Focus Is Your Friend: How to double down on marketing that matters
68 episodes - English - Latest episode: over 6 years ago - ★★★★★ - 13 ratingsMarketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you.
Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand.
Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
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Episodes
Episode 68: Goodbyes Aren't Forever, with Lee Caraher
September 14, 2017 15:00 - 10 minutes - 18.8 MBDear FIFY Listeners This is our final episode of Focus Is Your Friend. Thank you for listening for the past 67 episodes! I’ve really enjoyed bringing the podcast to you and talking with so many smart marketers about how to make traction in this crazy world. I appreciate all your feedback and emails – hopefully they helped us produce an increasingly better show. We’ve decided that we’re going to put our time into a more entertaining, storytelling format. So we’re ending Focus Is Your Fr...
Episode 67: An Extreme Marketing Makeover, with Erin Dwyer
August 31, 2017 15:00 - 32 minutes - 57 MBErin Dwyer is a marketing guru with a passion and enthusiasm for the digital world. Erin is currently the SVP of Ecommerce, Social and Digital Marketing for a cosmetics company in Orange County, CA. Erin started her career in the advertising side of the business and has worked at prestigious agencies throughout her career including J Walter Thompson, DDB, Wong Doody and TBWA/Chiat/ Day. She's worked in gaming, software technology and entertainment categories. With digital’s impact on all ind...
Episode 66: Put that Plan in Motion, with Glenn Mattson
August 17, 2017 15:00 - 32 minutes - 56.2 MBGlenn Mattson is the president of Mattson Enterprises, a consulting and training firm which specializes in helping you put those plans you’ve spent so much time creating into action. Learn what it takes to connect the dots and ensure success. “I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them.” – Chris Dayley What you’ll learn about in this episode: How to implement the plans you...
Episode 65: Testing for Success, with Chris Dayley
August 03, 2017 15:00 - 35 minutes - 57.4 MBDrew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing “I think that's the number one challenge that business owners have is they assume tha...
Episode 64: The Scientific Marketing Method, with Drew Neisser
July 27, 2017 15:00 - 47 minutes - 82.6 MBDrew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing “Awareness erodes at about a 50 percent a month rate, so if you can’ t create somethi...
Episode 63: Marketing Tips for the Long Haul, with Brandon Laws
July 13, 2017 15:00 - 32 minutes - 63.8 MBBrandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and big ideas that translate. “One of our taglines [at Xenium] is ‘developing great employers’ and I think how you do that is you educate them and you continue to provide best practice advice and provide value always.” - Brandon Laws What you’ll learn ab...
Episode 62: Precision Targeted B2B Marketing on LinkedIn, with AJ Wilcox
June 20, 2017 08:00 - 31 minutes - 42.6 MBAJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company car is a go-kart. “The most beautiful part about LinkedIn is the targeting. It’s scalable access to professionals at a really granular level.” - AJ Wilcox What you’ll learn about in this episode: The right-sized approach to using LinkedIn and Faceb...
Episode 61: A/B Test and Move, with Mike Porcaro
June 15, 2017 08:00 - 51 minutes - 70.4 MBBuilding and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro’s and it's a through-line in his career. He believes that there are few things more satisfying than the sense of accomplishment a team feels when they've achieved what may have seemed impossible just a few months prior. “A great idea wasn’t great only one time.” - Mike Porcaro What you’ll learn about in this episode: Boomi: the world’s leading integration platform (the software that...
Episode 60: Badass Your Brand, with Pia Silva
June 08, 2017 08:00 - 29 minutes - 40.1 MBEntrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look a...
Episode 59: Control the Conversation with Content, with Joe Stradinger
June 01, 2017 08:00 - 31 minutes - 42.6 MBJoe Stradinger began his career as a CPA with Arthur Andersen. His first assignment was in Budapest, Hungary, where he performed business valuations to support the privatization effort of former Iron Curtain countries. Joe eventually transferred to Arthur Andersen Business Consulting where he supported major telecommunications clients such as GTE and MCIWorldCom. In October of 1998, he co-founded Musicforce.com, the Internet's largest retailer focused exclusively on one of the fastest grow...
Episode 58: Get Your Mindset Right, with Ken Rutsky
May 30, 2017 08:00 - 27 minutes - 37.4 MBKen helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough, achieve, and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Ken has spent 20+ years in B2B marketing roles, launching the Intel Inside broadcast co-op program in 1991 and the Internet’s first affiliate marketing program, Netscape Now, at Netscape from 1995-99; has been CMO...
