Ignite Visibility University
649 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 8 ratingsIgnite Visibility University is a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and one of the fastest-growing companies in the USA in the 2017, 2018, 2019 and 2020 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry.
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Episodes
What is the Newest Google Algorithm Update Targeting - Ignite Friday
March 09, 2024 00:49 - 11 minutes - 10.7 MBThis week: OTT subscription revenues are on the rise, Google releases a new Core Algorithm update, and Performance Max Campaigns are officially available on Microsoft. Here’s what happened this week in digital marketing.
Can Google's New AI Tool Help You Write Better? - Ignite Friday
March 02, 2024 01:00 - 5 minutes - 5.02 MBThis week: Chrome has a new plugin that can help you write, YouTube stole another page from TikTok’s playbook, and we unveil the worst content management systems. Here’s what happened this week in digital marketing.
How Can New AI Features Improve Your PMax Campaigns? - Ignite Friday
February 23, 2024 20:00 - 9 minutes - 8.45 MBThis week: Google offers pointers on how to diagnose ranking drops, YouTube rolls out a few new features, and WordPress users aren’t as happy as they used to be. Wondering how new AI features can improve your PMax campaigns? Here’s what happened this week in digital marketing.
Where Can You Find Gemini in Google’s Product Suite? - Ignite Friday
February 17, 2024 02:27 - 6 minutes - 5.89 MBThis week: Gemini is everywhere in Google’s products, TikTok offers a new integration, and a new report offers advice on the kind of content that LinkedIn rewards. Here’s what happened this week in digital marketing:
Is This Loophole Destroying Your Local Service Ads? - Ignite Friday
February 09, 2024 20:00 - 7 minutes - 6.69 MBThis week: your Local Service Ads may be disappearing, Bard is now Gemini, and Core Web Vitals has a new metric. Here’s what happened this week in digital marketing.
Is There An SEO Disadvantage to Having a Large Website? - Ignite Friday
February 02, 2024 19:00 - 8 minutes - 7.51 MBThis week: Reddit wants you to make people laugh, teens love TikTok, and we’ve got some Big Tech earnings. Here’s what happened in digital marketing.
Is AI the Future of Search Ads? - Ignite Friday
January 26, 2024 20:03 - 7 minutes - 6.49 MBThis week: Google's integrating Gemini into Google Ads, TikTok is offering new accessibility options, and LinkedIn is getting rid of lookalike audiences. Here’s what happened this week in digital marketing.
Is Your WordPress Site Vulnerable to A New Security Issue? - Ignite Friday
January 19, 2024 19:00 - 6 minutes - 5.9 MBA lot’s happened in digital marketing this week - from a new WordPress plugin vulnerability affecting up to 2 million sites to new tool features and partnerships you’ll want to know about - let’s dive into the digital marketing news!
Which Is the Largest & Most Capable AI Model to Date?
January 16, 2024 18:00 - 2 minutes - 1.86 MBWhich is the largest and most capable AI model to date? If you guessed Google Gemini, you're correct! In this episode, John Lincoln, a digital marketing expert, dives into Google Gemini: what it is, how it works, and why you need to be paying attention.
What Social Media Giant Is Trying to Take on Amazon? - Ignite Friday
January 12, 2024 20:00 - 3 minutes - 2.88 MBThis week: Google corrects some contemporary SEO mythology, TikTok takes aim at Amazon, and wait until you hear about how many people use X.
How Can You Manage Your Data in Advertising? (Google's Data and Tracking Updates for 2024)
January 09, 2024 18:00 - 3 minutes - 3 MBOne big red flag that's coming to all your advertising! In this episode, Ignite Visibility SEO expert John Lincoln explains Google's newest steps to protect user privacy without making advertising impossible.
How Can Advertisers Brace for New LinkedIn Costs? - Ignite Friday
January 05, 2024 22:00 - 4 minutes - 4.36 MBThis week: LinkedIn ad prices may be soaring, TikTok offers a marketing calendar, and X lowered the price for Basic Tier verification. Here’s what happened this week in digital marketing.
