For Your Institution
110 episodes - English - Latest episode: 19 days ago - ★★★★★ - 5 ratingsHigher education insights from industry experts. Higher ed pros discuss trending topics, technology considerations, best practices for communication, and more.
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Episodes
Navigating Higher Ed: A Parent's AI Journey with Gordon Boyes
June 18, 2024 13:30 - 37 minutes - 34.7 MBGordon Boyes, the CEO of Concept3D, joins FYI host Gil Rogers to talk about how technology and innovation are reshaping higher education. Gordon shares his dual perspective as an ed tech leader and a parent of a college student. Gain insights from Gordon's personal journey as he navigates the college selection process with his son, offering valuable tips for families grappling with these pivotal decisions, and possibly an unexpected reason for students to use ChatGPT at school. This episode ...
Engaging Students with Strategic Content Creation with Brian W. Piper
June 11, 2024 10:00 - 27 minutes - 25.4 MBBrian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, joins FYI host Gil Rogers to talk about how to transform content marketing into a powerhouse for higher education. They discuss the recent skepticism surrounding the value of higher education and offers actionable strategies to ...
Emotional Connection as the Key to Higher Ed Marketing Success with Bart Caylor
June 04, 2024 10:00 - 25 minutes - 23.2 MBBart Caylor of Caylor-Solutions.com, The Higher Ed Marketer podcast, and author of the new book Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed, joins FYI host Gil Rogers to talk about how colleges carve out their identities and find students who truly align with their missions. They discuss the thin line between brand awareness and effective lead generation, and the art of targeting niche audiences with discovery-based marketing tactics. Bart s...
Navigating the Challenges of Small Colleges with Scott Novak
May 28, 2024 10:00 - 24 minutes - 22.7 MBScott Novak, founder and CEO of the “Small College Movement,” joins FYI host Gil Rogers to talk about the often misunderstood world of smaller institutions, celebrating their triumphs and discussing the innovative strategies that are turning the tides against their larger competitors. They discuss Scott’s journey through higher education and what made him found SmallCollegeMovement.com as well as the digital and data-driven tactics that are reshaping recruitment today. This episode spotlig...
Crafting Futures Amidst FAFSA Upheaval and Extended Deadlines with Amanda Craddock
May 21, 2024 10:00 - 21 minutes - 19.3 MBAmanda Craddock, Vice President for Enrollment Management at Coastal Carolina University, joins FYI host Gil Rogers to talk about the surprising outcomes of shifting college deposit deadlines and the FAFSA upheaval. Amanda’s insights promise a fresh understanding of the enrollment landscape that's been reshaped by this disruption. From extending deposit deadlines to hosting FAFSA nights and personalizing financial aid communication, they delve into how Coastal Carolina is adapting to meet th...
Navigating Standardized Tests From the Student Side with Akil Bello
May 14, 2024 10:00 - 23 minutes - 21.9 MBAkil Bello, Senior Director of Advocacy at FairTest, joins FYI host Gil Rogers to talk about the labyrinth of standardized testing that faces students and institutions each year. With a wealth of experience that spans over three decades, Akil is able to know how best to advocate for students through the process. As the college application frenzy intensifies, Gil and Akil scrutinize the motivations propelling institutions like Cornell and Yale to bring back testing requirements and how thei...
AI and Innovation. Live from ELive 2024 with Sarah Prince, Jen McMahon, and Asia Haney
May 07, 2024 10:00 - 32 minutes - 29.9 MBFYI host Gil Rogers travels to San Antonio, TX for the Ellucian Live 2024 conference and chats with other attendees on the floor. He meets up with Sarah Prince of Prince George Community College, Jen McMahon of the University of Montana, and Asia Haney of Huston-Tillotson University. They of course cover the big topic of the conference, integrating Artificial Intelligence (AI) in higher education to improve student services and staff efficiency. This episode also covers balancing AI with p...
Shaping the Future of Public Health Education with Laura Magaña and Lisa Sullivan
April 30, 2024 10:00 - 27 minutes - 25.1 MBLaura Magaña, President and CEO of the Association of Schools and Programs of Public Health (ASPPH) and Lisa Sullivan, Associate Dean for Education and a Professor of Biostatistics at the Boston University School of Public Health, join FYI host Gil Rogers to talk about the seismic shifts occurring within higher education and public health. They also dig into the transformative power of higher education and the essential development of a new social contract centered on inclusive excellence. L...
