Episode 13: Inspiring Action, Exploration, and Engagement, with CMO Phil Carpenter
Focus Is Your Friend: How to double down on marketing that matters
English - November 21, 2016 09:00 - 39 minutes - 54.4 MB - ★★★★★ - 13 ratingsCareers Business business entrepreneurship marketing entrepreneur leadership finance interview health entrepreneurs careers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 12: If You’re Thirsty -- It’s Too Late, with Lee Caraher
Next Episode: Episode 14: Get Some Rest, with Lee Caraher
Phil Carpenter, Chief Marketing Officer at UpLift, is responsible for all facets of UpLift’s marketing. Before joining UpLift, Phil served as senior partner and chair, western region for Allison+Partners, an integrated communications agency. Previously, he was Vice President of Marketing for Simply Hired and Vice President of Corporate Marketing for SideStep. Phil holds a B.A. from Stanford in English and an M.B.A. from Harvard Business School. He is also on the board of The Marine Mammal Center.
What you’ll learn about in this episode: Why marketing segmentation is so important How Phil hones in on his market and then tests it How Phil picks and chooses what marketing channels to use Why you need to get clear on your definition of who you want to reach and you want to influence them Why you need to allocate your resources based on what your objectives Why you need to offer truly valuable content Inspiring action, exploration, and engagement Helping your sales people successful Why you need to get public relations right The value of being present at industry events Driving incremental success Ways to contact Phil: Website: www.uplift.com LinkedIn: www.linkedin.com/in/philcarpenter www.tmmc.org