Focus Is Your Friend: How to double down on marketing that matters
68 episodes - English - Latest episode: almost 7 years ago - ★★★★★ - 13 ratingsMarketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you.
Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand.
Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
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Episodes
Episode 18: Take Your Vacation, with Lee Caraher
December 09, 2016 09:00 - 10 minutes - 13.7 MBThis week we sharpen the saw with a few golden nuggets from EAT Creative Studio’s Renata Amaral’s interview. We also focus on why it’s so important to take your vacation. What you’ll learn about in this episode: Why you can’t create a real brand until you know who you are Your logo is not your brand Why your logo may need to change as your company DNA changes Why you need to examine your brand every year or two Bringing your brand to life with art Taking a break with vacation ...
Episode 17: The Importance of Branding – Who Are You — and Who Are You Not?, with Renata Amaral
December 05, 2016 09:00 - 39 minutes - 54.8 MBTo say Renata is passionate about branding and design would be an understatement. Anyone who is in the room while she talks about one of her many projects, or shows off a new design hot off the press will instantly feel it’s something more. And be careful, her excitement is contagious too. It’s palpable. It’s love, a real love for turning complex ideas into tangible and beautiful things. A deep admiration of the power to reveal elevated principles through smart design. Since 2003, Renata A...
Episode 16: The Importance of Getting To The Point with Lee Caraher
December 02, 2016 09:00 - 6 minutes - 8.74 MBThis week we sharpen the saw with a few golden nuggets from Elevator Speech’s Dave Yewman’s interview. We also focus on ways to get your stories out of your head every week. What you’ll learn about in this episode: Getting right to the point when you’re speaking Why you need one hour of preparation for every minute that you present “Be Bold. Be Brief. Be gone.” Working on your storytelling Taking 20 minutes at the end of the week to write down what you’d like to remember Why you...
Episode 15: Get to the Point - Best Presentation Tips, with Dave Yewman
November 28, 2016 09:00 - 31 minutes - 43.1 MBA friend of Dave’s 11-year-old son Aaron asked, “What does your Dad do?” Aaron thought for a minute, then said, “He teaches people how not to say ‘um.’” That’s a pretty good elevator speech for a presentation coach. Dave likes to think there’s a bit more to presentation coaching than that — but it’s a great place to start. In the past 10+ years Dave’s coached CEOs, professional athletes, tech startup founders, engineers, creative designers and pretty much everyone in between. Dave Yewman i...
Episode 14: Get Some Rest, with Lee Caraher
November 25, 2016 09:00 - 7 minutes - 10.3 MBThis week we sharpen the saw with a few golden nuggets from UpLift’s CMO Phil Carpenter’s interview. We also focus on ways to get rest this weekend so that you’re refreshed and ready for the next week. What you’ll learn about in this episode: Niching down to finding your perfect customer and growing from there Getting rest this weekend Why you need to spend time with no distractions The benefits of quiet space — this means no looking at your phone! Scheduling rest on your calendar...
Episode 13: Inspiring Action, Exploration, and Engagement, with CMO Phil Carpenter
November 21, 2016 09:00 - 39 minutes - 54.4 MBPhil Carpenter, Chief Marketing Officer at UpLift, is responsible for all facets of UpLift’s marketing. Before joining UpLift, Phil served as senior partner and chair, western region for Allison+Partners, an integrated communications agency. Previously, he was Vice President of Marketing for Simply Hired and Vice President of Corporate Marketing for SideStep. Phil holds a B.A. from Stanford in English and an M.B.A. from Harvard Business School. He is also on the board of The Marine Mammal Ce...
Episode 12: If You’re Thirsty -- It’s Too Late, with Lee Caraher
November 18, 2016 09:00 - 12 minutes - 17.2 MBThis week we sharpen the saw with a few golden nuggets from KQED’s VP of Marketing and Brand Michael Lupetin’s interview. We also focus on why it’s so important to stay hydrated and some strategies for getting enough water in all throughout the day. What you’ll learn about in this episode: Putting your audience first Learning from other companies Going for the big splash Why it’s so important to drink water Why you should begin your day with 16 oz of water Recommendations for th...
Episode 11: Put Your Audience First, with Michael Lupetin
November 14, 2016 09:00 - 41 minutes - 56.4 MBMichael Lupetin is the Vice President of Marketing and Brand for KQED and the most listened and watched public media station in the county in developing consistent and engaging marketing, communications, and fundraising initiatives. Overseeing membership and pledge activities, he is charged with finding new and innovative ways to broaden KQED’s audience reach while building deeper engagement with our members. Lupetin also brings a clear focus to the organization’s marketing and communication...
