Generating Demand Through Your Network with KP Peck

Generating Demand: Stories from the B2B Trenches

English - October 21, 2021 13:00 - 24 minutes - 22.6 MB - ★★★★★ - 1 rating
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Previous Episode: The Power of PR in Demand Gen with Jodi Bart

In this special episode, KP Peck speaks to how marketers (and leaders) can harness the power of their network for demand generation. They cover a three-prong approach to identifying demand generation opportunities. Their recommended resources are two books that all markets (and leaders) can quickly benefit from.