PPC Origins: Chris Cesar

Getting Granular

English - June 25, 2019 19:07 - 31 minutes - 28.5 MB - ★★★★ - 9 ratings
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Previous Episode: Leadership Series: FreshFin Poké, Nate Arkush

Next Episode: Facebook Ads vs Boosted Posts: Getting Granular

What you’ll learn in this episode of Getting Granular:

Chris' story of how we started his career in marketing
How Chris fell into PPC and paid digital media
What makes him love PPC and what keeps him interested in the field
How early failures can turn into career guiding lessons
How Chris sees the future of PPC and what the newest trends will be
Chris' approach to reporting ROI and analytics to clients
Chris' thoughts on onboarding new clients and improving established accounts
What makes up a good B2B strategy
What brought Chris to Granular and what he likes the most about Granular