Google Match Type Updates

Getting Granular

English - May 14, 2021 14:46 - 21 minutes - 19.7 MB - ★★★★ - 9 ratings
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Phasing out broad match modified (BMM) keywords (1:17)Google’s example of how things will change(2:24)The origination of BMM (4:12)Why they are phasing it out (8:21)What it means for advertisers (9:49)What you should do about it (12:35)Is Google being evil? (15:35)