What to Expect at brightonSEO with Kelvin Newman
January 05, 2024 19:00 - 33 minutes - 30.3 MBRecently, brightonSEO hosted its first event in San Diego - and it was a hit! In this episode, John Lincoln, Ignite Visibility CEO is joined by Kelvin Newman founder of brightonSEO to discuss the ins and outs of hosting an in-person marketing-focused event.
How to Start and Market a Franchise with Lara Bruhn
January 03, 2024 20:17 - 26 minutes - 24.6 MBCo-owner of Mr. Electric in Texas, Lara Bruhn is joined by John Lincoln, CEO of Ignite Visibility. In this exclusive interview, John and Lara discuss her career path, how it led to her acquiring a franchise, and some of the biggest challenges she's seen to growth.
Why Aren't You Getting More High-Quality Leads?
January 02, 2024 16:00 - 8 minutes - 8.19 MBOne of the biggest pain points right now for businesses everywhere is lead quality. In this episode, John Lincoln, Ignite Visibility CEO, addresses the importance of lead quality and why it's more important than lead quality.
Want to Rank Better in Local Search? Google Reveals How!
December 22, 2023 18:00 - 5 minutes - 4.86 MBThis week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year. Here’s what happened this week in digital marketing.
Google Says Goodbye to Mobile Testing Tools - Ignite Friday
December 08, 2023 20:00 - 5 minutes - 5.18 MBThis week: Google Merchant Center eliminates some attribution models, Reddit offers a new certification program, and Meta launches Threads in the EU. Here’s what happened this week in digital marketing.
New Google Bard Feature: Answer Questions About YouTube Videos - Ignite Friday
December 01, 2023 20:18 - 5 minutes - 5.16 MBThis week: The Google November core update has run its course, Google Bard answers questions about YouTube videos, and Sam Altman returns to OpenAI. Here’s what happened this week in digital marketing.
Increase Exposure for Your Videos Across the Internet (2024 SEO & PPC Strategy)
November 20, 2023 20:39 - 3 minutes - 3.12 MBAre you utilizing videos to the best of your ability? In this video, John Lincoln, Ignite Visibility CEO walks you through a video maximizer strategy to help you get more exposure for your videos across the internet.
New "Notes" Feature Brings Human Insight to Google Search - Ignite Friday
November 17, 2023 21:21 - 5 minutes - 4.97 MBThis week: Google promises big changes, OpenAI pauses ChatGPT Plus subs, and X rolls out timestamp links for videos. Here’s what happened this week in digital marketing.
Black Friday Marketing Strategy: 3 Must Dos for Ecommerce Businesses
November 16, 2023 21:00 - 11 minutes - 10.2 MBDo you run an ecommerce business? Are you ready for Black Friday? In this episode, Ignite Visibility Paid Media experts Meghan Parsons and Logan Schiff will talk you through their favorite Black Friday and Cyber Monday marketing strategies to help them empower clients to launch successful holiday strategies and grow their businesses.
New SEO Strategy: Increase Click-Through-Rate to Web Pages
November 13, 2023 19:05 - 2 minutes - 2.42 MBAre you ready to boost website views and clicks? In this episode, John Lincoln, Ignite Visibility SEO expert, discusses a process to start increasing the amount of clicks to your web pages in this new SEO strategy.
4 Franchise Marketing Strategy Mistakes (2024 Insights)
November 09, 2023 19:11 - 3 minutes - 2.98 MBAfter working with countless franchisees and multi-location businesses, John Lincoln, Ignite Visibility CEO knows a thing or two about what makes them successful. In this episode, John Lincoln recaps 4 digital marketing mistakes he has seen franchisees make, that cost them a ton of new business.
YouTube Shorts 101: Expert Quick Start Guide
November 07, 2023 18:00 - 6 minutes - 6.28 MBWe all know short-form video content is taking the world by storm. There are various platforms available, but today our social media experts are talking to you about... YouTube Shorts! In this episode, Senior Director of Social Media Carl Bivona and Senior Social Media Strategist Peter Jang will walk you through the ins and outs of YouTube Shorts with their expert, quick start guide to have you producing top-notch content fast.
