Give SMS Your Best with Andrew Veatch and Jon Caruso from Mongoose

For Your Institution

English - July 05, 2023 10:00 - 21 minutes - 20.1 MB - ★★★★★ - 5 ratings
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Previous Episode: Marketing Plans for Higher Education with Kyle Campbell

Next Episode: Using Recruitment Time Right with Teege Mettille

Andrew Veatch, VP of Technology at Mongoose Research, and Jon Caruso, a Product Manager also at Mongoose, join FYI host Gil Rogers for a conversation about the changing landscape of SMS compliance, particularly in the ways it affects Higher Education. Still emerging from a time in which there were practically no rules, in the current environment it is very important to understand the expectations, regulations, and also best practices around messaging students from your institution.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Andrew and Jon’s Backgrounds | 1:11

Why Institutions Need Compliance | 3:10

Where Did the Rules Come From? | 5:10

A History of SMS Messaging | 7:28

Telecom Companies Cracking Down | 10:25

Why Does This Matter? | 13:00

Opting In | 15:00

The Risks of Compliance | 18:06

The Golden Rule Still Applies | 19:40

Summary & Closing | 20:24

RELEVANT LINKS:

The Mongoose Research Website The Campaign Registry Website