Growth Enablement Madness
36 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 3 ratingsIn modern business, success is measured by growth. But how should businesses enable themselves to efficiently grow? There are so many answers to that question that it can make you feel crazy! The Growth Enablement Madness Podcast, hosted by BrainSell Founder Jim Ward, offers a go-to source for growth enablement strategies, stories, and technologies.
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Episodes
Scaling Your Business With Cloud ERP
March 26, 2024 09:00 - 35 minutes - 80.7 MBDuring this episode of the Growth Enablement Madness podcast, our host, Jim Ward, sits down with Acumatica CEO John Case to talk about how companies are growing and scaling with cloud-based ERP. They discuss how Acumatica is transforming cloud-based ERP with security, scalability, and accessibility. Listen in to learn about how: Acumatica can help customers reduce inventory levels and orders through better data-driven predictability, saving 10-20% of costs. Acumatica allows dee...
Scaling Growth with HubSpot Academy
February 27, 2024 10:00 - 35 minutes - 81.5 MBDuring this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Kyle Jepson, the first evangelist at HubSpot Academy, leading the charge in creating educational content and acting as a bridge between HubSpot's product team and customers. They unravel the secrets to leveraging HubSpot's powerful tools and strategies for accelerating business growth. Listen in to learn about how: HubSpot focuses on user experience and adoption to help businesses scale th...
A Practical Guide to Cognitive AI
December 19, 2023 10:00 - 32 minutes - 75 MBAI has become an integral part of our lives, impacting various industries and revolutionizing the way we interact with machines. With cognitive AI you can enhance decision-making, automate complex tasks, and unlock new possibilities in business functions like sales, finance, marketing, and more. Listen in as we unravel the secrets behind this transformative technology. During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Chris Seferlis, Techn...
Top 5 Reasons Why You Should Host Your ERP in the Cloud
November 28, 2023 10:00 - 14 minutes - 33.4 MBAre you prepared to revolutionize your operations management? Look no further than migrating your ERP system to the cloud. Cloud-hosted ERP empowers growth-focused businesses to achieve unparalleled operational efficiency and scalability. You can experience a new level of productivity and flexibility with cloud-based ERP solutions. Still unsure whether the cloud is right for you? During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with BJ O’Reill...
Generative AI in Sales: Rethinking Prospecting Strategies
October 31, 2023 09:00 - 43 minutes - 100 MBAs businesses strive to stay competitive in an ever-evolving digital landscape, the integration of AI has become increasingly crucial in driving sales success. Generative AI, a subset of AI that focuses on creating new and original content, is poised to play a pivotal role in transforming how sales professionals engage with their prospects. During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with John Barrows, industry thought leader and author o...
ADHD at Work: Strategies for Success and Accommodations
October 17, 2023 09:00 - 31 minutes - 73 MBWhile ADHD can present its challenges, it is vital to acknowledge the unique strengths and abilities that individuals with ADHD bring to the table. To create an inclusive and supportive work environment, employers and colleagues need to understand the impact of ADHD and implement strategies for success. In the third part of our conversation with James Ochoa, we explore practical strategies and accommodations that can empower individuals with ADHD to thrive in their professional li...
The Power of AI in CRM & CX
September 26, 2023 09:00 - 22 minutes - 50.7 MBAI has emerged as a powerful tool in transforming how businesses approach CRM and Customer Experience (CX). With its ability to analyze vast amounts of data, make accurate predictions, and automate processes, AI has become an invaluable asset for companies striving to create personalized customer experiences and drive growth. During this episode of the Growth Enablement Madness podcast, host Jim Ward chats with Rich Green, CTO at SugarCRM. The pair discuss the immense power of AI i...
Traits, Diagnoses, and Strategies for Leaders with ADHD
August 29, 2023 09:00 - 35 minutes - 80.9 MBIn part two of our conversation with James Ochoa, we dive deeper into the world of business leadership and ADHD. James, an expert in ADHD management and leadership, shares insights on identifying traits of leaders with ADHD, the diagnosis process, and how ADHD can impact one's ability to lead effectively. During this episode of the Growth Enablement Madness podcast, our host Jim Ward and James explore strategies for working with leaders with ADHD, problem-solving techniques, challe...
Partnering with Diverse Businesses to Fuel Growth
July 25, 2023 09:00 - 21 minutes - 50.2 MBWhen considering business growth opportunities, partnerships with diverse businesses are an increasingly promising prospect.By collaborating with diverse businesses, you not only promote inclusivity; but you can also bring fresh perspectives, innovative ideas and unique experiences to the table. During this episode of the Growth Enablement Madness podcast, our host Jim Ward chats with Heather Cox, Co-Founder of Certify My Company. With a proven track record of transforming Fortune...
