9 Steps to Structure Online Advertising Overall for Biggest Returns

All ads require money to run, however, if you haven't set up your ads correctly, you're probably wasting your money and making mistakes. Follow these 9 easy steps so you can structure your own online ads and see the biggest returns.

9 Easy Steps to Structure Your Online Advertising:

1. Set Up Your Offer

2. Define Your Customer

3. Make a Creative Story

4. Think About Your Ad Sequencing

5. Create Multiple Landing Pages

6. Build Your Ad Placements (Network + Audiences)

7. Decide Who You Are Excluding From Your Campaign

8. Set Your Budget By Time Period Across Networks

9. Pick Your KPIs

Follow this structure to make sure you're taking the time to plan out your paid media campaign. Ensure your money and time are being put to use in an effective way.