Getting Granular
44 episodes - English - Latest episode: 23 days ago - ★★★★ - 9 ratingsWelcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.
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Episodes
PPC Origins - Jeannot Delugeau
April 04, 2024 20:56 - 36 minutes - 33.3 MBWelcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights. Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media. Jeannot’s Background (00:37): Discussion on Jeannot’s roots, his move to North Carolina, and eventual return to Milwaukee to join Granular. Entering PPC and Digital Marketing (02:15): Jeannot shares his entry int...
PPC Origins - Lauren Roloff
February 20, 2024 10:00 - 25 minutes - 23.1 MBGet to know Lauren in 139 seconds (00:24) Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41) Interest in PPC sparked during college through marketing programs. (02:41 - 03:49) Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53) Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46) Importance of organization, clear communication, ...
The Ins & Outs of Meta Business Manager
June 28, 2023 20:06 - 23 minutes - 21.5 MBWhat are we talking about today? (00:46) What is Meta Business Manager? (02:05) Why do you NEED Meta Business Manager (03:51) How to check and see if you have Meta Business Manager setup (07:35) HORROR Story #1 of not having a Business Manager setup (10:16) What to do if your page is owned by someone may not know or you can not contact (14:14) Chris's shameless plug for LinkedIn Business Manager (16:00) HORROR Story #2 of not having a Business Manager setup (16:20) HORROR Story #3 o...
Ad blocking within Instagram. Is it a good idea?
January 11, 2023 11:05 - 40 minutes - 37 MBHow this thought experiment came to be (01:24) The thought experiment setup (07:23) TL:DL - setup summary (11:00) Learnings from the setup (11:25) Ads are being served (15:00) Week 1 - feels oh so right (17:57) Week 2 - it starts to get spicy (20:12) Week 3 - the wheels are now off the bus (26:40) Wrapping up the takeaways (31:50) Email us at [email protected] Follow us on Facebook and Instagram
PPC Origins - Megan Klein
December 28, 2022 05:00 - 21 minutes - 19.7 MBGet to know Megan in 107 seconds (1:53) Poli Sci? Nah. PPC? Yes, please. (3:40) The selling points of making PPC a career (4:44) Where PPC was when Megan got her start (6:50) What brought Megan to Granular (8:17) The Granular difference and culture (10:11) Megan’s method to client relationships (13:00) To the future! Where Megan thinks PPC is going (15:40) Bonus: a quick philosophy lesson (18:40) Email us at [email protected] Follow us on Facebook and Instagram
A Deep Dive into Programmatic - Part V Audio Advertising)
August 02, 2022 21:42 - 27 minutes - 25.4 MBWhat makes up Programmatic audio (01:37) How is it different than a traditional radio buy (02:21) Podcasts - a special snowflake (03:22) Examples within the world we live (04:47) Positives of advertising on a podcast (06:01) Downsides to advertising on a podcast (09:06) A peak inside podcast targeting and purchase options (10:12) Positives of Programmatic audio (14:41) Why you may not want to use Programmatic audio (22:04) Final thoughts! (25:23) New to Programmatic? Check out...
A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)
July 19, 2022 09:00 - 16 minutes - 14.9 MBGeofencing vs. geoframing vs. geotargeting What is geofencing? (01:28) What is geoframing? (03:11) What is geotargeting (display)? (04:17) Real-world examples (04:46) The Pros of each tactic (09:01) The challenges of each tactic (11:43) Episode wrap-up (14:55) New to Programmatic? Check out our primer episode Email us at [email protected] Follow us on Facebook
A Deep Dive into Programmatic - Part III (OOH)
July 05, 2022 15:41 - 14 minutes - 19.9 MBWhat is Programmatic OOH? (00:50) Is OOH suited for certain industries? And examples of where to best utilize OOH (02:49) In’s and out of the alternative OOH channels (04:32) The less common channels (05:15) The benefits of leveraging Programmatic OOH Advertisement (06:18) Potential downsides of OOH Advertising (10:07) The final takeaway (12:56) New to Programmatic? Check out our primer episode Email us at [email protected] Follow us on Facebook
A Deep Dive into Programmatic - Part II (KPIs)
June 21, 2022 09:00 - 15 minutes - 20.9 MBA high-level look at what is a KPI (01:17) The KPIs of OTT & CTV (03:39) The main KPIs of audio (09:41) The main KPIs of display & native (12:36) The main takeaway (13:54) New to Programmatic? Check out our primer episode Email us at [email protected] Follow us on Facebook
A Deep Dive into Programmatic - Part I (CTV, OTT)
May 24, 2022 09:00 - 24 minutes - 33.2 MBThe basics of CTV and OTT (01:25) Real-world examples of CTV and OTT (03:12) How cost and placements help drive your video advertisement marketing plans (04:13) Gauging performance and KPI’s (06:30) Placement Strategy (08:14) Direct vs Trade Desk (9:30) What are the pros of CTV & OTT (10:30) Potential downsides to CTV & OTT (15:55) How does Traditional TV advertisement work within Programmatic (19:58) TL;DL - closing thoughts and the main takeaway (21:58) New to Programmatic? Chec...
