Retargeting Tips

Getting Granular

English - July 09, 2020 15:04 - 53 minutes - 49.5 MB - ★★★★ - 9 ratings
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Retargeting vs. remarketing (0:42)What exactly is retargeting (2:00)What is going on behind the scenes to allow it to happen (2:30)How the retargeting audience list is created (4:23)What is frequency capping and why you shouldn’t ignore it (7:20)Granular’s retargeting best practices (9:37)What are the types of retargeting ads we use (14:19)Compare and contrast third-party platforms vs. setting up natively (19:16)How Granular incorporates retargeting w/ Google Search (25:29)Share some advanced tactics YouTube (29:19)How to use engagement retargeting on social platforms (28:52)How to utilize landing page customizations with retargeting (35:23)Myths of retargeting (39:40)