The Art and Science of Personalized Marketing in Higher Education with Stephanie Geyer

For Your Institution

English - December 19, 2023 11:00 - 40 minutes - 36.7 MB - ★★★★★ - 5 ratings
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Previous Episode: The Transformative Power of Education with Paul LeBlanc

Next Episode: Hot Takes and Hot Wings: Spitting the Hot Fire of Truth with Beth Wolfe

Stephanie Geyer, Director of Digital Strategy & Innovation for the University of Montana, joins FYI host Gil Rogers to dive deep into personalization in marketing and content creation. Their discussion addresses the common challenges that prevent effective personalization and sheds light on the intricate process of crafting personalized user journeys and creating enough content for different segments.

Stephanie also discusses a critical part of any marketing strategy - measuring success. She shares her insights on tracking and engagement rates, the significance of source attribution, and how to understand the impact of your efforts in this episode filled with valuable insights, practical tips, and a fresh perspective on higher education marketing.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Stephanie’s Background and History | 1:10

The Transformation of Marketing in Higher Ed | 4:51

Serving Different Audiences | 9:15

Personalizing Content and Experiences | 14:12

Prioritizing Personalization Efforts | 20:07

Marrying Online and In-Person Personalization | 23:45

Marketing Haircuts | 26:23

The Three Most Important Things | 27:55

A Year in the Future | 30:56

“How Did You Hear About…” | 35:36

Summary & Closing | 37:30

RELEVANT LINKS:

Stephanie Geyer’s LinkedIn Profile University of Montana University of Montana Marketing Department