Improve Your Lead Quality With These Simple Changes
October 31, 2023 18:00 - 3 minutes - 2.9 MBIf the quality of your leads isn't good, you're wasting your time. In this episode, John Lincoln, Ignite Visibility CEO will give you a step-by-step plan of changes you can make to improve your lead quality now.
ChatGPT Plus Now Offers DALL-E 3 Image Generator - Ignite Friday
October 27, 2023 19:00 - 5 minutes - 5.15 MBThis week: Google completes a rollout, ChatGPT Plus offers access to the DALL-E 3 image generator, and we have quarterly reports from some of the biggest tech names.
Start Saying Goodbye to Third-Party Cookies - Ignite Friday
October 20, 2023 19:00 - 3 minutes - 3.1 MBThis week: YouTube’s latest version is packed with useful updates, X might start charging people to tweet, and Google begins phasing out third-party cookies.
Build Your First-Party Data Strategy for 2024 With Google Ads Data Manager
October 18, 2023 00:51 - 2 minutes - 2.47 MBSimplify all your first-party data to better serve ads to your customers! In this episode, Ignite Visibility digital marketing expert John Lincoln will walk you through Google's latest tool release: Google Ads Data Manager. Start tracking which ads are actually driving conversions now.
Google Debuts First-Party Data Solution With Google Ads Data Manager - Ignite Friday
October 13, 2023 21:00 - 6 minutes - 5.64 MBThis week: Google goes after spam, X is getting closer to offering premium service tiers, and TikTok offers direct publishing.
Enterprise SEO, Personalization and AI, How To Win in 2024 and Beyond (with Ron Weber)
October 12, 2023 19:00 - 23 minutes - 21.8 MBIn this episode, Ignite Visibility CEO and SEO expert John Lincoln sits down with Ron Weber, a search engine marketing expert and adjunct instructor at UCSD, to discuss AI, enterprise SEO and more!
How to Set Up Local Ads to Boost Sales (Local Digital Marketing Strategy)
October 09, 2023 21:00 - 9 minutes - 8.47 MBTake your local business from barely advertising to creating a robust marketing campaign that dominates your industry.
X and Google Display Network Launch Strategic Collaboration - Ignite Friday
October 06, 2023 21:00 - 9 minutes - 8.91 MBThis week: X may turn a profit next year, TikTok looks at an ad-free option for subscribers, and wait until you hear about how much money we’re all losing due to ad fraud.
Perfect Paid Media Ads for Local Businesses in 2024
October 05, 2023 19:00 - 29 minutes - 27.3 MBIn this free webinar, we'll cover case studies, how to implement smart optimization for search and targeting, and measurement tactics to drive business outcomes. Then we'll walk you through additional campaign types (PMax, LSAs and more) to dominate the SERPs and give you access to our key methodologies and tools!
Links Are No Longer A Top 3 Ranking Factor? - Ignite Friday
September 29, 2023 22:00 - 6 minutes - 5.87 MBThis week: Google does an about-face on the power of backlinks, Microsoft says ad clicks are higher in Bing Chat than in search, and Getty has a new business partner.
TikTok Reveals New Performance Comparison Tool for Advertisers - Ignite Friday
September 22, 2023 22:00 - 6 minutes - 5.52 MBThis week: Elon Musk plays with the idea of making us pay to use X, Google apologizes for automatically migrating users to GA4, and TikTok has a new ad metric.
SEO 101: What is Google Index?
August 14, 2023 19:56 - 59 seconds - 931 KBWhat is Google Index? In this episode, Ignite Visibility CEO John Lincoln will outline the importance of Google's Indexing report and why you should be paying attention to it.
Moz Launches New Metric: Brand Authority - Ignite Friday
August 11, 2023 19:00 - 5 minutes - 4.65 MBThis week for Ignite Friday, we're introducing you to Simon Poulton, our Chief Data Officer! This week: Moz adds a brand new metric everyone should check out, OpenAI spills the beans about its web crawling bot, and X rolls out enhanced brand safety features.
