Ignite Visibility University
649 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 8 ratingsIgnite Visibility University is a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and one of the fastest-growing companies in the USA in the 2017, 2018, 2019 and 2020 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry.
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Episodes
What Search Engines are Saying About ChatGPT
January 13, 2023 17:00 - 5 minutes - 5.05 MBThis week: Google says that repetition is the key to success when it comes to putting a date on your content, Microsoft is having fun with ChatGPT, and YouTube will soon monetize Shorts. Here’s what happened this week in digital marketing.
How Will ChatGPT Watermarks Affect Your Auto-Generated Content? - Ignite Friday
January 06, 2023 17:00 - 7 minutes - 6.83 MBThis week: Google tells you which SEO skills you’ll need for the coming year, ChatGPT will start publishing digital watermarks along with content, and Linked announces some new goodies. Here’s what happened this week in digital marketing.
10 Ways to Improve and Support Your In-House SEO Team
January 04, 2023 17:00 - 2 minutes - 2.07 MBIn-house marketing teams often neglect SEO. In this episode, John Lincoln, SEO expert and Ignite Visibility CEO will help you make your in-house SEO teams feel better and supported by the entire organization.
A Beginner's Guide to Ranking #1 For a Competitive Keyword (2023 Strategy)
January 02, 2023 18:00 - 2 minutes - 2.35 MBIn this episode, John Lincoln, SEO expert, will share a beginner's guide to ranking #1 for a competitive keyword. In this 2023 strategy, you'll learn everything you need to know to.
7 Tips for Paid Media Marketing in 2023
December 26, 2022 18:00 - 3 minutes - 3.19 MBIn this episode, John Lincoln will give you 7 tips to help you get started and win with paid media in 2023.
5 Phases of Lead Scoring for CRM Marketing
December 21, 2022 18:00 - 2 minutes - 2.23 MBWith a rise in first-party data, CRM digital marketing is on the rise for 2023. However, not all digital marketers are speaking the same language here. In this episode, John Lincoln, a PPC expert, will share with you his own framework for CRM lead scoring, straight from his new book, Advolution.
5 Video Marketing Stats You Need to Know to Prepare for 2023
December 19, 2022 17:00 - 2 minutes - 1.97 MBIn this episode, Ignite Visibility CEO John Lincoln will share five of his favorite facts about video marketing to help you gear up for 2023.
U.S. Lawmakers Are Calling For a TikTok Ban - Ignite Friday
December 16, 2022 23:08 - 7 minutes - 7.06 MBThis week: TikTok still tops the charts, but it’s in danger here in the U.S. Also: Meta’s got some new money-making opportunities and LinkedIn offers new ad targeting options. Here’s what happened this week in digital marketing.
3 Steps to Gain Market Share & Grow During a Recession
December 14, 2022 20:00 - 7 minutes - 7.14 MBIn this episode, John Lincoln will share a framework that companies use in order to grow during a recession and take dominant positions within the marketplace.
7 SMS Marketing Strategies to Drastically Improve Your Results
December 12, 2022 08:00 - 1 minute - 1.82 MBIn this episode, John Lincoln, Ignite Visibility CEO, will share some expert tips to keep handy if you use SMS marketing.
Meta May Remove US News From Its Platform - Ignite Friday
December 09, 2022 20:00 - 5 minutes - 4.94 MBThis week: Meta might ditch U.S. news sources, Twitter puts recommended tweets in feeds, and wait until you hear about how many people have seen scams on Facebook. Here’s what happened this week in digital marketing.
New Ecommerce Feature to Show Off Products - Google Shopping Tab
December 07, 2022 18:00 - 1 minute - 956 KBIf you run an ecommerce site, Google has a new feature for you in Google Search Console. This feature helps you reach consumers by getting your products inside their Google Shopping Feed quicker and without the need for a product feed. This Shopping Tab listing will help ensure all merchants can get their products in the feed.