Episode 57: How to Achieve “Stadium Status,” with John Brubaker
May 18, 2017 08:00 - 39 minutes - 54.7 MBJohn Brubaker is a nationally renowned business performance consultant, speaker, and award-winning author. John teaches audiences how to obtain better results in business with straightforward tools that turbo charge performance. Using a multidisciplinary approach, “Coach Bru” helps organizations and individuals develop their competitive edge. John is the author of two award-winning books: “The Coach Approach: Success Strategies From The Locker Room To The Board Room,” and “Seeds of Success...
Episode 56: How to do Affiliate Marketing Well, with Robert Glazer
May 16, 2017 08:00 - 32 minutes - 44.8 MBRobert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree,...
Episode 55: How to Align Your Content Strategy With Your Business Goals, with Liz O'Donnell
May 11, 2017 08:00 - 25 minutes - 34.4 MBLiz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its clients' digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world. Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office. When you lead wit...
Episode 54: How to Make Content Actionable, with Liz O'Donnell
May 09, 2017 08:00 - 25 minutes - 34.6 MBLiz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world. Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office. “Make sure your c...
Episode 53: How to Leverage the Heck Out of Your Content, with Liz O’Donnell
May 04, 2017 08:00 - 30 minutes - 41.6 MBLiz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world. Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and th...
Episode 52: You Have to Think to be a Thought Leader, with Nav Athwal
April 25, 2017 08:00 - 37 minutes - 50.9 MBNav Athwal is the Founder and CEO of RealtyShares, a curated online marketplace for real estate investing. His platform connects individual and institutional investors to private U.S. real estate investments, raising $200 million across more than 400 deals in 31 states. Prior to founding RealtyShares, Nav was a real estate and land use attorney in San Francisco, representing developers, fund managers, nonprofits and public and private REIT's on some of the largest US real estate and renewabl...
Episode 51: Focus on the Person, with Tara-Nicholle Nelson
April 20, 2017 08:00 - 29 minutes - 39.9 MBTara-Nicholle Nelson is the Founder and CEO of Transformational Consumer Insights, Inc., a data, insight, and strategy firm. TCI helps brands understand, reach, and engage Transformational Consumers: a hyper-growth segment of consumers that view all of life as a series of campaigns to change their behavior in order to live healthier, wealthier, wiser lives. Formerly, Tara was the first and only VP, Marketing for MyFitnessPal, now part of Under Armour Connected Fitness. Over 160 million peo...
Episode 50: Answer Every Complaint, with Jay Baer
April 18, 2017 08:00 - 44 minutes - 60.8 MBDigital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies and was recently inducted into the Word of Mouth Marketing Hall of Fame. He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to gain an unfair competitive advantage. A New York Times best-selling author of five books, Jay is also th...
Episode 49: How Do You Prove Your ROI?, with Renee Wilson
April 13, 2017 08:00 - 34 minutes - 46.8 MBRenee Wilson is the president of the PR Council, the professional trade association for agencies practicing public relations, within the world of marketing and communications. The PR Council has 110+ members representing more than 11,000 employees in the US. PR Council advocates for and advances the business of communications firms by building the market and the value of firms as strategic business partners. Previously, Renee spent 11 years at MSLGROUP most recently as a member of the glob...
Episode 48: Stop Wasting Time, with Marketing VP Jay Krishnan
April 11, 2017 08:00 - 32 minutes - 45.2 MBWith more than 20 years of experience in technology, SaaS, and B2B offerings, Jay Krishnan, Automile’s Vice President of Marketing, brings deep expertise in small business and enterprise marketing to the rapidly growing company. Prior to joining Automile, she led product marketing at fast-growing startups, accelerating growth and market leadership. She also drove go to market strategy for mobile and was an innovation catalyst during her tenure with Intuit. An accomplished change agent and th...
Episode 47: Who Cares? So What? Why You?, with Heidi Krupp-Lisiten
April 06, 2017 08:00 - 44 minutes - 61.4 MBDescribed by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion, and media. With over 25 years in the field, Heidi has become recognized as an industry leader who works closely with her clients to develop innovative 360-degree brand platforms designed to engage consumers, excite media, drive awareness, and most importantly, deliver quantifiable business outcomes. As the head of...
Episode 46: How to Structure Your Social Media Management, with Jen McClure
April 04, 2017 08:00 - 43 minutes - 59.8 MBJen McClure is one of the original authorities on digital and social media. More than a decade ago, she anticipated the significant impact that these technologies would have on business, media, culture and society. This led her to cofound the Society for New Communications Research in 2005, a think tank focused on these technologies, which merged with The Conference Board in 2016. She now serves as a Program Director and Advisory Board Chair for The Conference Board. Jen is CEO of JEM Cons...
