:10 - 6 minutes - 5.89 MBDo you want to expand into a new location? Before you jump in, review this video to create your own marketing business checklist for launching into a new market, in a successful way. https://bit.ly/2Xm6gcE
TikTok Adds Promote Option and Report Reveals Influencer Payment Expectations - Ignite Friday
September 10, 2021 18:22 - 9 minutes - 8.72 MBOver the last two weeks, there's been plenty going on in the world of digital marketing. In this episode, John reviews the news from August 30 - September 3 and then the news from September 6 - September 10.
TikTok Adds Promote Option and Report Reveals Influencer Payment Expectations
September 10, 2021 18:22 - 9 minutes - 8.72 MBOver the last two weeks, there's been plenty going on in the world of digital marketing. In this episode, John reviews the news from August 30 - September 3 and then the news from September 6 - September 10.
200 Marketers Forecast Growth of Paid Media in Next 2 Years
September 08, 2021 19:17 - 16 minutes - 15.3 MBJoin Ignite Visibility's CEO, John Lincoln, as he walks you through the Paid Media Forecast for the next 2 years! Ignite Visibility surveyed over 200 marketers to gain insight on how they are adjusting their digital marketing strategy in the next 2 years.
Google Updates SEO Titles (Deep Dive)
September 01, 2021 18:25 - 4 minutes - 4.08 MBBig SEO Update: Google is Changing Title Tags! In this episode, Ignite Visibility CEO John Lincoln will jump into Google's statement, look at insights and share actual search results.
Negative SEO: Are You Being Attacked?
September 01, 2021 18:23 - 8 minutes - 7.47 MBAre you being attacked by negative SEO? If you are, I am going to walk you through actions you can take to protect yourself. Tune in to this short actionable episode to learn strategies to deal with negative SEO and avoid penalties.
Instagram Retires Swipe Up Feature In Favor Of Stickers - Ignite Friday
August 27, 2021 22:19 - 11 minutes - 10.9 MBThis week: Google pays the big bucks to stay the dominant search engine, Facebook is in trouble with the feds, and yeah, your titles appear different in search. Dive into this week's marketing news!
Instagram Retires Swipe Up Feature In Favor Of Stickers
August 27, 2021 22:19 - 11 minutes - 10.9 MBThis week: Google pays the big bucks to stay the dominant search engine, Facebook is in trouble with the feds, and yeah, your titles appear different in search. Dive into this week's marketing news!
How I Got 110k Views and Went Viral on TikTok
August 23, 2021 22:24 - 2 minutes - 5.07 MBIn this episode, I'm going to tell you how I got 110k views, 2k shares and 6k likes on a TikTok video! I'll walk you through 6 quick points that I believe helped me go viral on TikTok.
LinkedIn Launches One-on-One Native Video Meetings - Ignite Friday
August 20, 2021 15:49 - 4 minutes - 9.2 MBThis week: social commerce is on the rise, Reddit reaches a new valuation milestone, and YouTube has some new toys. Listen in to find out what happened this week in digital marketing!
1 Google SEO Tip Boosting Traffic 300% (Study)
August 17, 2021 20:49 - 2 minutes - 4.37 MBGoogle revealed a simple SEO trick that has the power to increase your website traffic by 300%. They actually released two studies with the following results: 1. Boosting traffic 300% 2. Increasing click-through rates by 79% So, how did they achieve these results? With a Max Image Preview Tag! Moving forward, Google suggests using the max image preview tag to select the largest image from your site, so it shows up properly in Google Discover, attracting visitors and boosting traffic. ...
New Privacy Policies for Advertising Are Coming - Ignite Friday
August 13, 2021 19:38 - 4 minutes - 4.16 MBThis week: Google shares how to get more clicks from Discover, TikTok shares how to promote your brand on its platform, and Facebook shares its new privacy policy for advertising. Listen to this week's episode of the digital marketing news!
Easy Google SEO Traffic With Almost No Effort
August 13, 2021 19:34 - 3 minutes - 3.16 MBIn this episode, John Lincoln explains how to get Google SEO traffic with almost no effort. Review these four strategies and think about how to incorporate them into your own SEO strategy.