Episode 10: Take Time For The People That Matter, with Lee Caraher
November 11, 2016 09:00 - 7 minutes - 10.4 MBThis week we sharpen the saw with a few golden nuggets from Greg Chiemingo’s interview. We also focus on keeping track of the things that count and meeting up with the people that matter. What you’ll learn about in this episode: The big lessons we learned on Monday from Greg Chiemingo Focusing on testing Spend the time to really evaluate the effectiveness of your marketing campaigns - most people don’t wait long enough to get traction Networking: Why you need to make a list of the p...
Episode 9: Communicate Your Value, with Greg Chiemingo
November 07, 2016 09:00 - 36 minutes - 49.4 MBGreg Chiemingo is the Senior Director of Communications at Evernote. A senior communications professional with more than 20 years of experience planning and executing dozens of product and service launches, Greg has worked both in-house and on agency teams for leading global brands and companies. He is a C-level counselor and team leader who blends strategic and creative efforts to deliver innovative and cost-effective results. He has had multiple engagements as spokesperson with hundreds of...
Episode 8: Get Out and Serve Others, with Lee Caraher
November 04, 2016 08:00 - 10 minutes - 13.9 MBThis week we sharpen the saw with a few golden nuggets from Janet Ball’s interview, and focus on how service to others is so rewarding and helpful for ourselves. And a cool new app that Lee uses to help her focus and tune out distractions. What you’ll learn about in this episode: Why you shouldn’t assume you’re right Why you need to listen to your customers The importance of not mistaking intuition for marketing Helping ourselves by helping others Ideas for getting out and serving...
Episode 7: Don’t Mistake Intuition For Marketing, with Janet Ball
October 31, 2016 08:00 - 36 minutes - 49.6 MBJanet Ball is a strategic growth director at PayPal. In this role she manages a portfolio of large enterprise clients which represents more than $600 million in sales. Janet is a Silicon Valley veteran who survived the dot com bust and went on to leadership and strategic consulting roles with many early-stage internet companies prior to joining PayPal 7 years ago. She discovered her passion for the customer and honed her strategic marketing skills early in her career while working for world-...
Episode 6: Get Out and Walk, with Lee Caraher
October 28, 2016 08:00 - 9 minutes - 13.5 MBLee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America’s top consumer and technology brands. She holds a bachelor’s degree in medieval history, which she finds useful every day. Active in the commu...
Episode 5: What Startups Looking For Funding Need to Know, with Rebekah Wu
October 24, 2016 08:00 - 26 minutes - 36.7 MBRebekah Wu founded Right-Hand Partners based on her own experiences as an entrepreneur seeking start-up capital. During those years, she attended and presented at venture conferences, built out a team, developed the products, and hired consultants and professional service providers. Even after spending thousands of dollars and hours, she was often unsatisfied with the results for her money and time. She found very few providers that produced deliverables that proved they could see through th...
Episode 4: Staying Calm with Meditation Apps, with Lee Caraher
October 21, 2016 08:00 - 10 minutes - 14.6 MBLee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America’s top consumer and technology brands. She holds a bachelor’s degree in medieval history, which she finds useful every day. Active in the commu...
Episode 3: Corporate Social Responsibility, with Andrea Vassallo Meyer
October 05, 2016 21:13 - 29 minutes - 41.2 MBAndrea Meyer has worked on both the agency and client side of PR with internal communications and marketing in the mix. Most recently, she was the PR Lead for the IL/WI Region of Verizon Wireless. She was part of the team which opened Verizon’s largest store in the U.S. in November 2014 for which she received the 2014 Midwest Area PR Award. In the area of Corporate Social Responsibility, Andrea worked in conjunction with the HopeLine (domestic violence) program and the Verizon Foundation (ST...
Episode 2: Sharpen Your Mental Acuity, with Lee Caraher
October 05, 2016 21:04 - 10 minutes - 14.5 MBLee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America’s top consumer and technology brands. She holds a bachelor’s degree in medieval history, which she finds useful every day. Active in the commu...
Episode 1: Do What Matters First, with Adam Stein
October 05, 2016 21:00 - 34 minutes - 48.1 MBAdam Stein has more than 25 years of marketing and public affairs leadership at enterprise software, semiconductor, networking, security and marketing service firms. He has helped four different early-stage innovators grow to either IPO or achieve a highly-profitable acquisition exit. His most recent role as VP Mobile Product Marketing at SAP helped the company build a cohesive mobile portfolio approach with the SAP HANA Cloud to boost mindshare for its 300,000 customers, 1,000s of partners ...