Goals Profits & Soul Business Show
27 episodes - English - Latest episode: 10 months ago - ★★★★★ - 2 ratingsExpert business advice for purpose-driven, profit focused entrepreneurs, and the synergy of soul and success.
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Episodes
Monthly QA with Jennifer September 2023
September 18, 2023 01:25 - 32 minutes - 29.7 MBHere are the questions for this GPS Business Podcast Q&A: Do I need to get capital or a loan to start a business? Depends on the kind of business – if you are producing or manufacturing or selling products that you have to make then yes you will need start-up capital. What’s the best way to start making money in a business? This is a great question because every single business coach in the industry today never talks about this. They refer to profits (when they mean revenues) and wave...
My Honest Bschool Review
February 13, 2023 19:00 - 19 minutes - 18.1 MBI just made my final $239 payment for B-School and I could not be more relieved. Every month I have been dreading having to pay for the program that I haven’t accessed in months and that I have my regrets about signing up for. I tried the B-School experience because I wanted to learn some new marketing techniques and to see if I could improve my business processes. Since I have been online since early 2004, I have experienced a lot of changes in the online world. I was open to learning new s...
5 Things You Need for Business Startup Success
November 16, 2022 21:17 - 17 minutes - 15.9 MBThinking about starting a business? Here are 5 things you need to do for a quick, successful startup. Monday Motivation is you business training resources with tips, tactics, and training to start your business the 'cash flow to profit' way, with Jennifer Hoffman, the iconic business expert and cash flow catalyst with the intuitive advantage. 5 things you need to do for a quick, successful startup 1. Implement a cash flow plan from the start. You do not have to provide expensive courses, ...
What you Need to Know About Contracts
October 28, 2022 04:54 - 15 minutes - 14 MBI have been wanting to talk about this topic for a while because of a troubling practice I see with many coaches and business owners in the online space regarding how they are using contracts as an extortion tool to force their clients to pay. A few months ago I received an email from a group called ‘Team Irvine’. This is the company of Dr. Shannon Irvine, who practices neuroscience. The email demanded payment in full for a contract I was a signator to, claiming I was in arrears and if I d...
5 Ways to Make Your Website Customer Friendly
July 25, 2022 04:00 - 29 minutes - 27.1 MBA website is essential for today is the first exposure that a potential client or subscriber has to you and to your products and services. So you want their experience to be easy, memorable for its content and not its frustrations (people remember these things – let me share my Ruby Tuesday story), and you want them to return. With so many websites on the internet, over 2 billion, there are many people who offer similar products and services and you want your visitors to stay on your websit...
Marketing and Sales Basics
July 20, 2022 12:00 - 26 minutes - 24.5 MBDoes the word marketing fill you with fear? Do you dread the word sales in the same way and get stuck in that process? Marketing and sales have been so over hyped and misrepresented in the online industry. Let me begin this discussion by advising you that marketing is not sales although marketing is related to sales And sales is not marketing although you need some kind of marketing effort to generate the interest required to make a sale. Marketing means ‘bringing your goods and services t...
Should You Bring Family Into Your Business
September 06, 2021 21:39 - 32 minutes - 29.9 MBShould you involve family in your business? You have a business and family members want to get involved or you want to give them an opportunity to use their skills with your customers Key decisions and things you must do before allowing family members to work with you in your business. Know what it is they have the skillset to do clearly define the role and make it legal What to do to ensure your business success always make a contract and make sure you keep control of your business Im...
Why You Need a Terms of Use Statement In Your Business
June 30, 2021 21:03 - 26 minutes - 19.1 MBTerms of Use in your Business These are guidelines for operations Let customers know what to expect when doing business with you Protects you from legal liability when enforcing a policy or in the cast of customer legal action Can and should include: 1. A Privacy policy – this is required by some countries and institutions and is required by most state and federal law Should state how you handle customer data and that you do not sell or share it Copyright policy – affirms your copyri...
Case Study: Is this business profitable?
April 15, 2021 16:34 - 30 minutes - 22.4 MBProfit and profit margins are the most important business metric yet no one teaches them (except me) and no one talks about them in the right way Revenues are not profits – anyone who says this is not an experienced, educated, and authentic business coach. -- Revenues are money that comes into your business via sales -- Profits are what is left over after expenses Profits formula is Profit = revenue – expenses - this is accounting 101 Revenue is dependent on sales and how you mark...