AI and Student Engagement from Ellucian Live with Andrew Veatch and Matt Baker
April 23, 2024 10:00 - 23 minutes - 21.9 MBFYI, host Gil Rogers travels to San Antonio, TX, for the Ellucian Live 2024 conference and catches up first with Andrew Veatch and then Matt Baker from Mongoose to talk about this year's conference, including the different sessions, and hear what’s going on with the hot topic of the conference: AI, specifically AI chat technologies. They talk about the shift from traditional, rigid chatbots to AI's potential in offering tailored conversations and delve into the challenges of integrating AI...
Finding Purpose and Managing Careers with Aaron Basko
April 16, 2024 10:00 - 17 minutes - 16.2 MBAaron Basko, author of the new book Find Your Purpose: Manage Your Career, joins FYI host Gil Rogers to talk about the secrets to aligning your innate talents with your professional life. Aaron, with his wealth of experience in higher education, shares how to empower not only students but also seasoned professionals to refine and capitalize on their strengths for a rewarding career. They also discuss the art of personal branding, the nuances of strategic decision-making, and how to approac...
Leadership Through Change and Challenges with Carlos Cano
April 09, 2024 10:00 - 31 minutes - 29.2 MBCarlos Cano, Director of Undergraduate Admissions at the Stevens Institute of Technology, joins FYI host Gil Rogers to talk about what it’s like steering a college's admissions helm in 2024, against the backdrop of an ever-shifting landscape. Carlos and Gil discuss subtle shifts in student preferences in the wake of the pandemic and the complexities of recruiting in a densely populated state like New Jersey. Discover the delicate dance of patience and grace in the university admissions scen...
The FAFSA Conundrum and the Quest for Solutions with Joel Bauman
April 02, 2024 10:00 - 27 minutes - 25.6 MBJoel Bauman, Senior Vice President for Enrollment at Duquesne University, joins FYI host Gil Rogers to talk about the recent FAFSA turmoil that has left students and institutions in a bind. With Joel's unique perspective as both a university administrator and a parent, they wade through the choppy aftermath of the FAFSA miscalculation crisis. Discover how disparities in university resources are creating waves in the financial aid landscape and what this may mean for the future of higher ed...
Harnessing TikTok for Innovative Higher Education Outreach with Kyle Campbell
March 26, 2024 10:00 - 27 minutes - 25 MBKyle Campbell, the founder of Education Marketer, joins FYI host Gil Rogers to talk about what happens when the dynamic world of TikTok collides with the academic arena of higher education marketing. In a landscape where every second of content is a precious commodity, they dive into why higher education marketing must move past the ‘like’ button to create stories that resonate and inform. If you're involved in higher education or simply curious about the nexus of social media and academia...
The Challenges and Impacts of the New FAFSA Timeline with Mary Beth Marks
March 21, 2024 10:00 - 26 minutes - 24.6 MBMary Beth Marks, Executive Director for Strategic Enrollment Marketing and Campus Visits and Events at University of the Pacific, joins FYI host Gil Rogers to talk about the latest information on this year's FAFSA application timelines, and what institutions and students can do to best strategize and prepare for the delayed rollout and the challenges that it will present. Mary Beth also shares some insights on some of the long-term benefits of the overhaul to the FAFSA, despite the current ...
Viral Dreams and Digital Schemes: Social Media Strategy with Jon-Stephen Stansel
March 19, 2024 10:00 - 32 minutes - 29.9 MBJon-Stephen Stansel, social media strategist in both academia and entertainment industries, joins FYI host Gil Rogers to talk about crafting effective social media strategies. In an industry where platforms can vanish without a moment's notice, they discuss the resilience needed and the importance of having a pulse on the crowd's chatter – the art of social listening that shapes marketing far before a product sees the light of day. From demystifying the complexity of 'simple' posting to cla...
Where are we with the FAFSA now? with W. Kent Barnds
March 12, 2024 10:00 - 23 minutes - 21.3 MBW. Kent Barnds, executive vice president for strategy and innovation at Augustana College, joins FYI host Gil Rogers to talk about the current state of this year's FAFSA applications and information which have both been abnormally slow. Kent shares his invaluable insights into the complexities faced by both students and university staff during this transformative period. Gil and Kent delve into the impact of FAFSA simplification on students and universities, including what offers they are...
Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar
March 05, 2024 11:00 - 39 minutes - 36.5 MBCharlie Melichar joins FYI host Gil Rogers to talk about how to use technology effectively to facilitate better connections with alumni and advancement offices. The conversation also covers Charlie's career journey, starting in radio and pivoting through journalism and public relations, before settling into higher education consulting at his own firm. Charlie makes a good argument that the quality of outcomes from any technological tool depends on the level of understanding and goals set b...
Preparing the Public Health Workforce for the Next Global Pandemic with Perry Halkitis
February 27, 2024 11:00 - 38 minutes - 34.9 MBPerry Halkitis, Dean of the Rutgers School of Public Health, published author, and board chair of the Association of Schools and Programs of Public Health, joins FYI host Gil Rogers to talk about public health's future. Perry shares his insights on the importance of preparing public health professionals to leverage technology and improve their interpersonal skills. They discuss how public health professionals were heavily burdened during the COVID-19 pandemic, and how future pandemics may pr...
Overcoming FAFSA Delays with Brad Barnett
February 22, 2024 11:00 - 22 minutes - 20.8 MBBrad Barnett, Associate Vice President for Access & Enrollment Management/Director of Financial Aid & Scholarships at James Madison University, joins FYI host Gil Rogers to check back in on the unusual situation this year’s FAFSA delays have put institutions in and what steps can be done by enrollment managers to best prepare for the challenges that those delays present. Brad tells Gil about how institutions like JMU are leveraging tools like net price calculators and fostering an environmen...
Blending AI with the Human Experience in Universities with Dave Marshall
February 20, 2024 11:00 - 33 minutes - 31 MBDave Marshall, the Founder and CEO of Mongoose Enterprises, joins FYI host Gil Rogers for a conversation about how the tides of technology are transforming higher education. Learn from Dave's first-hand experience, as he shares invaluable insights from his pioneering days of online college applications to the current era, where AI and technology serve as catalysts for human connection, breaking down barriers and fostering a deep sense of belonging among students. Looking forward, Dave pred...
Earn and Learn Alternatives to Higher Education: Discussing 'Apprentice Nation' with Ryan Craig
February 13, 2024 11:00 - 24 minutes - 22.1 MBRyan Craig, Managing Director at Achieve Partners and author whose latest book is titled ‘Apprentice Nation,’ joins FYI host Gil Rogers for a conversation about the value and role of apprenticeships in the American economy, strongly arguing for a shift in the current mentality of 'college for all'. The discussion also navigates the reasons why America has not yet become an 'Apprentice nation' and emphasizes the need for higher public investment to boost such programs. Looking at employer p...
Tackling FAFSA Delays: Insights for Enrollment Management Professionals with Emily Coleman
February 08, 2024 11:00 - 23 minutes - 21.3 MBEmily Coleman, co-founder and CEO at HAI Analytics, joins FYI host Gil Rogers for a conversation about the recent announcement from the Department of Education that there would be further delays for everyone in receiving their FAFSA information and to start awarding aid packages. Emily and Gil discuss the ripple effects of those delays on college admissions and how enrollment professionals can respond with agility. Emily suggests that institutions should provide clear communication to famil...
Higher Ed’s Future: Addressing SEO and AI with Brian Piper
February 06, 2024 11:00 - 36 minutes - 33.3 MBBrian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Venturing forward, we confront the AI revolution reshaping the very fabric of content creation and SEO. We probe how AI not only crafts and refines content but how it's also redefining user search experiences, as seen with innovations like Google's SGE., joins FYI host Gil Rogers to talk about the future of search engine optimization (SEO), data, and artificial intelligence (AI) i...
How Higher Education Struggles to Evolve with Brian Rosenberg
January 30, 2024 11:00 - 42 minutes - 38.9 MBBrian Rosenberg, author of the book “Whatever It Is, I’m Against It”: Resistance to Change in Higher Education, joins FYI host Gil Rogers to talk about the seemingly paradoxical nature of higher education, known for transformation yet resistant to change. Brian’s expertise touches on the inability of most institutions to undergo major change, the sustainable economic models required to address affordability, and the importance of serving students effectively to increase graduation rates. G...
Navigating College Costs and Scholarships with Kevin Ladd
January 23, 2024 12:00 - 21 minutes - 19.4 MBKevin Ladd, COO of Scholarship.com, joins FYI host Gil Rogers to talk about the evolution of scholarships.com in its mission to demystify financial aid for students. They go through the importance of launching your scholarship search early and how scholarships.com has evolved to stay a crucial resource amid skyrocketing education expenses. Kevin dissects the influence of public scrutiny on the future of higher education, ponders the separation of sports from academics, and reflects on the ...
