Growth & Scale with Cloud-Based Telephony (feat. Gianna Scorsone, Aircall)

Growth Enablement Madness

English - June 08, 2021 15:19 - 24 minutes - 55.3 MB - ★★★★★ - 3 ratings
Management Business Technology growth enablement business leadership business technology marketing sales finance customer support Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Growth for Growth’s Sake (feat. Ed Kless, Sage)

Next Episode: Finding Business Purpose Post-Pandemic (feat. Todd Caponi, Sales Author & Thought Leader)

Moving to the cloud gave growth-focused businesses a wealth of data to help fuel their go-to-market initiatives. With traditional technology like telephony now grabbing a firm hold of the Cloud, there is even more data for growing businesses to use.

As the GM and Head of North America at Aircall, Gianna Scorsone is at the front of the charge helping educate companies on the growing importance of data-fueled businesses. Tools like Aircall make it easier for salespeople and other users to track engagement with prospective customers and offer more genuine, contextual customer experiences.

In this episode of the Growth Enablement Madness Podcast, our host Jim Ward and BrainSell’s VP of Marketing Sarah Reed sit down with Scorsone to discuss how Aircall is leveraging data and insights to help its customers grow. The group also discusses what is going on at Aircall and how they are building a cloud-based call center for growth-focused businesses.

Other discussion topics from this episode include:

What growth enablement means to Gianna in her own words! The overwhelming amount of data that can be collected from a cloud-based telephony system. How Aircall is positioning itself as a growth enablement partner for its clients.