Seth Odell, founder of Kanahoma - an education marketing agency specializing in Higher Ed, joins FYI host Gil Rogers for an insightful conversation about Seth’s article 'How to Save a Dying College' following the news of his alma mater's closure. The podcast episode highlights the challenges facing higher education institutions looking at potential closure and offers practical solutions for managing these risks, including diagnosing of problems, market shifts, optimizing real estate, and spending into decline for growth.

For Your Institution Podcast is a production of Mongoose Research.

 

Introduction and Guest Background | 00:07 

The Journey of Seth Odell in Higher Education | 00:19 

The Birth of Kanahoma | 03:39 

The Challenges Faced by Higher Education Institutions | 09:38 

The Role of Cadence Engagement Platform in Higher Education | 10:00 

The Collapse of St. Rose and its Impact | 11:00 

The Importance of Diagnosing the Disease Sooner | 23:31 

The Need for Institutions to Move with the Market | 23:50 

The Role of Real Estate in Higher Education Institutions | 24:48 

The Importance of Online Programming | 26:54 

The Role of Enrollment in Institutional Decision-Making | 28:59 

Conclusion and Contact Information | 30:10 

 

RELEVANT LINKS:

Kanahoma - An Education Marketing AgencySeth Odell on XSeth Odell | Linkedin ProfileHow to Save a Dying College

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