Moving to a Subscription Model (feat. Anne Janzer, Industry Author & Thought Leader)
Growth Enablement Madness
English - April 12, 2022 09:00 - 37 minutes - 86.7 MB - ★★★★★ - 3 ratingsManagement Business Technology growth enablement business leadership business technology marketing sales finance customer support Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Contextual Chatbot Strategy (feat. Eliav Cohen, The Bot Lab)
In this episode of the Growth Enablement Madness podcast, we sat down with Anne Janzer, of Acme Company. We discussed her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, and why the businessworld is gravitating towards this type of model. We also discuss why subscription models work so well for growing businesses, whether they be new startups or long-time mid-market companies looking to move up market.
Other talking points during the show include:
RELATED LINKS
Connect with Anne on Twitter and LinkedIn. Take a look at Anne’s published books and blogs.Check out the BrainSell blog for all things Growth Enablement! Intro and Outro music by Sam Ward.