How to Save a Dying College: Strategies and Solutions with Seth Odell
January 16, 2024 11:00 - 31 minutes - 28.6 MBSeth Odell, founder of Kanahoma - an education marketing agency specializing in Higher Ed, joins FYI host Gil Rogers for an insightful conversation about Seth’s article 'How to Save a Dying College' following the news of his alma mater's closure. The podcast episode highlights the challenges facing higher education institutions looking at potential closure and offers practical solutions for managing these risks, including diagnosing of problems, market shifts, optimizing real estate, and spe...
Hot Takes and Hot Wings: Spitting the Hot Fire of Truth with Beth Wolfe
January 09, 2024 11:00 - 34 minutes - 31.9 MBBeth Wolfe, Executive VP of Enrollment Management at University of Charleston, joins FYI host Gil Rogers to get spicy as they mix the heat of Buffalo Wild Wings with the burning questions of enrollment management in higher education. They start off mild but quickly escalate, tackling topics from the pandemic's impact on college admissions to inventive strategies for keeping cool when the pressure mounts. Beth imparts wisdom on the courage it takes to lead with innovation, make data-driven d...
The Art and Science of Personalized Marketing in Higher Education with Stephanie Geyer
December 19, 2023 11:00 - 40 minutes - 36.7 MBStephanie Geyer, Director of Digital Strategy & Innovation for the University of Montana, joins FYI host Gil Rogers to dive deep into personalization in marketing and content creation. Their discussion addresses the common challenges that prevent effective personalization and sheds light on the intricate process of crafting personalized user journeys and creating enough content for different segments. Stephanie also discusses a critical part of any marketing strategy - measuring success. S...
The Transformative Power of Education with Paul LeBlanc
December 12, 2023 11:00 - 42 minutes - 38.5 MBPaul LeBlanc, President of Souithern New Hampshire University, joins FYI host Gil Rogers to talk about the transformative power of education, and how you use it to reach the position of president of a university. We get a good insider’s glimpse into LeBlanc's thoughts by discussing his books - "Students First" and "Broken" - that challenge the status quo and call for a revolutionary shift in higher education and care systems. We explore the intricate world of online education, AI technology...
The Art of Student-Centric Flexibility with Gregory Williams
December 05, 2023 11:00 - 33 minutes - 31.1 MBDr. Gregory Williams, President of Odessa College, joins FYI host Gil Rogers to the importance of fostering a student's sense of belonging on campus and challenging the conventional educational system to create improved solutions. If you've ever wondered how to increase student persistence, retention, and success, this is an episode you can't afford to miss. Gregory explains the four principles he enacted at Odessa College, the positive impact eight-week courses have on faculty and students,...
Refining Online Science Labs with Caitlin Runne-Janczy
November 28, 2023 11:00 - 30 minutes - 28.3 MBCaitlin Runne-Janczy, Chief Academic Officer at Science Interactive, joins FYI host Gil Rogers to share her expert insights into the world of online science education, also revealing some fascinating findings from the recently published Annual Lab Report. Caitlin talks about how the COVID-19 pandemic's abrupt push towards online learning has undoubtedly left its mark on education, especially in the scientific realm. But also how now we have a chance to distinguish between emergency remote ...
How AI and the New FAFSA are Shaping Financial Aid with Brad Barnett
November 21, 2023 11:00 - 28 minutes - 25.7 MBBrad Barnett, Associate Vice President for Access & Enrollment Management/Director of Financial Aid & Scholarships at James Madison University, joins FYI host Gil Rogers to give his unique perspective on the new FAFSA, based on his own experience with Higher Education. Hear about how the new FAFSA is set to redefine Higher Ed. Brad talks about how FAFSA and the new Student Aid Index on student success and institutional health are connected, and the implications this could have on the eligib...
How AI Can Be Driven By Humans with Emily Coleman
November 14, 2023 11:00 - 26 minutes - 24.3 MBEmily Coleman, co-founder and CEO at HAI Analytics, joins FYI host Gil Rogers for a conversation about how her company, HAI (Human and Artificial Intelligence) Analytics, uses predictive modeling to help institutions make decisions. They discuss how Emily’s love of numbers eventually led to founding her company, also what’s happened to the middle class, how that has affected higher ed enrollment demographics, and what the new age of AI means for technology and data in Emily’s estimation. Fo...
