ROMI vs. ROAS: Marketing Metrics to Drive Your 2021 Strategy
Ignite Visibility University
English - March 16, 2021 22:02 - 5 minutes - 9.92 MB - ★★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Maybe you know what ROMI stands for, but do you understand its importance as a marketing metric? Join John Lincoln in this quick episode as he breaks down the value of measuring the return on marketing investments. Marketing metrics are an important part of driving your marketing plan and strategy in terms of budgets and your bottom line.
You will learn:
1. The Definition of ROMI
2. How to Determine Capital and How to Implement that Into Your Marketing Strategy
3. Case Example: Outsell's Study & Findings on ROMI
4. ROMI Equation Breakdown & Example
5. The Importance of ROMI Calculation in Both Short and Long-Term Marketing
6. Comparisons: ROMI vs ROI and ROMI vs ROAS