WordPress Still Wins With 44% of CMS Market Share
August 06, 2021 21:44 - 5 minutes - 5.29 MBThis week: WordPress has a new Gutenberg, TikTok has Stories, and Google has some good news if your website recently went down. Here’s what happened this week in digital marketing: WordPress Releases Gutenberg 11.2, WordPress Still Dominates Google Updates Search Console Page Experience Report, Google: Website Downtime Won’t Impact Rankings (Probably), Pinterest Loses 24 Million Users, Google: If You Remove a Part of Your Site, It Will Rank Differently, Poll: SEOs Split on How to Handle...
WordPress Still Wins With 44% of CMS Market Share - Ignite Friday
August 06, 2021 21:44 - 5 minutes - 5.29 MBThis week: WordPress has a new Gutenberg, TikTok has Stories, and Google has some good news if your website recently went down. Here’s what happened this week in digital marketing: WordPress Releases Gutenberg 11.2, WordPress Still Dominates Google Updates Search Console Page Experience Report, Google: Website Downtime Won’t Impact Rankings (Probably), Pinterest Loses 24 Million Users, Google: If You Remove a Part of Your Site, It Will Rank Differently, Poll: SEOs Split on How to Handle...
200% Growth Through Powerful Ecommerce Marketing
August 04, 2021 22:36 - 7 minutes - 7.04 MBEcommerce Review! In this episode, John Lincoln reviews all of the major steps this e-commerce site used to increase its growth by 200%. This simple site sells a simple product that thousands of other companies sell, but with their powerful e-commerce marketing, they are able to stand apart. Get a sneak-peek into their Google Display Advertising, SEO rankings, and their ads. This brand spends a lot of time on its creative and strives to create content that cuts through the online clutter. Ch...
Quarterly Earnings Are In...How did Your Favorite Platforms Perform?
July 30, 2021 16:39 - 5 minutes - 4.75 MBThis week: it’s earnings season! Plus some other great tidbits of news that might help you build your business online. Here’s what happened this week in digital marketing.
Quarterly Earnings Are In...How did Your Favorite Platforms Perform? - Ignite Friday
July 30, 2021 16:39 - 5 minutes - 4.75 MBThis week: it’s earnings season! Plus some other great tidbits of news that might help you build your business online. Here’s what happened this week in digital marketing.
Create The Highest Converting Landing Page In Your Industry
July 27, 2021 16:20 - 2 minutes - 5.33 MBLanding pages are a great way to drive traffic and grow your brand. In this episode, John Lincoln, CEO of Ignite Visibility, will walk you through an actionable 8-step process to create the highest converting landing page in your industry.
Instagram Doubles Insights! Tracking Period Extended to 60 Days - Ignite Friday
July 23, 2021 17:09 - 8 minutes - 7.56 MBThis week: Clubhouse is open, AMP is going away, and WordPress is stepping up. Listen in to this episode to hear what happened this week in digital marketing.
Instagram Doubles Insights! Tracking Period Extended to 60 Days
July 23, 2021 17:09 - 8 minutes - 7.56 MBThis week: Clubhouse is open, AMP is going away, and WordPress is stepping up. Listen in to this episode to hear what happened this week in digital marketing.
How I Gained 50,000 YouTube Subscribers With This Powerful Checklist
July 20, 2021 15:36 - 4 minutes - 9.35 MBIn this episode, I am going to teach you how to get more subscribers on YouTube. My channel currently gets hundreds of new subscribers each week and I'm going to show you exactly what I'm doing so you can replicate it for yourself. Stay focused and follow these tips and before you know it you'll see your channel grow!
Latest on Links: Are You Linking Correctly? - Ignite Friday
July 16, 2021 19:42 - 3 minutes - 3.57 MBThis week: TikTok is riding high, Fleets is going bye-bye, and outreach link building is fine. Listen in to find out what happened this week in digital marketing!