The Flywheel Effect: How Small Wins Lead to Profit Increases
December 05, 2022 18:00 - 3 minutes - 2.89 MBHave you heard of a flywheel? In this episode, John Lincoln will teach you what a flywheel is and how you can use them to help your business flow.
Google Cost Per Lead Increases for 91% of Industries? - Ignite Friday
November 18, 2022 20:00 - 5 minutes - 4.76 MBThis week: TikTok announces a tempting promotion for advertisers, Microsoft releases video ads, and wait until you hear how long you’ll have to wait for an Apple search engine.
SEO Tips for 2023 with Barry Schwartz and John Lincoln
November 18, 2022 20:00 - 25 minutes - 23.4 MBRecently there have been so many algorithm updates and changes in the last month, and it's essential to figure out what Google is trying to tell us with these updates. All the updates communicate in a way to build website content for users. There's so much competition online, Google is much more selective, creating algorithms that rank content that is creating the best experience for searchers. It's no longer about specific tactics, it's about making the content package right.
How to Drive More Engagement on Your YouTube Channel
November 16, 2022 17:30 - 3 minutes - 3.27 MBIn search of more YouTube engagement? In this episode, Ignite Visibility CEO John Lincoln will walk you through a handful of strategies you can try to post your engagement on YouTube.
How to Structure Your CRM Marketing Program (Month-By-Month Program)
November 14, 2022 17:30 - 6 minutes - 5.67 MBWith the move to first-party data, we are officially in the age of CRM marketing. In this episode, John Lincoln Ignite Visibility CEO will provide you with a month-by-month plan for your CRM marketing program.
Instagram Offers Option to Schedule Posts & Reels - Ignite Friday
November 11, 2022 16:00 - 7 minutes - 7.28 MBThis week: Instagram finally rolls out that long-awaited scheduling feature, YouTube Shorts are viewable on TV, and Twitter users are at an all-time high. Here’s what happened this week in digital marketing.
How to Set Your Site Name on Mobile Search
November 07, 2022 20:45 - 1 minute - 1.26 MBFor the first time ever, you can designate your site name on mobile search within Google. Make sure you indicate your preferred site name using structured data.
Study: 30% of Google Users Unsatisfied with Search Results - Ignite Friday
November 04, 2022 19:30 - 6 minutes - 5.55 MBThis week: Elon Musk floats the possibility of $8/month Twitter verification for everybody, TikTok is out with a holiday marketing guide, and plenty of marketers say it’s harder to meet customer expectations now than it was a year ago. Here’s what happened this week in digital marketing.
3 New YouTube Advertising Strategies To Boost Your Sales
October 31, 2022 19:30 - 3 minutes - 2.89 MBDo you need new ways to reach engaged audiences through YouTube ads? In this episode, John Lincoln Ignite Visibility CEO will share three new ad strategies you need to try to reach engaged audiences.
Uber Ads Are On Their Way - Ignite Friday
October 28, 2022 19:30 - 4 minutes - 4.54 MBThis week: Google will let you target your video ads to people based on their music tastes, a couple of big-tech companies reported earnings, and there’s a new study out about zero-click search results. Here’s what happened this week in digital marketing:
3 Paid Media Tools to Help You Process Your Data
October 24, 2022 19:00 - 3 minutes - 3.41 MBTo win with PPC, you need great data and great paid media tools to process your data. In this video, John Lincoln, a digital marketing expert, will share 3 paid media tools to help you process your data.
Google Introduces Audio Ads to All Advertisers - Ignite Friday
October 21, 2022 19:00 - 6 minutes - 6.19 MBThis week: Google makes it easier for you to reach people with audio ads, WordPress has some updates coming, and Martech spending seems to be dropping in the B2B space. Here’s what happened this week in digital marketing.
2 New Trends Changing Digital Marketing
October 19, 2022 19:00 - 2 minutes - 2.67 MBIn this episode, John Lincoln, a digital marketing expert, will share two new aspects of online marketing to help improve your PPC strategy.
