Episode 56: How to do Affiliate Marketing Well, with Robert Glazer

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker.

Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal 40 under 40 award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Robert presents to global audiences and serves as an advisor to high-growth businesses.

Bob strongly believe in giving back; he served on the Board of Directors for the Performance Marketing Association, BUILD Boston and Big Brothers Big Sisters of Mass Bay. He is a global leader in Entrepreneur's Organization (EO), founded The Fifth Night charitable event (www.fifthnight.org), and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity.

Bob is releasing a new book "Performance Partnerships" which takes the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.  

"You have to make sure that there’s an active and engaged partner on the other side of the table.” - Robert Glazer

What you’ll learn about in this episode: Affiliate marketing: when a company and a marketing partner enter into a pay-for-performance commission-based relationship How the affiliate marketing industry has evolved from the “don’t ask, don’t tell” early days to today Why understanding the numbers you want is key with affiliate marketing Finding partners that are brand aligned Robert’s new book “Performance Partnerships” that will help you do affiliate marketing better Finding the right people to run affiliate marketing programs Using your resources on the right affiliate marketing programs Ways to contact Robert: Website: www.accelerationpartners.com Friday Forward: www.fridayfwd.com Book: "Performance Partnerships"