Repeatability in Demand Gen with John Johansen
Generating Demand: Stories from the B2B Trenches
English - September 16, 2021 14:00 - 31 minutes - 29 MB - ★★★★★ - 1 ratingMarketing Business Technology b2b demand gen sales ready leads campaigns content marketing content syndication demand generation email automation sales qualified leads email marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Law of Attraction in Inbound Marketing
Next Episode: Defining the MQL with Guest Jamie Feigenbaum
One secret to growth is building repeatable and scalable processes. Here John Johansen shares a story of a wildly successful campaign that simply was not able to repeat and scale - and how you can watch for this pitfall. He also shares a success story, how he was able to take one small effort, and repeat it over and over to scale it into one of their best-performing efforts. Plus, he shares two classic recommended resources you need to know.