PPC Origins - Mike Schuerman
May 10, 2022 09:00 - 38 minutes - 52.4 MBSo you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process. Step 1 - Meet Mike (01:13) Step 2 - Explore how to travel from journalism to a paid search career (04:13) Step 3 - View the paid search landscape through Mike's eyes (09:31) Step 4 - Allow someone named “Chris” to validate your views (12:32) Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41) Step 6 - Start to focus your skills and area of interest (15:18) Step 7 - Learn Mike’s pers...
What you need to know about Landing Pages
April 26, 2022 09:00 - 27 minutes - 24.9 MBThe ABCs of landing pages (00:43) Examples of where having a landing page strategy would be a great idea (01:21) The benefits of building a landing page for you and the user (06:12) Higher quality score Drive focus to specific information Flexibility to optimize & test the page(s) Finding the perfect balance when creating lead form fill (13:40) Rounding out the pro’s of having a custom landing page strategy (17:29) The flip-side of the coin: What may be some of the downsides to a c...
PPC Origins - Aislinn Poe
April 12, 2022 09:00 - 32 minutes - 29.9 MBHow Aislinn went from the ballet barre to becoming a PPC expert (02:39) So why did PPC catch Aislinn’s eye as a career path (05:47) Flashback! What the PPC landscape was like when Aislinn started her career, what’s changed over the last few years (07:51) Aislinn’s specialties, and the skills that help her succeed (12:50) Tik Tok! (18:30) Aislinn touches on her approach to client relationships and strategy (19:10) Circling back to the start, what brought Aislinn to Granular (22:13) T...
Facebook Marketing for the B2B Client
March 22, 2022 18:12 - 27 minutes - 25.6 MBThe big question - is your business a good fit for advertising on Facebook? (03:00) Prospective on the B2B marketing funnel (06:04) Don’t forget the creative (08:49) What does using Facebook correctly look like? (10:44) Audience retargeting (12:44) Lookalike audiences (15:20) Website visitors retargeting (17:00) The LinkedIn hack (18:11) Interest-based targeting (20:30) The Pros & Cons (22:34)
PPC Origins - Mark Lee
February 21, 2022 22:52 - 49 minutes - 45.7 MBHow Mark got started on his PPC path (02:19) HubSpot's utilization within the paid search world (06:21) Hear how a one-off work opportunity becomes a legitimate career path (10:55) Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13) Chris is that guy (17:30) What the PPC landscape was like when Mark started (17:59) Marks take on the evolution of paid media and privacy changes happening (20:58) Chri...
