The Power of PR in Demand Gen with Jodi Bart
Generating Demand: Stories from the B2B Trenches
English - October 07, 2021 14:00 - 35 minutes - 32.9 MB - ★★★★★ - 1 ratingMarketing Business Technology b2b demand gen sales ready leads campaigns content marketing content syndication demand generation email automation sales qualified leads email marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Defining the MQL with Guest Jamie Feigenbaum
Next Episode: Generating Demand Through Your Network with KP Peck
Some marketers think of PR and earned media only as awareness and brand building. Here, Jodi Bart shares an exceptional success story of using PR to drive demand, and how she approaches working with her clients. Plus, she shares a few recommended resources you don't want to miss.