Challenges in Enrollment Marketing with Allison Turcio

For Your Institution

English - May 23, 2023 05:00 - 24 minutes - 22.2 MB - ★★★★★ - 5 ratings
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Previous Episode: Social Media Accessibility 101 with Alexa Heinrich

Next Episode: The Annual Admissions Hype Machine with Michelle McAnaney

Allison Turcio, host of Enrolify's "The Application" podcast joins Gil Rogers on FYI to talk about the current challenges facing enrollment marketing. The two pass topics back and forth, from the great resignation and quiet quitting to the importance of in-person events and adapting new technology like AI.

Intro and the challenges in enrollment marketing today | 0:00

Taking care of what you need to at the moment | 3:00

Juggling in-person and virtual programs | 5:40

Budget Problems | 10:04

Discover Cadence | 13:33

The Great Resignation & Quite Quitting | 14:07

Everything Looking and Sounding the Same | 17:47

Showing versus Telling | 19:30

Incorporating AI & Other Technologies | 20:55

Summary & Closing | 23:35

#HigherEducation ##EnrollmentMarketing #Admissions