Previous Episode: PPC Origins - Mark Lee

The big question - is your business a good fit for advertising on Facebook? (03:00)Prospective on the B2B marketing funnel (06:04)Don’t forget the creative (08:49)What does using Facebook correctly look like? (10:44)Audience retargeting (12:44)Lookalike audiences (15:20)Website visitors retargeting (17:00)The LinkedIn hack (18:11)Interest-based targeting (20:30)The Pros & Cons (22:34)