Your Top 10 Business Questions Answered
March 31, 2021 19:48 - 36 minutes - 25.8 MBYour top 10 questions answer with strategies and tips to overcome your anxieties, doubts, and fears so you can get your business started. Here are the questions I answer in this Q&A podcast: 1. How can I go from my job to starting a business and replace my income (plus some)? 2. Should I offer discount, free services, or trade? 3. What’s the best social media platform to use? 4. How do I stay motivated? 5. How do I make money in my business when I’m just starting up? 6. What is th...
How to Get Guests Spots on Popular Blogs and Podcasts
February 24, 2021 21:21 - 23 minutes - 18.3 MBBlogs and podcasts are really popular and some have millions of listeners, thousands of downloads, and get a lot of attention. This is a new type of celebrity called an influencer – when these people showcase a product, service, or person, they can gain instant celebrity and become very popular. What if you could get the attention of these bloggers and podcasters by being a guest on their podcast or a guest writer on their blog? Would that help your business? Probably. Getting recognition...
Stop Imposter Syndrome - The Real Issue is Approval Anxiety
February 17, 2021 22:51 - 28 minutes - 21.1 MBImposter Syndrome is the new buzzword that everyone is talking about, using it to describe the fear that they do not deserve their success. But it’s being used by unscrupulous internet marketers and mavens to sell gullible people their products and services to overcome the imposter syndrome they believe they have. In today’s Goals, Profit & Soul podcast we’re going to talk about Imposter Syndrome, what it really refers to and what we should be focusing on instead. Imposter Syndrome, also ca...
Case Study: Should you Raise Your Rates?
January 17, 2021 05:14 - 21 minutes - 16.4 MBYou hear it all of the time from business coaches, you need to raise your rates. But if you do that without considering the needs of your market and their willingness and ability to pay a higher rate for your products and services, you may find that raising your rates decreases overall sales and negatively impacts your profits. How do you price your products and what criteria do you use to select your pricing? You can choose whatever price you want, from free to $1 to $100,000+ Some peop...
3 Stages of Business and 4 Phases of Profitability
January 13, 2021 21:49 - 28 minutes - 21.6 MBWhat's all the hype about business phases and stages now? I listened to a podcast where the host was describing the 8 phases of business. As she rambled on I was thinking 'this is way to complicated and unnecessary.' There are only 3 stages of business that any business owner or entrepreneur needs to be concerned with - startup growth empire and within each one is a range of characteristics that you can expect to happen and with the right tools and training, can deal with. Then ther...
Success Tips for 2021
November 30, 2020 14:00 - 16 minutes - 12.5 MBFirst I want to address 5 market issues you need to be aware of to make the most of the opportunities in 2021. Paying attention to these 5 things may help make this next decade a profitable one for you, so you can best serve your clients and ensure your own profitability. 1. The markets are not saturated, consumers are more educated and want more specific products and services from authentic and aligned providers they feel connected ti and who meet their needs. In the early internet ...
How to Write and Publish Your Book in 90 Days or Less
November 12, 2020 00:22 - 34 minutes - 25.1 MBI tried to publish my first book in 2000, no one would represent it because they thought I didn’t have the credentials to write it. It was a book on alternative health treatments, a topic I have researched for 3 decades. Recently, I wrote my 8th book in a weekend, published it in 15 minutes and it was a best seller – my 8th best seller as each of my books has reached best seller status. I’m going to tell you how I did that and how you can do it too. A lot has changed in the publishing world ...
Choose the RIGHT Client to Avoid 'perfect client' mistakes
November 02, 2020 22:24 - 20 minutes - 14.9 MBUnderstanding the client you serve in your business means the difference between making money and going broke. Get the client wrong and even with the best product or service, you will spend a lot of time chasing clients, wasting money on ineffective marketing, and being frustrated every month as you try to reach that ‘6 figure goal’ and never achieve it. With so much really bad business advice focused on list building, mindset, upleveling, scaling, kickstarting, driving, high ticket, high ...
7 Tech Appplications You Need in Your Business
October 21, 2020 22:38 - 31 minutes - 23.5 MBWhen I started my business in early 2004 websites were hard to develop and very costly, email systems were just starting out, there was no video our zoom or social media We used instant teleseminar and email to teach We used password protected website pages to share materials You hoped people signed up for your mailing list and the only way to reach them was to reach out via free courses and webinars, word of mouth and referrals In 2005 I added 1000 people to my mailing list in ...