Skill-Based Learning’s Role in Higher Education's Future with Jeff Selingo
November 07, 2023 11:00 - 29 minutes - 27.5 MBJeff Selingo, bestselling author and podcaster, joins FYI host Gil Rogers to explore the future of Higher Education through Jeff’s predictions and insight. They examine the current state of college admissions, grapple with the challenges enrollment teams face, and stress the importance of skill-focused education over traditional majors. They also dissect the potential role of AI in reshaping the admissions process and student experience. They break down how AI can facilitate more human inter...
NACAC Conversations Part 2 - Adapting for the Future of Higher Ed
October 31, 2023 10:00 - 25 minutes - 23.2 MBJoin FYI host Gil Rogers for the second half of conversations from the 2023 NACAC Conference. In this episode, Gil’s guests address the hurdles of college affordability, financial aid, and guiding students to the right educational institutions. They also dissect alternative pathways like community college and trade school, and discuss the best ways to support students in their transition from high school to college during these unprecedented times. For Your Institution Podcast is a product...
NACAC Conversations Part 1 - Navigating the New Normal
October 24, 2023 10:00 - 20 minutes - 18.4 MBJoin FYI host Gil Rogers for a collection of conversations from the 2023 NACAC Conference. In this episode, Gil’s guests discuss the challenges that they have been dealing with in the past and present and ways that they and their institutions have developed to address them. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 Guest Intros | 0:37 Challenges Facing Higher Ed | 2:19 Talking about Access | 5:32 SCOTUS and DEI | 10:04 Higher Ed Affordability ...
Navigating Admissions: The Journey and Impact of Common App with Jenny Rickard
October 17, 2023 10:00 - 23 minutes - 21.5 MBJenny Rickard, CEO and President of Common App, joins FYI host Gil Rogers for a conversation from the 2023 NACAC Conference about challenges with the current college application process. Jenny shares insights on how small changes could bring large benefits in accessibility, and the real underpinnings of college choice that are tied closely to a school’s affordability, and how it all ties to the compelling mission of the Common App - reaching out to students facing barriers that prevent them ...
FYI Live Celebration with Allison Turcio, Kyle Campbell, and Teege Mettille
October 12, 2023 10:00 - 44 minutes - 40.7 MBAllison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, Kyle Campbell, the founder of Education Marketer, and Teege Mettille, the Director of Enrollment Access at Enroll ML, all join FYI host Gil Rogers for a special live episode and a deep dive into the complex world of higher education marketing and enrollment with a panel discussion with these top industry experts. Hear from each expert as they share their biggest concerns and discuss solutions to issues c...
Building with Accessibility in Mind with Gordon Boyes
August 22, 2023 10:00 - 13 minutes - 12.8 MBGordon Boyes, CEO of Concept 3D, joins FYI host Gil Rogers for a conversation about different aspects of accessibility. They discuss the origins, recent past with COVID, and the future of the industry going forward. Gordon goes over what it looks like and the benefits of factoring in Accessibility from the beginning, and Gil connects good accessibility practices with good marketing practices. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 Gordon’s Backg...
Community Colleges Making an Impact with Becky Klein-Collins
August 15, 2023 10:00 - 19 minutes - 18 MBBecky Klein-Collins, VP of Research and Impact at CAEL, joins FYI host Gil Rogers for a conversation about the options there are for intermediary credentials before reaching a bachelor's degree, and what options there could be with implementation through community colleges. They discuss why the market is demanding these solutions and what they could look like. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 Becky’s Background and History | 0:57 Economic...
Thinking Outside the Lab with Sasha Peterson
August 08, 2023 10:00 - 26 minutes - 23.9 MBSasha Peterson, CEO of Science Interactive, joins FYI host Gil Rogers for a conversation about options institutions have to expand science education that doesn’t involve building new labs or facilities. They discuss the ins and outs of available alternative learning methods, and what strengths and weaknesses they see in each one. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 Sasha’s Background and History | 2:22 History of Science Interactive | 5:48 ...
Learning Design with Online In Mind with Laurie Pulido
August 01, 2023 10:00 - 26 minutes - 24.6 MBLaurie Pulido, CEO at Ease Learning, joins FYI host Gil Rogers for a conversation about what learning design is, and how institutions can use learning design in online educational spaces with D.E.I. (Diversity, Equity, and Inclusion) initiatives to benefit and more naturally motivate students and schools in meaningful ways. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 The Origins of Online Learning Design | 2:57 Why is DEI at the Center | 5:10 The ...