Knowing Yourself: How ADHD Impacts Business Growth
June 27, 2023 09:00 - 29 minutes - 68.1 MBOn our show, we usually talk with authors and technology companies about how to grow and scale businesses. But for this episode, we're talking to James Ochoa, a licensed professional counselor who helps adults with ADHD overcome challenges and pursue their passions. He uses imagination, life history, and inner resources to help his clients. James has worked with executives, indie film producers, college students, and religious leaders. He's also an author working on a book about han...
Putting the Data to Work for Your Business
March 28, 2023 09:00 - 14 minutes - 34 MBFeaturing: Tony Berry, Co-Founder, Interloop.ai Do you feel like all of the data your business is collecting needs to be doing something to help you grow and scale? Are spreadsheets and analyses showing no precise insights on how to boost the efficiency of your operations? If so, it's time to put all that data to work for you. Understanding how to analyze and use the key figures will give a clearer direction on where improvements can be made – resulting in more success for your bus...
What Does Growth & Scale Mean to Private Equity Orgs?
December 13, 2022 14:24 - 29 minutes - 68.3 MBRichard Perez is the Lead Advisor for the Sales and Go-To-Market Practice for the Operational Excellence Practice. Prior to joining Apax, he was an independent consultant advising organizations across different industry segments, small and large, focusing on growth strategy and revenue operations. Richard has spent most of his 25-year career in high-growth environments, including several years at the Corporate Executive Board (now Gartner) and the Business Talent Group. During this...
How to Ensure a Fool-Proof CRM Implementation
November 08, 2022 10:00 - 23 minutes - 52.8 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Liz Saville, Senior Solutions Consultant at BrainSell. We discussed why most CRM implementations fail, as well as the additional problems that usually arise during these types of projects. We also shared our perspective of BrainSell’s Solution Blueprint methodology and how it helps alleviate those implementation concerns right from the start. Other talking points from the episode include: The crucial roles ...
How to Increase Leads Through Trust in the New-Normal
October 11, 2022 13:37 - 42 minutes - 96.7 MBFeaturing: Marcus Sheridan, Author of “They Ask, You Answer” In this episode of the Growth Enablement Madness podcast, we sat down with Marcus Sheridan, Industry Thought Leader, Speaker, and author of "They Ask, You Answer.” We discussed what buyer trust looks like in today’s business world, as well as how it’s a customer experience disruptor in a post-COVID world. We also took an in-depth look at the “They Ask, You Answer” methodology and how companies can make it a part ...
How Discipline & Consistency Sets You Free
September 13, 2022 09:00 - 37 minutes - 85 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Mike Paton, Industry Thought Leader, Speaker, and author of the upcoming book "Process: How Discipline and Consistency Will Set You and Your Business Free." We discussed Paton's new book and how his work with Gino Wickman's Enterprise Operating System (EOS) has evolved along with the market. We also talked about businesspeople's fears when reassessing their business processes—and how a consistent game plan ca...
Building an Inbound Organization (feat. Dan Tyre, Inbound Organization)
August 09, 2022 09:00 - 48 minutes - 110 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Dan Tyre, an industry thought leader and author of the book "Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles." We discussed how businesses can get started building inbound strategies that go beyond the marketing department. We also discussed what inbound truly is (and isn’t) and where focus points should be if you want to grow and scale your business with an in...
Improving Your Customers' Lives (feat. Lisa McLeod, Selling with a Noble Purpose)
July 13, 2022 09:00 - 43 minutes - 99.6 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Lisa McLeod, an industry thought leader and author of the book "Selling with a Noble Purpose." We discussed how business leadership has changed over the years and how having a noble purpose is vital now more than ever. We also discussed how work has changed for everyone and how we can ensure employees don't lose sight of the customer.
The Leadership Approach to Growth (feat. Shruti Kapoor, Wingman)
June 14, 2022 09:00 - 27 minutes - 62.7 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Shruti Kapoor, CEO of the conversation intelligence and sales education platform Wingman. We discussed Shruti's leadership approach to promoting growth and scale at Wingman, as well as how the platform helps sales leaders promote their team’s professional growth. We also discussed the role of data and AI in modern business growth, specifically around strategic decision-making and simplifying sales workflows. ...