5 Action Items you should be doing in your business now
October 17, 2020 03:34 - 39 minutes - 29.5 MBWhile there is so much focus on mindset, list building, and other strategic suggestions, the tactical processes that actually keep your business running, your cash flow flowing, and the profits rising are rarely mentioned. Well you will hear about them in today's podcast because you're going to get 5 actionable items you can implement starting today that will accelerate customer connection and interaction, with the ultimate goal of creating stronger relationships with your customers. And t...
Boundaries, Crossed Lines & Avoiding Customer chaos
October 02, 2020 02:03 - 38 minutes - 28.5 MBHow do you avoid customer chaos and cash flow calamities in your business? You have strong business and personal boundaries. Boundaries are important in business, both personal and those you use in your business. they determine how you run your business, how you interact with customers, and how your customers interact with you. Boundaries help you manage your life and your business and they help you manage your energy and your business. In this episode you learn the 3 keys to personal an...
When copyright infringement happens to you Pt 3 - a true story
September 25, 2020 20:55 - 24 minutes - 18.2 MBSince February 2004 I have written a widely shared blog with over 5 million weekly readers. I have written over 5,000 articles, hosted over 400 radio shows, written 8 books and have a strong social media presence. I produce a lot of content. But while my content is available to my audiences, it is not to be illegally used in someone's programs, on their blog, podcast, or in their work. In this episode, which is part 3 of my Copyright Infringement and Theft of Intellectual Property series, I...
Copyright Infringement Part 2 - What to do to protect yourself
September 25, 2020 18:31 - 31 minutes - 23.3 MBIn Part of of my series on Copyright Infringement and theft of IP, I talk about how it happens and what to do when it happens to you. While you'll be angry and feel violated (and rightly so), you need to take some action first, before firing off that angry email, to prove your case. Here are some highlights from this episode: 1 Keep a record of what you write on your blog or publish. It's easy to do, write your content in a word document which has a date/time stamp. You should be doing th...
Copyright Infringement Pt 1 - The Ugly Truth about Content Theft
September 18, 2020 05:17 - 14 minutes - 10.3 MBNo one wants to believe that someone could take their content and use it in their own business but it happens all of the time. This is part 1 of a 3 part series and you'll learn how copyright infringement happens, who it's happening to, and why it's such an important problem today. copyright (2024) by Jennifer Hoffman. All US and international rights reserved. Copy by Jennifer Hoffman Narration by Jennifer Hoffman Artwork by Jennifer Hoffman No part of this work may be shared in any ...
Copyright Infringement - The Ugly Truth about Content Theft
September 18, 2020 05:17 - 14 minutes - 10.3 MBNo one wants to believe that someone could take their content and use it in their own business but it happens all of the time. This is part 1 of a 3 part series and you'll learn how copyright infringement happens, who it's happening to, and why it's such an important problem today.
Copyright Extortion - What every content creator needs to know about this scam
August 29, 2020 16:00 - 22 minutes - 20.5 MBIf you are a content creator, blogger, or author or you post any original content on your website, blog, or social media and you use images with your content you need to know about copyright extortion. This is abuse of copyright law by image providers to extort money from people who use their images without permission. I know about this because it happened to me and I share my story as well as define this scam and tell you how you can avoid getting caught in it. copyright (2024) by Jenn...
Why Going Paperless May be Bad for Your Business
August 26, 2020 22:50 - 19 minutes - 17.5 MBGoing paperless is a bad idea for most entrepreneurs. While wanting to save the environment is a noble cause, when it comes to preserving your business records, practicality, logic, and common sense must prevail. If you're going to go paperless you must have an easily accessible, redundant, multi-level storage system in place that allows you to preserve and access your financial records. If you are ever the subject of an IRS demand letter you must prove that you do not owe any taxes by pro...
Money Matters and the New Congruent Wealth Paradigm
August 26, 2020 22:38 - 30 minutes - 27.9 MBMoney is an area few entrepreneurs want to address because many do not make any money, especially in the coaching industry. In this episode I'll talk about why the 'money mindset' paradigm is creating more problems for entrepreneurs and how to expand it into a 'wealthset' mode to allow for growth and prosperity. You'll learn how you can use this expansion of mindset into wealthset and the power of your intention to turn your cash problems into cash flow. For more information about our high ...