PPC Origins - Meagan Guse
January 12, 2022 17:52 - 20 minutes - 19 MBHow Meagan got started in the industry (1:27) Why she is interested in paid search (2:57) What the PPC landscape was like when she started (4:00) Her take on the future of PPC(6:57) Her personal approach to client relationships and strategy (9:36) Meagan’s specialties (14:00) What brought her to Granular and what she likes about working here (17:50)
Programmatic Digital Strategy
September 23, 2021 13:46 - 20 minutes - 19.2 MBWhat is programmatic advertising (1:30) What is OTT & CTV and what are the differences (2:05) Geofencing and iOS updates (4:09) Who should use programmatic (6:10) Examples of how to target effectively (7:49) 3rd party data providers (12:22) How to use data to meet goals (15:14)
PPC Origins - Jordon Meyer
June 07, 2021 19:45 - 54 minutes - 49.8 MBHow Jordon started Granular (1:11) Why he got interested in PPC (12:58) What the landscape was when he started (17:28) Thoughts on automation (20:05) Changes to the landscape since he started (22:22) Prediction on future changes in PPC (25:51) Is the end of the keyword near? (30:34) His personal approach to account management (35:05) Success with new platforms and rolling them out to clients (38:20) Inspiration for the culture at Granular (42:56)
Google Match Type Updates
May 14, 2021 14:46 - 21 minutes - 19.7 MBPhasing out broad match modified (BMM) keywords (1:17) Google’s example of how things will change(2:24) The origination of BMM (4:12) Why they are phasing it out (8:21) What it means for advertisers (9:49) What you should do about it (12:35) Is Google being evil? (15:35)
Leadership Series: Hooga / Forever Lazy, Dave Hibler
April 14, 2021 19:23 - 49 minutes - 45.4 MBWhy Dave started Forever Lazy (2:15) How Fergie got a hold of a Forever Lazy Onesie (8:25) The progress of his businesses over the last 11+ years (10:37) Hooga's background and how it was founded (16:55) What led Dave to seek an agency partner (21:14) Why he chose Granular (26:06) The key to successful client relationships and partnerships (29:25) His philosophy going into 2021/2022 (35:05) COVID-19 impact on his businesses and outlook on 2021 and beyond (42:00) Dave’s advice to th...
PPC Origins - Dee Medrano
March 24, 2021 13:45 - 29 minutes - 26.8 MBWhy Dee moved from Hawaii to Wisconsin (:50) How she got started in paid search (4:00) What keeps her interested in the industry (6:05) What she loves about digital and some pain points (7:15) What was the PPC landscape when she started (8:58) What she sees changing in the near future (11:45) Personal approach to client management (13:35) Dee’s specializations (19:20) What she likes about Granular (24:10)
Use Facebook Chatbots to Drive Leads
February 19, 2021 17:05 - 26 minutes - 24.5 MBWhat is a chatbot (3:00) How to set it up (4:10) Pros and cons of chatbot for lead gen campaigns (7:26) How to manage the leads from a chatbot (9:12) Challenges with implementation (14:33) Creative chatbots in action (21:40)
How To: Facebook + iOS14 Update
February 04, 2021 20:27 - 19 minutes - 18.2 MBOverview of new policies (1:37) What is going to change (5:13) What you need to do now to prepare (9:56) What could this mean for the future for ads on Apple Apps (14:36) Will it hurt small businesses (16:46) References Full Page Facebook Ad Against Apple Wired’s Nice Try, Facebook. iOS Changes Aren’t Bad for Small Businesses Blog: How to Prepare Your Facebook Campaigns for Apple's iOS14 Update
PPC Origins - Emily Martin
January 22, 2021 19:59 - 32 minutes - 30.2 MBEmily’s role at Granular (:54) How the show Friends shaped her career path (5:04) What the PPC landscape was when she started (8:06) What has changed since she started in the field (12:20) Attempt to predict the future of paid search (13:08) Discuss her approach to client strategy and communication (15:59) Importance of data-driven decisions (19:54) Her specialization in social media (22:22) What brought her to Granular (24:57) What she likes most about working here (26:56)
The Importance of Web Tracking and Tag Management
December 22, 2020 22:23 - 57 minutes - 52.4 MBWhy is tagging and analytics so important? (2:24) What you are missing if you are not tagging and tracking (4:44) How and when to optimize based on the data (8:29) How it can affect your bottom line (11:52) Three reasons businesses are not using tracking (21:46) How to educate yourself on GTM & GA (24:15) Actionable items that businesses can and should be tracking (38:27) Ways to set up Google Analytics (46:04) Importance of learning to use the data once implemented (50:52) Recap ...