Episode 45: Be Relevant First, with David Wisnom III
March 30, 2017 08:00 - 33 minutes - 46.4 MBDavid Wisnom III is the founder & Chief Strategist of SightCast Inc., a brand strategy and marketing consultancy. David's background in developing brand strategies covers the spectrum of brands such as UCSF, Huntington Hospital, Stanford Hospital & Clinics, Varian Medical Systems, Mechanics Bank, Wells Fargo Advisors, McDonald's, and Coca-Cola. David's accomplishments include co-authoring the book Before the Brand: Creating the Unique DNA of an Enduring Brand Identity, (published by McGraw-H...
Episode 44: How to be an Effective Internal Communicator, with Mimi Garrity Denman
March 28, 2017 08:00 - 28 minutes - 39.5 MBIt may be an overused word but Mimi is truly passionate about helping create truly outstanding workplaces. Throughout her career, she has taken many business and personality assessments. With very few exceptions she weighs heavily towards creativity plus organization a combination that is highly unique she's been told. Due to this combination of strengths, she's had a very well-rounded background and experienced success as a strategist, a creative problem solver, a designer, a writer, a le...
Episode 43: Good, Well Written Content Makes The Difference, with Kevin Craine
March 23, 2017 08:00 - 34 minutes - 47.8 MBKevin Craine is a professional writer and editor, an internationally respected business analyst, and an award-winning podcast producer. Kevin's podcasts have been heard around the world, including the award-winning "Everyday-MBA.com" where he interviews best-selling authors about success tips and techniques that you don't learn in business school. He is the host and producer of "Bizcast" on C-Suite Radio and his interviews feature today's best thought leaders. He is the producer behind podca...
Episode 42: Why Marketing and Sales Must Coexist, with Kendra Lee
March 21, 2017 08:00 - 37 minutes - 51.2 MBIn spite of starting her career in accounting, failing IBM’s entry level sales exam, being given a territory that had never bought anything, and being told she couldn't sell without an engineering background, Kendra Lee entered the sales profession and proved those naysayers wrong. She turned her knowledge of numbers into her own approach to lead generation taking her to the top 1% of sales professionals in each IT company she sold for. She founded KLA Group, a sales and marketing agency, to...
Episode 41: Dedicate Resources Towards Measurement and Learning, with Libby Hall
March 16, 2017 08:00 - 30 minutes - 42.2 MBLibby leads the client services team at IDMLOCO, a digital strategy agency at the intersection of public affairs and marketing. With more than ten years of digital agency experience, Libby understands not just how to develop and implement successful campaigns, but also how to deliver exceptional communication and service to her clients. A native Midwesterner, Libby has previously built and led digital agency teams for Campbell Mithun, AdFarm, and Flint Group, where her work for Blue Cross ...
Episode 40: How to do #Hashtags Right, with Lee Caraher
March 14, 2017 08:00 - 24 minutes - 33.5 MBToday we’re going to talk about #Hashtags. How do you use them -- and how do you use them well? “Make sure you know what your hashtag means before you use it.” - Lee Caraher What you’ll learn about in this episode: Where the hashtag came from How to use hashtags to get into the flow of a conversation How to create a great hashtag Why you need to know the hashtag rules for each platform How to make sure your hashtag means what you think it means Making sure the hashtags you use...
Episode 39: Five Books to Read in Q1, with Lee Caraher
March 09, 2017 09:00 - 18 minutes - 24.9 MBSo many books, so little time! We’ve taken the guesswork away by highlighting the best books you need to read this quarter. “Each of these books has five nuggets that you can apply to your programs today that can help you have better results by next quarter.” - Lee Caraher What you’ll learn about in this episode: Why you and your team should read books together “Pre-Suasion” Robert Cialdini’s book about why the moment before you deliver your message is so crucial “Influence” Robert ...
Episode 38: Base Your Content Marketing Around Trends, with Julie Kim
March 07, 2017 09:00 - 29 minutes - 40 MBJulie developed Saison Beauty to bring together her passion for luxurious skin care treatments, eco health-friendly products, and holistic health. Prior to launching Saison, Julie spent 20 years as a global brand marketing and e-commerce executive at leading companies across several industries including beauty and skincare, retail, fashion, food and beverage, and consumer electronics. Most recently Julie was the marketing director for Gap Online International, overseeing the marketing of...