Make Your Marketing Current with Teresa Valerio Parrot
July 25, 2023 10:40 - 22 minutes - 20.6 MBTeresa Valerio Parrot, Principal at TVP Communications, joins FYI host Gil Rogers for a conversation about the role of marketers on college campuses, and how we can update both the message and the messaging to be more effective with current and prospective students. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 Teresa’s History and Background | 0:53 Waiting Until May 1 | 4:10 Need For Grace and Understanding | 5:57 Connecting Just to Connect | 8:48 ...
A Career of Higher Ed Stories with Scott Jaschik
July 18, 2023 10:00 - 18 minutes - 16.8 MBScott Jaschik, formerly Editor of Inside Higher Ed, joins FYI host Gil Rogers for a conversation celebrating Scott’s career and contributions. Scott goes over some of the peaks of his career in Higher Ed journalism, his history at Inside Higher Ed, from the strangest stories to the most challenging, and what he thinks the future will bring. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 The History of Inside Higher Ed | 1:20 Scott’s Highlights From Ins...
Using Recruitment Time Right with Teege Mettille
July 11, 2023 10:00 - 27 minutes - 25.5 MBTeege Mettille, the Director of Enrollment Access at Enroll ML, joins FYI host Gil Rogers for a conversation about where valuable time slips away during the recruitment and admissions process, and what can be done with data, technology, and a bit of a peek under the hood to fine tune the admissions engine at any institution, resulting in both a stronger return, and a happier and more effective team. For Your Institution Podcast is a production of Mongoose Research. Intro | 0:00 Teege’s...
Give SMS Your Best with Andrew Veatch and Jon Caruso from Mongoose
July 05, 2023 10:00 - 21 minutes - 20.1 MBAndrew Veatch, VP of Technology at Mongoose Research, and Jon Caruso, a Product Manager also at Mongoose, join FYI host Gil Rogers for a conversation about the changing landscape of SMS compliance, particularly in the ways it affects Higher Education. Still emerging from a time in which there were practically no rules, in the current environment it is very important to understand the expectations, regulations, and also best practices around messaging students from your institution. For You...
Marketing Plans for Higher Education with Kyle Campbell
June 20, 2023 10:00 - 29 minutes - 27.3 MBKyle Campbell, the founder of Education Marketer, joins FYI host Gil Rogers for a conversation about different ways and strategies to market for Higher Ed, and dig into how to use tools like LinkedIn to be successful. They also go over certain strategies to employ in your marketing efforts and also some to avoid. LinkedIn Schedule Pressure | 0:00 Intro | 2:00 Education Marketer Description | 3:35 LinkedIn Content Thinking | 5:56 Vulnerability in Publishing | 8:05 Utilizing WhatsAp...
The Annual Admissions Hype Machine with Michelle McAnaney
June 06, 2023 05:00 - 31 minutes - 29.1 MBIndependent Educational Consultant Michelle McAnaney, aka the College Spy, joins Gil Rogers on FYI to share her insights on college admissions, campus tours, and parental concerns. They cover everything from in-person versus virtual events to ways you can level up your communications to attract more prospective students. Intro | 0:00 Why Hire a College IEC? | 1:45 Parental Concerns | 5:00 Discovering a Campus Culture | 6:25 Culture on campus | 7:55 The College Spy Card Deck | 11:...
Challenges in Enrollment Marketing with Allison Turcio
May 23, 2023 05:00 - 24 minutes - 22.2 MBAllison Turcio, host of Enrolify's "The Application" podcast joins Gil Rogers on FYI to talk about the current challenges facing enrollment marketing. The two pass topics back and forth, from the great resignation and quiet quitting to the importance of in-person events and adapting new technology like AI. Intro and the challenges in enrollment marketing today | 0:00 Taking care of what you need to at the moment | 3:00 Juggling in-person and virtual programs | 5:40 Budget Problems | ...
Social Media Accessibility 101 with Alexa Heinrich
May 09, 2023 05:00 - 21 minutes - 20 MBAlexa (Alex) Heinrich, an award-winning social media strategist and accessibility advocate, sits down with FYI Host, Gil Rogers, to discuss social media accessibility. They discuss best practices for creating content that is more accessible to all audiences - including the do's and don'ts alt text and emojis, as well as how creating accessible content has an impact on your marketing efforts. Intro & Alexa’s Background Discovering Social Media Accessibility Defining Accessibility | 5:...