Google Shopping Feed Checklist: Optimization For Ecommerce

Ignite Visibility University

English - June 28, 2021 13:00 - 5 minutes - 9.49 MB - ★★★★★ - 8 ratings
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Ecommerce has grown exponentially over the last year and as a marketer, I expect it to continue to flourish. With that in mind, how will merchants be sure their products and services are distributed online?

Through Google Shopping Feed.

Google Shopping was initially an advertising campaign type available within Google Ads. Now, this PPC platform allows users to search for, compare, and shop for products sold by online retailers. You can think of the Google Shopping feed, specifically, as a type of spreadsheet that describes and organizes your product catalog so that Google can more easily crawl and display your information in search results.

Use this optimization strategy for your Google Shopping feed to boost your ecommerce sales. How does this work? Find out!