Call Tracking with Chris & Jeremy
October 20, 2020 16:11 - 18 minutes - 16.7 MBSpecific types of call tracking (1:40) Main benefits to using call tracking (3:38) How it works and how to set it up (4:40) Options for free call recording (7:12) Advanced use of call tracking (9:09) Discuss CallRail as a great platform (10:00) Touch on other services for tracking calls (16:06)
PPC Origins - Steve Kroll
September 02, 2020 18:06 - 39 minutes - 36.6 MBSteve’s tenure at Granular search (:59) What his role as VP entails (1:44) How Steve started working at Granular (3:15) How he got into the PPC industry (6:40) What got him hooked on PPC (11:10) His interest in search at a young shaping his career (16:34) Shares his approach to bringing on new clients (21:08) Approach to educating clients (25:54) What keeps him at Granular (32:40)
Retargeting Tips
July 09, 2020 15:04 - 53 minutes - 49.5 MBRetargeting vs. remarketing (0:42) What exactly is retargeting (2:00) What is going on behind the scenes to allow it to happen (2:30) How the retargeting audience list is created (4:23) What is frequency capping and why you shouldn’t ignore it (7:20) Granular’s retargeting best practices (9:37) What are the types of retargeting ads we use (14:19) Compare and contrast third-party platforms vs. setting up natively (19:16) How Granular incorporates retargeting w/ Google Search (25:29)...
PPC Origins - Mike Fleming
June 23, 2020 18:49 - 41 minutes - 37.6 MBMike shares how he got started with PPC ( 2:44) Gives a little advice on self teaching PPC (6:08) How being able to use both sides of his brain is key to success with paid media (10:18) He reminisces on what PPC was like 10 years (13:57) Hypothesizes on the future of paid media (16:51) Talks about how devoting yourself to gaining knowledge is top priority for client strategy (21:40) He shares some wisdom he has gained over the last 10 years on what clients really want from a PPC Manag...
Keeping the Granular Culture
April 20, 2020 20:06 - 38 minutes - 35 MBGranular’s approach to team communication and staying connected (1:51) Tools the team uses (5:15) How Granular was already set up for a remote environment (8:52) Onboarding a new employee during the Safer at Home order (10:35) Understanding COVID-19 impact on our clients and how we can take care of them (21:35) Maintaining the normal perks for employees (30:00)
PPC Origins - Justin Lindh
March 23, 2020 18:38 - 31 minutes - 28.9 MBDiscuss Justin’s path to paid search (1:31) How his career journey impacted his PPC approach (7:47) What the PPC landscape looked like at the beginning of his career (10:24) His opinion on the future of the paid media (14:42) His personal approach to client relationship (19:36) The importance of using relevant data to make informed decisions (21:12) Insights on franchise level business and their unique challenges (26:52)
PPC Origins - Anna Borchert
March 05, 2020 17:29 - 14 minutes - 12.9 MBAnna’s background and introduction to PPC (1:13) What keeps her interested (2:55) How audience-based targeting will evolve in the industry (4:24) Her personal approach to paid media (6:44) Setting expectations with clients on ROI (8:13) Some insights based on her expertise in eCommerce and social media (9:19) Her favorite channels to work with (11:23) Her favorite aspect of Granular culture(12:53)
Leadership Series: Brittany Einberger, Pabst Theater Group
September 18, 2019 14:00 - 49 minutes - 45.8 MBWhat you’ll learn in this episode of Getting Granular: Brittany’s background in digital and how she landed at Pabst Theater Group (PTG) The marketing mix at PTG and why digital is a major focus for them How they approach marketing for each specific show and their process Brittany shares insight on search marketing and what they have learned running digital ads The different strategies to target local and out of town audiences Brittany’s thought on paid social media and how they use dif...
PPC Origins: Jeremy Packee
September 12, 2019 16:34 - 36 minutes - 33.7 MBWhat you’ll learn in this episode of Getting Granular: Jeremy’s background in digital marketing and how he got into PPC How he started with paid social media for his own business Jeremy’s take on the current state of paid media and audience targeting A little NBA and Milwaukee Bucks talk from the 2018-2019 season
PPC Origins: Ian Segovia
August 21, 2019 15:42 - 29 minutes - 27.4 MBWhat you'll learn in this episode: • How Ian started his career in blogging and video • The path Ian took to learn more about paid media • What the past, present, and future of paid media looks like • What keeps him engaged in the paid media field • How he maintains work life balance in the PPC space • His views on machine learning and AI coming into the field • Ian’s approach to client relations and how he handles reporting
Why B2B Companies Need A Paid Social Strategy: Getting Granular
August 05, 2019 19:19 - 41 minutes - 37.6 MBWhat you’ll learn in this episode of Getting Granular: • How B2B companies can gain traction through paid social media • How paid social media can fit into the key attributes of a B2B strategy • How to research where your audience is on the internet • How to take advantage of targeting capabilities on social media platforms • How Facebook’s algorithms can impact a social media strategy • The types of content that work best for paid social media • How paid social media can help boost t...
