A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)

Getting Granular

English - July 19, 2022 09:00 - 16 minutes - 14.9 MB - ★★★★ - 9 ratings
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Previous Episode: A Deep Dive into Programmatic - Part III (OOH)

Next Episode: A Deep Dive into Programmatic - Part V Audio Advertising)

Geofencing vs. geoframing vs. geotargetingWhat is geofencing? (01:28)What is geoframing? (03:11)What is geotargeting (display)? (04:17)Real-world examples (04:46)The Pros of each tactic (09:01)The challenges of each tactic (11:43)Episode wrap-up (14:55)

New to Programmatic? Check out our primer episode

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