Training Sales to Scale (feat. Joe Ippolito, Sandler Training)
May 10, 2022 09:00 - 30 minutes - 69.8 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Joe Ippolito, Principal for Sandler Training. We discuss the Sandler approach to sales training and how it differs from other traditional approaches. We also talk about how Joe has seen many companies across a variety of industries scale their sale initiatives through proper training. Other talking points during the show include: How the sales process has evolved over the last several years, along with wh...
Moving to a Subscription Model (feat. Anne Janzer, Industry Author & Thought Leader)
April 12, 2022 09:00 - 37 minutes - 86.7 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Anne Janzer, of Acme Company. We discussed her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, and why the businessworld is gravitating towards this type of model. We also discuss why subscription models work so well for growing businesses, whether they be new startups or long-time mid-market companies looking to move up market. Other talking points during the show inclu...
Contextual Chatbot Strategy (feat. Eliav Cohen, The Bot Lab)
March 08, 2022 10:00 - 36 minutes - 82.8 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Eliav Cohen, Founder of The Bot Lab. We discussed how chatbots position companies to fuel growth and scale across multiple business functions. We also discussed how businesses can incorporate chatbots into their business strategy that provides a personalized experience for each customer. Other talking points during the show include: What most businesses are overlooking with chatbot usage in modern go-to-m...
‘Scaling Up’ with Club Colors
February 08, 2022 10:00 - 34 minutes - 80.1 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Jeff Baumet, Co-CEO at the branding solutions company Club Colors. We discussed what Jeff and his team were doing to position themselves for growth with a “scaling up” mentality. We also discussed how Club Colors fared during the COVID-19 pandemic, as well as lessons learned from working with BrainSell on a migration to a new ERP solution. RELATED LINKS Connect with Club Colors on LinkedIn. Learn more ...
AI and Accounting (feat. Aaron Harris, Sage)
January 11, 2022 10:00 - 38 minutes - 87.3 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Aaron Harris, Global CTO at Sage. We discussed what Aaron has learned during his time at Sage and what comes to mind when he reflects on his work. We also discussed how AI trends are impacting the growth and evolution of Account and ERP solutions for growth-focused businesses, as well as how it is one of the most exciting factors helping companies grow at scale. Other talking points during the show include:...
Letting the Tech Do the Work (feat. Craig Charlton, SugarCRM)
December 06, 2021 14:31 - 43 minutes - 101 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Craig Charlton, CEO of SugarCRM. We discussed Sugar’s recent branding and positioning change and how Craig has seen the software industry evolve during his time at the company. We also discussed how SugarCRM envisions itself enabling your customers and potential customers to grow their business.
The Back Office in SMB Growth (feat. Nancy Harris, Sage)
November 09, 2021 10:00 - 31 minutes - 72.3 MBIn this episode of the Growth Enablement Madness podcast, we sat down with Nancy Harris, the EVP for Sage North America. We discussed how SMBs are rebounding in this economy after the pandemic, as well as the important role back-office teams play in it. We also discussed Nancy’s upcoming retirement and hear her reflections on the ERP world during her time at Sage. Other talking points during the show include: How the Sage product has evolved to strengthen accountants with automati...
Demystifying the ‘Dark Funnel’ (feat. Latané Conant, 6sense)
October 12, 2021 09:00 - 42 minutes - 96.6 MBIn this episode of the Growth Enablement Madness Podcast, we sat down with Latané Conant, Chief Market Officer at the account engagement platform provider 6sense. We discussed the reception of her recent book, which covers the next generation of account-based sales and how companies can battle the “Dark Funnel” to engage buyers when and where they want. Other discussed during the episode include: What exactly the “Dark Funnel” is, why companies tend to lose buyers there, and how t...
Climate-Friendly Business Growth with Enough.co
September 14, 2021 09:00 - 36 minutes - 84 MBIn this episode of the Growth Enablement Madness Podcast, we sat down to chat with Laura Fitton, the Founder of Enough.co! Laura helps companies better understand how their earnings, spending, savings, and investments impact the ongoing climate crisis. The goal is to help educate businesses on climate-friendly business growth with the hopes of slowing, stopping, and eventually reversing the climate crisis. Other topics discussed during the podcast include: Why it is vital for comp...
Finding Business Purpose Post-Pandemic (feat. Todd Caponi, Sales Author & Thought Leader)
July 13, 2021 09:00 - 38 minutes - 35.1 MBIn case you’ve been living under a rock, the COVID-19 pandemic caused rampant disruption within the business community. As offices closed and some employees began to work remotely, businesses rapidly began looking for ways to compensate for the uncertainty impacting everyone’s lives. Industry expert, author, and thought leader Todd Caponi says that we’re now in an era where the emotional cost of change is “zero.” Changing jobs is like changing your cable provider. So, how do busine...