4 Step System for Company Project Management
October 17, 2022 19:00 - 1 minute - 1.81 MBIn today's modern world, everyone deals with project management systems. So, how do you make sure you're meeting your deadlines, staying clear on expectations, and staying organized? In this episode, John Lincoln, CEO of Ignite Visibility, will share the 4 step system he implements at the company in order to keep project management smooth and meet all deadlines.
TikTok is Copying Instagram Now? - Ignite Friday
October 14, 2022 19:00 - 9 minutes - 8.29 MBThis week: YouTube joins the 21st century and supports @handles, TikTok rolls out photo mode, and wait until you hear about how many kids on social media lie about their ages. Here’s what happened this week in digital marketing.
How I Structured My Internal Marketing Team
October 12, 2022 19:00 - 4 minutes - 3.85 MBHow do you structure the perfect internal marketing team? In this episode, Ignite Visibility CEO John Lincoln will discuss 4 key positions you need to cover for maximum returns. If you use this system to set up your internal marketing team, you'll see high-performing and highly profitable teams.
4 Compelling Copywriting Formulas to Win Over Customers
October 10, 2022 20:00 - 4 minutes - 4 MBGreat content comes from compelling copywriting. In this episode, John Lincoln, CEO of Ignite Visibility, will share 4 of our favorite copywriting formulas.
Instagram Introduces 2 New Ad Slots - Ignite Friday
October 07, 2022 20:00 - 9 minutes - 8.4 MBThis week: Elon Musk finally decides to go through with his offer to buy Twitter, Google says to disregard anything about “link juice,” and Instagram is selling more ad inventory. Here’s what happened this week in digital marketing.
5 Ways to Legally Collect Phone Numbers for SMS Campaigns
October 04, 2022 23:33 - 3 minutes - 3.62 MBSMS marketing campaigns are highly profitable, but they come with a lot of red tape. Unfortunately, violating SMS regulations can result in millions of dollars in fines. In this episode, John Lincoln will cover some of the common fines and discuss how to LEGALLY collect phone numbers and execute SMS marketing campaigns.
Core Updates are Officially Over...For Now - Ignite Friday
September 30, 2022 19:00 - 6 minutes - 5.63 MBThis week: TikTok increases video description lengths, YouTube Shorts adds a narration feature, and a couple of recent Google updates have completed rolling out. Here’s what happened this week in digital marketing.
19 Tips For a Powerful Marketing Message
September 28, 2022 19:00 - 6 minutes - 6.29 MBOne of the most important things in marketing is to create a powerful message that really resonates with your customer. In this video, John Lincoln, a digital marketing expert, will cover 19 strategies you can try to create the most powerful marketing message.
How to Run Better Ad Campaigns with TikTok Insights
September 26, 2022 22:04 - 1 minute - 1.44 MBHave you accessed TikTok's Creative Center? In this episode, John Lincoln, CEO of Ignite Visibility, will take a look at TikTok's new tool, that will teach you about advertising insights within the platform on a regional level.
Google's Real Opinion on Low Word Count - Ignite Friday
September 23, 2022 23:32 - 6 minutes - 5.94 MBThis week: Adobe acquires Figma, YouTube wants you to make money with Shorts, and Google has yet another update rolling out. Here’s what happened this week in digital marketing...
Is Your Site Secure? Find Out With Google's New Report
September 21, 2022 20:30 - 1 minute - 1.74 MBGoogle has just released a new report. In this episode, John Lincoln, SEO expert, will discuss the new report that helps you determine whether or not your site is actually secure. Have you heard of HTTPS?
How to Increase Product Visibility on Google
September 19, 2022 20:00 - 2 minutes - 2.13 MBGoogle has announced it is officially expanding its eligibility for Enhanced Product Experience in Google Search through the use of Product Structured Data. Listen to this episode to learn more about product visibility.