Ask An Expert: Should You Be Using Subdomains?
August 09, 2023 19:00 - 5 minutes - 5.14 MBWhat is a subdomain? Should you be using them? In this episode of Ask An Expert, Danny Conlon VP of Product and Marketing, and Jason Carleton Director of SEO answer all-things subdomains for SEO.
Get More Sales with Google Shopping: 4 New Features to Drive Traffic to Your Store
August 08, 2023 19:45 - 1 minute - 1020 KBGoogle has 4 new elements that are going to transform the shopping experience. In this episode, John Lincoln, digital marketing expert, will walk you through each element and give you some tips to drive traffic to your ecommerce store.
New Google News: Site Names Available Across All Devices
August 02, 2023 19:00 - 47 seconds - 743 KBDo you remember when Google introduced site names on mobile? Well, now they are available across all devices. In this episode, John Lincoln will outline the importance of site names on all devices.
Google's Cookie-Replacing Tools Officially Go Live - Ignite Friday
July 28, 2023 19:00 - 5 minutes - 5.4 MBThis week: Twitter has a new name, we’ve got some new metrics from earnings season, and The Washington Post shares some SEO tips.
Ask An Expert: When is The Best Time to Post on Facebook?
July 25, 2023 07:45 - 14 minutes - 13.2 MBWhen is the best time to post on Facebook? In this video, social media experts Carl Bivona, Senior Director of Social Media and Josh Rohr, Social Media Specialist will share their Facebook posting hacks.
LinkedIn Post Reach Checklist: How To Get More Reach With Your LinkedIn Posts
July 24, 2023 18:00 - 5 minutes - 4.6 MBLinkedIn is a great way to get more business. In order to do so, you need to get more reach. In this video, John Lincoln, Ignite Visibility CEO will walk you through his methods for LinkedIn success.
What Happen to Meta Threads? Already? - Ignite Friday
July 21, 2023 18:00 - 5 minutes - 7.53 MBThis week: Threads usage is way down, ChatGPT boosts writing productivity, and the new version of WordPress can improve your Core Web Vitals scores. Here’s what happened this week in digital marketing.
2 New Ad Units to Test Now! Google Marketing Live Updates
July 17, 2023 18:00 - 3 minutes - 3.36 MBDid you get a chance to watch Google Marketing Live? In his episode, John Lincoln, Ignite Visibility CEO will introduce you to two new ad units that were launched that you need to know about Demand Gen Camapigns and Video View Camapigns.
GA4 Approved in Europe! Privacy Changes, Data Collection & More - Ignite Friday
July 14, 2023 18:00 - 4 minutes - 4.52 MBThis week: Meta’s Twitter clone hit a new world record, Twitter retaliates, and Universal Analytics is still collecting data.
What is SGE? What Marketers NEED to Know
July 13, 2023 18:00 - 1 minute - 1.71 MBWhat the heck is SGE? In this episode, John Lincoln, a search optimization expert, will dive into Google's latest experiment, SGE. So what is it? Hint: it has to do with generative AI. It stands for Search Generative Experience and it's available in the US now.
Goals vs. Tactics: Which is More Important For Your Digital Marketing Audit?
July 10, 2023 17:00 - 38 seconds - 600 KBDigital marketing audits that look at tactics always seem to fall flat, but why? In this episode, John Lincoln will share why you should be looking at overall goals and tactics from a new scope.
What is Going On With Threads? - Ignite Friday
July 07, 2023 18:00 - 6 minutes - 6.08 MBThis week: Universal Analytics bows out, TikTok is losing market share as an ecommerce search engine, and some of you still aren’t ready for GA4. Here’s what happened this week in digital marketing.
Ask An Expert: AI-Generated Content in Digital Marketing
July 06, 2023 18:00 - 7 minutes - 6.45 MBIn this episode, Ignite Visibility's VP of Marketing and Strategy Danny Conlon and Digital Strategist Jonathan Finegold discuss a hot topic in digital marketing: AI-generated content.