Episode 37: How to Know When You Shouldn’t Hire a PR Firm, with Kristen Ruby
March 02, 2017 09:00 - 36 minutes - 49.5 MBKristen Ruby is the CEO of Ruby Media Group, a full-service Public Relations and Social Media Agency in Manhattan. Ruby is one of the preeminent social media experts in America. Ruby is a pioneer in the world of social media and tech trends and is a frequent on-air contributor to FOX Business, Good Morning America and countless other networks. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. Most recently, Ruby has been featured on Bravo as “...
Episode 36: Be Authentic and Transparent, with Lee Caraher
February 28, 2017 09:00 - 33 minutes - 45.6 MBIn our final episode of February, we look back at some of the best social media and storytelling lessons we learned this month from Heather Hawkins, Liz O'Donnell, and host Lee Caraher’s solocast about activism. “When your business and your message do not line up, you’re at risk. It’s marketing’s job to make them line up.” - Lee Caraher What you’ll learn about in this episode: Why you need to start telling your story (Heather Hawkins) How to start telling your story if you’ve never do...
Episode 35: Tell Your Founding Story, with Heather Hawkins
February 16, 2017 09:00 - 37 minutes - 51.9 MBHeather helps companies in the wellness and outdoor industries elevate their brand message to increase the positive impact they have on their consumers and communities. She believes a thoughtful communication program is about more than just volume, it's about identifying who matters most to your company in order to reach them in an authentic way. With an ever-expanding arsenal of earned, owned and paid communication tools, it's more important than ever to match the right consumer to the righ...
Episode 34: 4 Things To Know About Company Activism in 2017, with Lee Caraher
February 14, 2017 09:00 - 25 minutes - 35.3 MBActivism is the new black for brands in 2017. What does this mean for you? “Walk the Walk. Don’t profess a point of view that your company can not back up with policy or facts.” - Lee Caraher What you’ll learn about in this episode: The increase of company activism under President Trump The Super Bowl ads that were politically charged and presented the points of view of different brands Why activism is a business decision that brands are making and the financial consequences those d...
Episode 33: There’s No Room For Ignorance in Social Media, with Liz O'Donnell
February 09, 2017 09:00 - 38 minutes - 53 MBWe liked her so much we kept talking! Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world. Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s per...
Episode 32: How to Do Twitter Right in Trump’s America, with Liz O’Donnell
February 07, 2017 09:00 - 32 minutes - 44.2 MBLiz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world. Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and th...
Episode 31: Do What They Need -- Not What They Want, with Doris Hobbs
February 02, 2017 09:00 - 36 minutes - 49.9 MBDoris Hobbs is an accomplished, published writer, marketing and media consultant with a successful history of leading her clients to deliver business results and sale solutions. Doris understands all aspects of today’s complex media and marketing landscape given her 10+ years of experience across traditional and digital publication platforms, integrated media with a digital focus, publishing and social media marketing. Doris is recognized around the world for helping luxury brands get pu...
Episode 30: Listen To What Your Customers Are Telling You, with Lee Caraher
January 31, 2017 09:00 - 33 minutes - 46.2 MBIn our final episode of January, we look back at some of the best lessons we learned this month from Ian Garlic, Sarah Anderson, and Dave Karraker. “When is the last time you went on Twitter and just listened to what your customers are saying about your brand?” - Lee Caraher What you’ll learn about in this episode: Why listening is the biggest skill that you can teach your team The campaign Lee created just by listening to her customers at SEGA that had more traction than SEGA’s compe...
Episode 29: Make Your Event Different to Be Remembered, with Lizz Torgovnick
January 26, 2017 09:00 - 31 minutes - 43.8 MBLizz approaches life as she approaches every challenge, as an opportunity to be awesome and she delivers on this Sequence core value every time. As Chief Creative Officer and founder, Lizz brings her deep passion for creativity and hospitality to Team SEQ. Multi-talented with an aesthetic eye, you’ll find Lizz ensuring flawless execution, beauty and unparalleled customer service at every turn. Whether gracing the cover of Meetings & Conventions Magazine or speaking on the finer points of C...
Episode 28: Why Omnichannel is the Key to Success, with Buckley Barlow
January 24, 2017 09:00 - 50 minutes - 69.8 MBBuckley Barlow works with forward-thinking organizations, teams, executives, and investors to meet growth goals: increasing sales and revenues, improving customer retention and repeat visit rates, reducing shopping cart abandonment, streamlining sales processes, and other strategic and tactical initiatives across the digital growth marketing spectrum. His growth models syncs product, engineering, data, growth, marketing, and sales divisions to drive sustainable growth. He owned (and late...