Ecommerce Companies Spend 60% More on TikTok Ads in Q2 - Ignite Friday
September 16, 2022 20:10 - 4 minutes - 4.5 MBThis week: Google completes rolling out its Helpful Content update, ecommerce brands ramp up ad spend on TikTok, and Microsoft rolls out multimedia ads for search. Here’s what happened this week in digital marketing.
How To Target B2B Audiences on Facebook
September 14, 2022 19:00 - 1 minute - 1.74 MBFacebook is finally coming out with B2B targeting within its platform. In this episode, John Lincoln, a digital marketing expert, will overview the various targeting options available.
How to Make Videos That Stand Out On Social Media
September 12, 2022 17:00 - 2 minutes - 1.99 MBEveryone makes Facebook and Instagram videos. . . but how do you make them stand out? In this episode, John Lincoln, a digital marketing expert, will share some tips straight from Meta, on creating the best video possible.
Only 20% of SEOs Noticed Ranking Changes After Google's Helpful Content Update - Ignite Friday
September 09, 2022 17:00 - 6 minutes - 5.83 MBThis week: just about 1 in 5 SEOs noticed a ranking change following the Helpful Content update, LinkedIn is working on a post scheduling option, and Google will discontinue ads with landing pages that don’t conform to Better Ads Standards.
Ready for Google's Helpful Content Update? 10+ Questions to Ask Yourself
September 07, 2022 17:00 - 3 minutes - 3.5 MBDo you want your content to be more helpful? Well, Google does! In this episode, John Lincoln, an SEO expert, will give you an overview of Google's latest algorithm update and questions to ask yourself to gauge your progress.
7 Steps to Set Up a Digital Marketing Program
September 05, 2022 17:00 - 3 minutes - 3.7 MBAre you just getting started in digital marketing? Are you looking for a solid strategy? In this episode, John Lincoln, a digital marketing expert, will walk you through his strategy to set up a digital marketing program.
5 New Tips from Google - Ignite Friday
September 02, 2022 17:00 - 3 minutes - 2.81 MBThis week: Hurried viewers are consuming YouTube content at faster-than-normal speeds, Instagram Reels generate the most reach on the platform, and wait until you hear what Google has to say about soft 404s.
What is Attribution for Marketing?
August 31, 2022 16:42 - 3 minutes - 3.23 MBWhat is attribution? In this episode, John Lincoln, a digital marketing expert, will define what attribution is, give some background on the process, and finally explain what metrics you should focus on.
Beginner Digital Marketing Class: What is an Ad Network?
August 29, 2022 16:40 - 1 minute - 987 KBWhat is an ad network? In this introduction to digital marketing class, John Lincoln, a digital marketing expert, will teach you what an ad network is.
Another Big Google Update on the Way - Ignite Friday
August 26, 2022 16:35 - 3 minutes - 2.87 MBThis week: Google will release another black-hat busting algorithm, Search Console now includes more granular Core Web Vitals data, and Twitter offers a few ad tips. Here’s what happened this week in digital marketing.
What is a Channel in Digital Marketing?
August 24, 2022 17:00 - 2 minutes - 2.49 MBDo you know what a channel is in digital marketing? In this episode, John Lincoln, a digital marketing expert, will explain what a channel is, why it's important, and a few of the most popular channels in digital marketing.
How to Enhance Your Digital Marketing Strategy With a CRM
August 22, 2022 19:00 - 2 minutes - 2.49 MBWhat is a CRM? In this episode, SEO expert John Lincoln will explain what a CRM is and all the ways you can use the tool to enhance your digital marketing strategy.
TikTok Replacing Google Search for Local Searches? - Ignite Friday
August 19, 2022 18:45 - 3 minutes - 3.54 MBThis week: TikTok might become a new search engine, U.S. teens like YouTube more than Facebook, and Instagram Reels has a few new features. Here’s what happened this week in digital marketing.