PPC Origins - MacKenzie Krantz
July 25, 2019 19:58 - 19 minutes - 18.3 MBWhat you’ll learn in this episode of Getting Granular: • MacKenzie’s background and how she started learning PPC • Why MacKenzie likes working in the PPC space and what keeps her motived • MacKenzie’s outlook on how paid digital media has progressed overtime • The future of paid digital media and how privacy policy can impact paid media • MacKenzie’s approach to balancing brand campaigns and shopping campaigns • How analytics and reporting factor in to building PPC accounts • Her spec...
Facebook Ads vs Boosted Posts: Getting Granular
July 08, 2019 16:25 - 11 minutes - 10.6 MBWhat You’ll Learn in this Episode of Getting Granular: • What boosting a Facebook post means and when it should be used • What makes boosting different than running Facebook ads • The ad unit options available in Facebook ads, opposed to boosted posts • Where boosted posts are shown vs where Facebook ads are shown • The audience targeting options available between Facebook ads and boosted posts • How creative can be different between Facebook ads and boosted posts
PPC Origins: Chris Cesar
June 25, 2019 19:07 - 31 minutes - 28.5 MBWhat you’ll learn in this episode of Getting Granular: Chris' story of how we started his career in marketing How Chris fell into PPC and paid digital media What makes him love PPC and what keeps him interested in the field How early failures can turn into career guiding lessons How Chris sees the future of PPC and what the newest trends will be Chris' approach to reporting ROI and analytics to clients Chris' thoughts on onboarding new clients and improving established accounts What ...
Leadership Series: FreshFin Poké, Nate Arkush
June 14, 2019 16:35 - 38 minutes - 35.7 MBWhat you’ll learn in this episode of Getting Granular: • Nate’s unique background in the food and service industry • How Nate and his team conducted the ideation of FreshFin • How FreshFin experimented with running their digital ads in-house • How FreshFin’s website and social media has built their brand • Nate’s decision to outsource digital ad management to Granular • Which digital channels have worked best for FreshFin, and why
PPC Origins - Jason Stinnett
May 22, 2019 21:15 - 12 minutes - 17.6 MBSHOW NOTES What you’ll learn in this episode of Getting Granular: Jason’s story of how he started working in PPC – 1:00 What keeps Jason interested in PPC – 2:40 What did paid search look like 10 years ago – 4:00 What are the biggest trends in the future of PPC – 5:00 Jason’s thoughts on AI and machine learning in paid search - 6:00 How should marketer approach privacy concerns with paid media – 7:00 Jason’s approach to ROI and reporting - 8:00 Jason’s specializations and the vertic...
Geofencing
April 25, 2019 16:05 - 37 minutes - 51 MBWhat you’ll learn in this episode of Getting Granular: Why there should be a conversation around geofencing – 2:00 The difference between geofencing and geotargeting – 3:30 How geotargeting actually works within Google, Bing, Facebook and other ad platforms – 5:00 Who is selling geofencing and how they are selling it – 6:40 Why geofencing is gaining traction in the market – 7:40 What companies we talk to are saying about agencies selling geofencing – 8:30 Capabilities of geofencing, f...
The Perfect PPC Manager
April 23, 2019 21:41 - 29 minutes - 40.8 MBWhat you’ll learn in this episode of Getting Granular: Mike’s story of his client management style when he started in PPC and how it has changed over time – 5:00 Stories from Mike and Jordon about situations outside of PPC that impacted PPC results and how to report back to a client - 6:45 Examples of how business needs can change with a client and how it can impact PPC results and what a PPC manager can do to help – 9:00 What the signals and signs you should be looking for in a PPC mana...
The Value of Bing
April 02, 2019 18:14 - 26 minutes - 36 MBWhat you’ll learn in this episode of Getting Granular: • How Bing Ads can drive incremental revenue for your business • Where Bing fits into the marketing funnel • Interesting Bing facts (66 Million users exclusively on Bing!) 3:38 • How Google Ads and Bing Ads are Similar and Different • Why it’s so easy to transition into Bing from Google 4:55 • ROI reasoning behind running Bing Ads 9:19 • Target LinkedIn users in Bing 11:05 • 3 Reasons to use Bing if Google is already working well...