Episode 27: Launch to Land, with Linda Popky
January 19, 2017 09:00 - 30 minutes - 41.5 MBLinda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales ...
Episode 26: Don’t Take No For An Answer, with Sarah Anderson
January 17, 2017 09:00 - 34 minutes - 48 MBA 25-year-veteran of the interactive entertainment industry, Sarah Anderson joined 2K, a publishing label of Take-Two Interactive, in May 2005. As the Senior Vice President of Marketing she leads global Marketing and Communications efforts for 2K. Under her leadership, the 2K team has published some of today's biggest games and established franchises, including critically acclaimed titles from the Battleborn, BioShock, Borderlands, Civilization, Evolve, Mafia, NBA 2K, WWE 2K and XCOM series....
Episode 25: Listen to What Your Customers Want, with Ian Garlic
January 12, 2017 09:00 - 40 minutes - 55.9 MBIan Garlic brings over 15 years of inbound marketing experience, deep knowledge of commerce and understanding of current market trends. With the ability to capitalize all of your current assets and come up with countless quality ideas for your online marketing, Ian is a prime mentor for upcoming marketing gurus. Currently, Ian is the CEO of authenticWEB, a multi-talented online agency based Orlando, FL. His team works daily on exquisite website designs, innovative marketing strategies, out...
Episode 24: Pay Attention to Consumer Behavior, with Dave Karraker
January 10, 2017 09:00 - 39 minutes - 54.5 MBIn his role at the US division of Gruppo Campari, the world’s sixth-largest premium wine and spirits company, Dave’s days are focused on creating consumer relationships through engagement, sharing, conversation, and education all of which leads to advocacy. His duties cover influencer relations, public relations, social media, events, licensing, philanthropy, partnerships, and celebrity marketing. Campari America’s 30+ brand portfolio features SKYY Vodka, Wild Turkey, Grand Marnier, Cinzano,...
Episode 23: Agencies Need to Understand Their Clients’ Businesses, with Jason Swenk
January 05, 2017 09:00 - 36 minutes - 49.5 MBJason Swenk is a sought-after advisor who guides marketing agencies through a proven framework for increasing their business. Fresh out of college Jason was off to work for Arthur Anderson. He quickly realized that it was not a good fit. Although it was not part of the plan, he decided to change direction, quit his day job and launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady grow...
Episode 22: How to Market to Millennials, with Scott Steinberg
January 03, 2017 09:00 - 33 minutes - 46.2 MBRecently named Master of Innovation by Chase Bank and Fortune magazine, bestselling leadership and innovation speaker Scott Steinberg is one of the world’s most celebrated business speakers, futurists, and strategic innovation consultants, as seen in 600+ outlets from CNN to TIME and The Wall St. Journal. The author of Millennial Marketing: Bridging the Generation Gap and Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate and Succeed Despite Uncertainty, the Fort...
Episode 21: The Biggest Lessons From 2016, with Lee Caraher
December 19, 2016 09:00 - 36 minutes - 50.2 MBIn our final episode of 2016, we look back at some of the best lessons learned from Marketing experts KQED’s Michael Lupetin, Evernote’s Greg Chiemingo, and PayPal’s Janet Ball. We also share a big announcement for how this podcast will be changing in 2017 so that we’ll be able to bring you much more valuable content. What you’ll learn about in this episode: Why most companies don’t actually put their audience first — and why they absolutely should (Michael Lupetin) The 10 levels of aud...
Episode 20: Find a Hobby You Love: You’ll Be a Better Boss, with Lee Caraher
December 16, 2016 09:00 - 11 minutes - 16.1 MBThis week we sharpen the saw with a few golden nuggets from InterviewConnections.com’s Jessica Rhodes’ interview. We also focus on why it’s so important to spend time doing things you love. What you’ll learn about in this episode: The value of podcasting Why you don’t need to have a big audience for your podcast to be successful Different kinds of goals you can have with your podcast My goal for this podcast Why it’s so important to stick with your podcast after starting it Find...
Episode 19: How to Host a Podcast That Will Grow Your Business, with Jessica Rhodes
December 12, 2016 09:00 - 36 minutes - 50.6 MBJessica Rhodes is the founder and CEO of InterviewConnections.com, the premier Guest Booking agency for podcasters and guest experts, and she is the acclaimed author of RockThePodcast From Both Sides of the Mic! Jessica is also the host of Interview Connections TV, where each week she helps her viewers rock the podcast from both sides of the mic. She hosts/co-hosts three podcasts: Rhodes to Success, The Podcast Producers and The Parenting Rhodes. The Podcast Producers was selected by Apple...