Growth & Scale with Cloud-Based Telephony (feat. Gianna Scorsone, Aircall)
June 08, 2021 15:19 - 24 minutes - 55.3 MBMoving to the cloud gave growth-focused businesses a wealth of data to help fuel their go-to-market initiatives. With traditional technology like telephony now grabbing a firm hold of the Cloud, there is even more data for growing businesses to use. As the GM and Head of North America at Aircall, Gianna Scorsone is at the front of the charge helping educate companies on the growing importance of data-fueled businesses. Tools like Aircall make it easier for salespeople and other us...
Growth for Growth’s Sake (feat. Ed Kless, Sage)
May 11, 2021 09:00 - 36 minutes - 33.6 MBA growth mindset is vital to continued success in modern business. However, focusing solely on growth is not the best way to streamline your business for continued success in the future. As the Senior Director of Partner Development and Strategy for North America at Sage, Ed Kless develops and delivers the curriculum for the Sage Consulting Academy, a course designed to educate Sage Software partners on the art and practice of small business consulting for growth-focused organizati...
Offering High-Definition Customer Experiences (feat. Clint Oram)
April 13, 2021 09:00 - 43 minutes - 39.7 MBTo successfully position your company to grow and scale, you must have to know your customer. No, we don’t mean “know of” them. We mean that you must have a 360-degree customer view with crystal-clear fidelity. This allows businesses to offer a high-definition customer experience (HD-CX) that enables companies to rewind to the past, gain better situational awareness about the present, and make data-driven decisions for the future. Clint Oram, Co-Founder & Chief Strategy Officer at ...
Aligning Functional & Business Growth Strategies (feat. Carter Hinckley)
March 09, 2021 10:00 - 23 minutes - 54.2 MBBusiness growth strategies are an endeavor that executives cannot take lightly. Business leaders must align the entire organization for the initiative to bear fruit. But many businesses tend not to incorporate their functional business efforts into their growth strategies, leading to unnecessary hurdles, growing pains, and limited results. Carter Hinckley, Chief Marketing Officer at Blue Ridge Partners, has spent years focusing on helping companies improve their revenue engine thro...
Modern Prospecting & Selling (feat. Becc Holland & John Barrows)
February 09, 2021 10:00 - 31 minutes - 28.5 MBIt feels like it was only yesterday when we began to see the significant impact COVID-19 has had on the world. One year later, we are continuing to find ways for businesses to move forward and drive growth in a rather uncertain climate. Becc Holland, Founder of Flip the Script and former Head of Sales Development at Chorus.AI, and John Barrows, industry thought leader and CEO and Founder of JB Sales, recently participated in BrainSell’s Watercooler Series, where we talk shop and hi...
Augmenting Growth-Focused Businesses with AI (feat. Jim Kaskade, Conversica)
January 12, 2021 10:00 - 40 minutes - 93.3 MBArtificial intelligence (AI) and machine learning (ML) have gotten their fair share of buzz in the business world over the past decade. That buzz can be labeled both positive and negative; however, industry experts agree that AI and ML have changed the game for businesses looking to grow efficiently. Jim Kaskade, CEO of the conversational AI company Conversica, is at the front of the pack when it comes to uncovering AI's real role in the evolving workplace for modern and growth-fo...
Becoming a Data-Driven Company (feat. Jordan Berry, Interloop)
December 08, 2020 10:00 - 22 minutes - 42.8 MBUsing valuable data and insights to make strategic growth decisions is vital to being successful with your efforts in modern business. Businesses that do not prioritize their data strategy are in for a world of struggle in coming quarters and years. For Jordan Berry, one of BrainSell’s go-to data analysts and Co-founder of Interloop.ai, companies must be forward-thinking with their data initiatives to ensure investments and processes reap the most benefit—and drive growth from the s...
All-in-One Marketing Automation & Becoming a Force Multiplier (feat. Nick Ezzo of Auditoria.ai)
October 30, 2020 02:38 - 34 minutes - 63.4 MBNormally, tech drives business decisions. This is especially true for the marketing automation space, where many people tend to invest heavily in a solution that they are not maximizing to their fullest potential. But Nick Ezzo, VP of Marketing at the finance and ERP automation company Auditoria.ai, has found a unique way to turn his colleagues in the marketing department into a force multiplier that leads the company to profitability through the help of all-in-one automation. Duri...