How to Sculpt a Page That Ranks #1
July 12, 2021 13:00 - 3 minutes - 7.08 MBThroughout this episode, you'll learn different tips to help you rank a brand new page and systematically rank a page higher and higher over time. Ready to learn these tips and check out some examples? 1. Check the Intent of the Search Query 2. Analyze the Top 3 Pages 3. Make sure that the page is fast, is mobile-ready, and passes Core Web Vitals Use this strategy to get your pages to rank #1!
TikTok Triples Video Length! - Ignite Friday Marketing News
July 09, 2021 19:21 - 8 minutes - 8.21 MBThis week: Microsoft has a new ad format, TikTok has a new video length, and Pinterest has a new policy on weight-loss ads. Tune in to find out what happened this week in digital marketing.
What Spending Over 10 Million On Branded Search Taught Me
July 09, 2021 19:18 - 4 minutes - 9.25 MBIt's no secret that a massive amount of Google's revenue comes in from branded search. Do you know what branded search is? Join Ignite Visibility CEO John Lincoln as he defines branded search, describes absolute top impression share and provides you with all the tips you need to win your branded search.
Email + SMS: Why Integrating Will Boost Reach & Conversions
June 30, 2021 14:00 - 3 minutes - 7.34 MBOver 50% of ecommerce sales are online and start right on a mobile device. In fact, over 90% of people read an SMS text message within 3 seconds of receiving it! 43% of customers access their emails exclusively on their mobile devices. The power of mobile is growing, so why not utilize it? In this episode, you will learn why it is essential to integrate SMS text message marketing with your email marketing to create a strategy that boosts reach and conversion rates. What are you wait...
Google Shopping Feed Checklist: Optimization For Ecommerce
June 28, 2021 13:00 - 5 minutes - 9.49 MBEcommerce has grown exponentially over the last year and as a marketer, I expect it to continue to flourish. With that in mind, how will merchants be sure their products and services are distributed online? Through Google Shopping Feed. Google Shopping was initially an advertising campaign type available within Google Ads. Now, this PPC platform allows users to search for, compare, and shop for products sold by online retailers. You can think of the Google Shopping feed, specifically...
Facebook Launches 4 New Ecommerce Features!
June 25, 2021 19:11 - 7 minutes - 13.7 MBThis week: new features from Facebook, new tools from YouTube, and a new Creative Studio from Google. Here’s what happened this week in digital marketing: 1. Google Rolls Out New Spam Algorithm - Second Update Coming Next Week 2. Facebook Introduces 4 New Ecommerce Features 3. YouTube Rolls Out New Tools and Resources for Small Business Owners 4. Facebook Enters the Social Audio Space 5. Google Introduces Ads Creative Studio - An Easier Way to Build Out Your Content 6. Shopify Sites Can Fina...
9 Customer Retention Strategies to Keep Customers Coming Back
June 23, 2021 15:00 - 3 minutes - 6.45 MBLooking to increase your customer retention? Follow along with Ignite Visibility CEO John Lincoln as he shares 9 strategies that you can use to approach improving your customer retention. Pay attention to trends to improve your business and keep your customers coming back!
Benchmark Marketing: How to Monitor Progress in Digital Marketing
June 21, 2021 14:00 - 3 minutes - 7.19 MBBenchmarking is your key to measuring your progress in digital marketing over time. Follow along with this video to hear John Lincoln, CEO of Ignite Visibility, guide you through benchmark marketing. In this episode, we'll dive into the following topics: 1. What is Benchmarking? 2. Different Kinds of Benchmarking 3. Why Benchmarking is Important 4. How to Conduct Benchmarking Through Industry Comparison 5. How to Scale Your Digital Marketing
Google's Page Experience Update for 2021 Has Arrived!
June 18, 2021 20:33 - 9 minutes - 8.81 MBThis week: the page experience update is here, a new privacy-first search engine is here, and a new Search Console feature is here. Here’s what happened this week in digital marketing. Leave a comment and let me know what topics (SEO, PPC, Social Media) that you want to see covered next week!