Defining the MQL with Guest Jamie Feigenbaum

Generating Demand: Stories from the B2B Trenches

English - September 30, 2021 05:00 - 27 minutes - 25.6 MB - ★★★★★ - 1 rating
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Previous Episode: Repeatability in Demand Gen with John Johansen

Next Episode: The Power of PR in Demand Gen with Jodi Bart

The MQL is at the heart of demand generation. In this episode, Jamie shares her story on how she built a winning campaign to drive MQLs - only to find out that they weren't converting. Listen in for her advice on what to do when the MQL definition isn't strong enough to drive opportunities, plus grab her top-notch recommended resources.