Generating Demand: Stories from the B2B Trenches
13 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 1 ratingStruggling to meet your company’s B2B demand generation marketing goals? Join lead generation expert Amanda McGuckin Hager each week for honest, unfiltered conversations from the trenches of B2B marketing with some of the industry’s leading marketers. As a bonus, you leave each week with a recommended resource from our insiders. Listen, learn, and generate leads with ViB - it’ll be fun!
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Episodes
Generating Demand Through Your Network with KP Peck
October 21, 2021 13:00 - 24 minutes - 22.6 MBIn this special episode, KP Peck speaks to how marketers (and leaders) can harness the power of their network for demand generation. They cover a three-prong approach to identifying demand generation opportunities. Their recommended resources are two books that all markets (and leaders) can quickly benefit from.
The Power of PR in Demand Gen with Jodi Bart
October 07, 2021 14:00 - 35 minutes - 32.9 MBSome marketers think of PR and earned media only as awareness and brand building. Here, Jodi Bart shares an exceptional success story of using PR to drive demand, and how she approaches working with her clients. Plus, she shares a few recommended resources you don't want to miss.
Defining the MQL with Guest Jamie Feigenbaum
September 30, 2021 05:00 - 27 minutes - 25.6 MBThe MQL is at the heart of demand generation. In this episode, Jamie shares her story on how she built a winning campaign to drive MQLs - only to find out that they weren't converting. Listen in for her advice on what to do when the MQL definition isn't strong enough to drive opportunities, plus grab her top-notch recommended resources.
Repeatability in Demand Gen with John Johansen
September 16, 2021 14:00 - 31 minutes - 29 MBOne secret to growth is building repeatable and scalable processes. Here John Johansen shares a story of a wildly successful campaign that simply was not able to repeat and scale - and how you can watch for this pitfall. He also shares a success story, how he was able to take one small effort, and repeat it over and over to scale it into one of their best-performing efforts. Plus, he shares two classic recommended resources you need to know.
Law of Attraction in Inbound Marketing
September 02, 2021 13:00 - 20 minutes - 18.9 MBIn this episode, Heather shares her perspective on the law of attraction and its importance in creating inbound demand, the importance of giving away value to the market - no strings attached - and why creating a personal brand should be on the to-do list of each marketer.
SEO with Mitch Causey
August 26, 2021 13:00 - 31 minutes - 28.9 MBIn this episode, Mitch explores the relationship between brand and demand generation (or is it brand versus demand?) and discusses the fatal flaw of going directly from brainstorm to execution mode. He discusses how to do market research and best practices for a wildly successful interactive brand experience that also drives demand.
Marketing Operations with Anna Leary
August 19, 2021 14:00 - 28 minutes - 25.8 MBAnna discusses best practices with lead models, content syndication, and marketing operations alignment with demand generation teams. Listen in to pick up her great tips!
Carving New Partner Channels with Kasey Bayne
August 12, 2021 13:00 - 24 minutes - 22.5 MBIn this podcast, Kasey shares a story of carving out new partner marketing channels, and the trials and tribulations she experienced along the way.
Redefining Revenue Marketing with Nicole Fusilier
August 05, 2021 13:00 - 29 minutes - 27.4 MBIn this episode, Nicole shares how she empowered her Marketing department, which was over budget and not achieving goals, to achieving or exceeding KPIs for more than six quarters in a row - and even took the company through IPO.
Content Marketing With Sam Chapman
July 22, 2021 14:00 - 26 minutes - 24.3 MBIt is said that content is king. Here Sam Chapman shares two stories of video content, and how he leveraged it to drive all stages of the sales funnel. Plus, he shares two unexpected recommended resources you don't want to miss.
Communities with EJ Montijo
July 15, 2021 15:00 - 14 minutes - 12.9 MBThis story from the B2B trenches is about how a Marketer used Communities to build demand generation, and learned from his failures.
Content Syndication with Will Thompson
July 01, 2021 14:00 - 42 minutes - 39 MBWhat kinds of conversions are you seeing from your content syndication programs? Listen In. Will shares his success story working with a demand generation channel that is sometimes hard for B2B marketers to have success with: content syndication - and shared a valuable recommended resource
Generating Demand: Overview Intro
June 02, 2021 17:56 - 31 seconds - 471 KBJoin us to hear real stories from the B2B trenches - including guests from organizations of every size and shape sharing their personal insights.