In this quick episode, John will discuss the basics you need to know about Google Tag Manager. Tune in to learn what this Google tool does and why you need it. 


Google Tag Manager is a simple way to add custom code on certain pages of your website. Its main purpose is to help you track data on your website. It also allows you to integrate with various applications that are already a part of Google Tag Manager such as Microsoft Bing Ads, Pinterest, and more.